Comic book Audience in United States

Comic book logo

Comic book has an estimated audience of 39,892,628 people in United States. 47.4% are female, 52.6% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Home staging, JDSU, Jesse Plemons, Jaws.

The average Comic book fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Home staging, JDSU, with strongest over-indexing on Nebraska Cornhuskers football (4.29× the country average). Demographically, the Comic book audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Comic book fans

Demographic split for Comic book audience in United States
MetricValue
Female47.4%
Male52.6%
Average age33.2
Estimated audience size39,892,628

Audience persona

The typical Comic book fan in United States is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Comic book in United States
RegionReachAffinity
California5,288,6621.21×
Texas3,861,6101.13×
Florida3,102,3581.15×
New York2,850,3871.28×
North Carolina1,477,8171.23×
Illinois1,402,5351.06×
Georgia1,389,6861.13×
Pennsylvania1,270,3110.95×
Virginia1,226,7881.26×
Ohio1,200,3940.98×
Michigan1,065,5881.02×
New Jersey961,6870.95×
Washington771,1630.96×
Arizona765,5450.94×
Tennessee729,7230.91×
Indiana718,2870.99×
Massachusetts702,9560.89×
Maryland697,0051.02×
Missouri606,8840.94×
Iowa575,9351.75×
Oklahoma572,7241.29×
Mississippi545,0121.66×
Alabama506,1680.91×
South Carolina497,4060.83×
Colorado488,7780.78×
Louisiana484,1030.94×
Minnesota478,9060.84×
Kentucky476,6480.95×
Wisconsin448,9490.75×
Oregon448,1750.98×
Nevada418,5821.08×
Arkansas366,8621.12×
Connecticut364,2710.91×
Utah333,5980.93×
Kansas277,3330.88×
Hawaii262,8961.53×
New Mexico222,7011.11×
Nebraska200,0771×
Idaho174,1180.87×
West Virginia173,8070.94×
Delaware144,8511.32×
New Hampshire125,1710.8×
Washington, District of Columbia107,1160.89×
Rhode Island104,8700.83×
Maine103,7410.73×
South Dakota75,5790.82×
Montana70,3530.64×
Alaska66,4360.78×
North Dakota59,7680.73×
Vermont47,9020.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comic book audience
BrandAffinityCategory
Nebraska Cornhuskers football4.29×Sports
Home staging5.64×Home & Garden
JDSU2.05×Business & Career
Jesse Plemons2.31×Movies & TV
Jaws3.63×Movies & TV
Google Photos1.59×Technology & Electronics
Monogram2.34×Home & Garden
Grammarly2.72×Business & Career
Staycation1.91×Home & Garden
Nipsey Hussle3.38×Music & Radio
Queens College, City University of New York4.15×Business & Career
Personalised Gifts2.2×Home & Garden
Noodle (Gorillaz)1.73×Music & Radio
Charlamagne Tha God4.53×Movies & TV
Glossier2.23×Beauty & Wellness
Vicky Kaushal5.51×Movies & TV
Stay at Home Mum5.14×Kids & Family
Voltron: Legendary Defender5.88×Movies & TV
Worcester County, Massachusetts5.55×Travel & Leisure
Hocus Pocus1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comic book audience
TraitClusterScore
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.26
ExtroversionTHRILL1.08
Social Media UsageJOY1.06
Urban LifestyleOPEN1.02
PatriotismCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Comic book
CountryShare
United States23.4%
China17.5%
Japan13.6%

See Comic book audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Comic book have in United States?

Comic book has an estimated audience of 39,892,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Comic book fans?

47.4% of Comic book fans are female, 52.6% are male, with an average age of 33.2 years.

Which brands do Comic book fans like most?

Comic book fans show strongest brand affinity for Nebraska Cornhuskers football (4.29×), Home staging (5.64×), and JDSU (2.05×) over the country average.

Where do Comic book fans live in United States?

Comic book fans in United States are most concentrated in California (reach 5,288,662), Texas (reach 3,861,610), and Florida (reach 3,102,358). These three regions account for the largest share of the active audience.

What other brands do Comic book fans also like?

Beyond Comic book itself, the audience over-indexes on Home staging (5.64×), JDSU (2.05×), Jesse Plemons (2.31×), and Jaws (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.