Comic book Audience in United States

Comic book logo

Comic book has an estimated audience of 39,892,628 people in United States. 47.4% are female, 52.6% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Anime and manga fandom, Metaphysics, Superman.

The average Comic book fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Anime and manga fandom, with strongest over-indexing on Planet Fitness (3.85× the country average). Demographically, the Comic book audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Comic book fans

Demographic split for Comic book audience in United States
MetricValue
Female47.4%
Male52.6%
Average age33.2
Estimated audience size39,892,628

Audience persona

The typical Comic book fan in United States is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Comic book in United States
RegionReachAffinity
California5,288,6621.21×
Texas3,861,6101.13×
Florida3,102,3581.15×
New York2,850,3871.28×
North Carolina1,477,8171.23×
Illinois1,402,5351.06×
Georgia1,389,6861.13×
Pennsylvania1,270,3110.95×
Virginia1,226,7881.26×
Ohio1,200,3940.98×
Michigan1,065,5881.02×
New Jersey961,6870.95×
Washington771,1630.96×
Arizona765,5450.94×
Tennessee729,7230.91×
Indiana718,2870.99×
Massachusetts702,9560.89×
Maryland697,0051.02×
Missouri606,8840.94×
Iowa575,9351.75×
Oklahoma572,7241.29×
Mississippi545,0121.66×
Alabama506,1680.91×
South Carolina497,4060.83×
Colorado488,7780.78×
Louisiana484,1030.94×
Minnesota478,9060.84×
Kentucky476,6480.95×
Wisconsin448,9490.75×
Oregon448,1750.98×
Nevada418,5821.08×
Arkansas366,8621.12×
Connecticut364,2710.91×
Utah333,5980.93×
Kansas277,3330.88×
Hawaii262,8961.53×
New Mexico222,7011.11×
Nebraska200,0771×
Idaho174,1180.87×
West Virginia173,8070.94×
Delaware144,8511.32×
New Hampshire125,1710.8×
Washington, District of Columbia107,1160.89×
Rhode Island104,8700.83×
Maine103,7410.73×
South Dakota75,5790.82×
Montana70,3530.64×
Alaska66,4360.78×
North Dakota59,7680.73×
Vermont47,9020.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comic book audience
BrandAffinityCategory
Planet Fitness3.85×Sports
Diaper bag4.61×Kids & Family
Anime and manga fandom4.22×Literature
Metaphysics3.8×Business & Career
Superman1.73×Movies & TV
Golf Channel3.55×Sports
Comics2.52×Literature
Otaku4.02×Literature
Bass guitar2.86×Music & Radio
Carpentry3.24×Home & Garden
Fly fishing3.64×Sports
Pokémon3.07×Games
Lumber3.58×Home & Garden
Hiking trails4.7×Sports
Musical instrument2.11×Music & Radio
Universal Studios5.42×Movies & TV
MySQL5.75×Technology & Electronics
Miniature Schnauzer4.01×Pets & Animals
Manga2.4×Literature
Labrador4.26×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comic book audience
TraitClusterScore
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.26
ExtroversionTHRILL1.08
Social Media UsageJOY1.06
Urban LifestyleOPEN1.02
PatriotismCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Comic book
CountryShare
United States23.4%
China17.5%
Japan13.6%

See Comic book audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Comic book have in United States?

Comic book has an estimated audience of 39,892,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Comic book fans?

47.4% of Comic book fans are female, 52.6% are male, with an average age of 33.2 years.

Which brands do Comic book fans like most?

Comic book fans show strongest brand affinity for Planet Fitness (3.85×), Diaper bag (4.61×), and Anime and manga fandom (4.22×) over the country average.

Where do Comic book fans live in United States?

Comic book fans in United States are most concentrated in California (reach 5,288,662), Texas (reach 3,861,610), and Florida (reach 3,102,358). These three regions account for the largest share of the active audience.

What other brands do Comic book fans also like?

Beyond Comic book itself, the audience over-indexes on Diaper bag (4.61×), Anime and manga fandom (4.22×), Metaphysics (3.8×), and Superman (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.