Fiction books Audience in United States

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Fiction books has an estimated audience of 52,674,370 people in United States. 59.9% are female, 40.1% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Superman, Euphoria, Harry Potter, Peacemaker, Anime convention.

The average Fiction books fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Euphoria, Harry Potter, with strongest over-indexing on Superman (2.6× the country average). Demographically, the Fiction books audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Fiction books fans

Demographic split for Fiction books audience in United States
MetricValue
Female59.9%
Male40.1%
Average age38.4
Estimated audience size52,674,370

Audience persona

The typical Fiction books fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Fiction books in United States
RegionReachAffinity
California6,699,7251.16×
Texas5,616,6221.24×
New York3,391,0631.15×
Florida3,174,7600.89×
Illinois1,942,1791.11×
Pennsylvania1,702,0290.96×
Georgia1,646,3061.01×
North Carolina1,626,9711.03×
Ohio1,482,4650.91×
Michigan1,387,2691.01×
New Jersey1,379,2291.03×
Virginia1,354,8121.06×
Arizona1,266,5751.18×
Washington1,251,6301.18×
Massachusetts1,170,9671.13×
Tennessee1,041,1020.99×
Maryland969,4451.07×
Indiana924,8240.96×
Colorado880,0371.06×
Missouri870,9931.03×
Minnesota794,6221.05×
Wisconsin779,7770.98×
South Carolina770,2110.97×
Oregon658,2711.09×
Alabama631,4530.86×
Louisiana596,1400.88×
Kentucky593,0510.9×
Connecticut568,9271.08×
Oklahoma553,5000.95×
Nevada478,4550.94×
Utah472,8561×
Iowa442,5901.02×
Mississippi429,0040.99×
Kansas417,2341.01×
Arkansas381,1210.88×
Hawaii293,7151.3×
Nebraska254,9520.97×
New Mexico246,8130.93×
Idaho246,7570.93×
Washington, District of Columbia240,0271.52×
West Virginia195,1080.8×
Maine190,5531.01×
New Hampshire188,7200.91×
Rhode Island160,2960.96×
Montana129,1420.88×
Delaware122,3950.84×
Alaska112,1661×
South Dakota100,1530.82×
North Dakota86,8780.8×
Vermont82,9790.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiction books audience
BrandAffinityCategory
Superman2.6×Movies & TV
Euphoria1.76×Movies & TV
Harry Potter2.01×Movies & TV
Peacemaker2.01×Movies & TV
Anime convention2.82×Literature
Anime and manga fandom2.74×Literature
Comics1.81×Literature
Novel2.2×Literature
KPop Demon Hunters1.83×Movies & TV
Filmmaking1.57×Business & Career
Literature1.71×Business & Career
Animated movies1.57×Movies & TV
Science fiction movies1.56×Movies & TV
Non-fiction books2.94×Literature
Anime movies1.69×Movies & TV
Beetlejuice1.8×Movies & TV
Manga1.91×Literature
Character (arts)2.04×Arts & Culture
Tabletop game2.43×Games
E-book readers2.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiction books audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Early Adopter MentalityPOWER1.18
ExtroversionTHRILL1.17
SustainabilityBALANCE1.15
Social Media UsageJOY1.12
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%

See Fiction books audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Fiction books have in United States?

Fiction books has an estimated audience of 52,674,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiction books fans?

59.9% of Fiction books fans are female, 40.1% are male, with an average age of 38.4 years.

Which brands do Fiction books fans like most?

Fiction books fans show strongest brand affinity for Superman (2.6×), Euphoria (1.76×), and Harry Potter (2.01×) over the country average.

Where do Fiction books fans live in United States?

Fiction books fans in United States are most concentrated in California (reach 6,699,725), Texas (reach 5,616,622), and New York (reach 3,391,063). These three regions account for the largest share of the active audience.

What other brands do Fiction books fans also like?

Beyond Fiction books itself, the audience over-indexes on Euphoria (1.76×), Harry Potter (2.01×), Peacemaker (2.01×), and Anime convention (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.