Rascasse Audience Intelligence

Fiction books Audience in United States

A data profile of the people who buy, follow and care about Fiction books in United States — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 52,674,370 people in United States.

#2among Literary genre in United States#273among Topic in United States#9in Literature

The average Fiction books fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Peacemaker, Harry Potter, with strongest over-indexing on Superman (2.6× the country average).

Demographically, the Fiction books audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiction books fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiction books profile in United States.

Audience size
52.7M
in United States
Gender
59.9%♀
40.1% male
Age
38.4
average years
Country rank
#374
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiction books fans

59.9% are female, 40.1% are male, average age 38.4.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Fiction books audience in United States
MetricValue
Female59.9%
Male40.1%
Average age38.4
Estimated audience size52,674,370
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Fiction books audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Fiction books audience comes from United States.

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiction books audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiction books fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M1.29×
02Washington, District of Columbia~200K1.26×
03Arizona~1.5M1.19×
04Hawaii~300K1.17×
05California~6.5M1.12×
06Oklahoma~700K1.12×
07Washington~1M1.07×
08New Jersey~1.5M1.06×
09Utah~500K1.06×
10Illinois~2M1.05×
11Minnesota~800K1.05×
12North Carolina~1.5M1.04×
13Missouri~900K1.04×
14Iowa~500K1.04×
15Nebraska~300K1.03×
16South Dakota~100K1.03×
17New York~3M1.02×
18Georgia~1.5M1.02×
19Massachusetts~1M1.02×
20Connecticut~500K1.02×
21Mississippi~400K1.02×
22Kansas~400K1.02×
23Maryland~900K1.01×
24Arkansas~400K1.01×
25Pennsylvania~2M1.00×
26Michigan~1.5M1.00×
27Virginia~1.5M1.00×
28Indiana~1M1.00×
29South Carolina~800K1.00×
30Oregon~600K1.00×
31New Mexico~300K1.00×
32Alaska~100K1.00×
33Kentucky~700K0.99×
34Idaho~300K0.99×
35Colorado~800K0.98×
36Wisconsin~800K0.98×
37Montana~100K0.98×
38Maine~200K0.97×
39Rhode Island~200K0.97×
40Nevada~500K0.96×
41Ohio~1.5M0.95×
42North Dakota~100K0.95×
43Vermont~90K0.94×
44Tennessee~1M0.93×
45New Hampshire~200K0.93×
46Alabama~700K0.92×
47West Virginia~200K0.92×
48Louisiana~600K0.91×
49Delaware~100K0.90×
50Florida~3M0.84×
Fig. 06

Affinity by region

Affinity by region — Fiction books, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiction books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiction books audience
#·InterestCategoryAffinity×
01Non-fiction booksLiterature2.94×
02Anime conventionLiterature2.82×
03SupergirlMovies & TV2.81×
04Anime and manga fandomLiterature2.74×
05E-book readersTechnology & Electronics2.62×
06SupermanMovies & TV2.60×
07Creative writingBusiness & Career2.44×
08Tabletop gameGames2.43×
09NovelLiterature2.20×
10Character (arts)Arts & Culture2.04×
11PeacemakerMovies & TV2.01×
12Harry PotterMovies & TV2.01×
13MangaLiterature1.91×
14KPop Demon HuntersMovies & TV1.83×
15ComicsLiterature1.81×
16LiteratureBusiness & Career1.71×
17Anime moviesMovies & TV1.69×
18FilmmakingBusiness & Career1.57×
19Animated moviesMovies & TV1.57×
20Science fiction moviesMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiction books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiction books audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.28×
ExtroversionTHRILL1.22×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiction books audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
DIY MentalityTHRILL0.91×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiction books have in United States?

Fiction books has an estimated audience of 52,674,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fiction books fans?

59.9% of Fiction books fans are female, 40.1% are male, with an average age of 38.4 years.

03

Which brands do Fiction books fans like most?

Fiction books fans show strongest brand affinity for Superman (2.6×), Peacemaker (2.01×), and Harry Potter (2.01×) over the country average.

04

Where do Fiction books fans live in United States?

Fiction books fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~6M), and New York (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Fiction books fans also like?

Beyond Fiction books itself, the audience over-indexes on Peacemaker (2.01×), Harry Potter (2.01×), Anime convention (2.82×), and Anime and manga fandom (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Fiction books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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