Rascasse Audience Intelligence

Comic book Audience in United States

A data profile of the people who buy, follow and care about Comic book in United States — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 39,892,628 people in United States.

#3among Literary genre in United States#414among Topic in United States#12in Literature

The average Comic book fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Superman, Comics, with strongest over-indexing on Planet Fitness (2.7× the country average).

Demographically, the Comic book audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comic book fan in United States is balanced, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comic book profile in United States.

Audience size
39.9M
in United States
Gender
47.4%♀
52.6% male
Age
33.2
average years
Country rank
#577
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comic book fans

47.4% are female, 52.6% are male, average age 33.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Comic book audience in United States
MetricValue
Female47.4%
Male52.6%
Average age33.2
Estimated audience size39,892,628
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Comic book audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Comic book audience comes from United States.

Worldwide audience distribution share by country for Comic book
CountryShare
United States23.4%
China17.5%
Japan13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comic book audience in United States is strongest.

Fig. 05

Top regions by affinity

Comic book fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~500K1.59×
02Mississippi~500K1.47×
03Hawaii~200K1.40×
04Oklahoma~600K1.33×
05Delaware~100K1.26×
06California~5M1.18×
07Virginia~1M1.18×
08Texas~4M1.16×
09New York~2.5M1.16×
10North Carolina~1.5M1.15×
11New Mexico~200K1.13×
12Nevada~400K1.12×
13Arkansas~400K1.10×
14Georgia~1.5M1.08×
15Florida~3M1.05×
16Illinois~1.5M1.00×
17Kentucky~500K1.00×
18Utah~400K0.99×
19Indiana~700K0.98×
20Maryland~700K0.98×
21Nebraska~200K0.98×
22Pennsylvania~1.5M0.97×
23Michigan~1M0.97×
24New Jersey~1M0.97×
25Missouri~600K0.97×
26Oregon~400K0.97×
27Rhode Island~100K0.97×
28Alaska~80K0.97×
29Ohio~1M0.96×
30Arizona~800K0.96×
31Alabama~500K0.96×
32West Virginia~200K0.96×
33Louisiana~500K0.95×
34Kansas~300K0.93×
35Washington~700K0.92×
36Connecticut~400K0.92×
37Tennessee~700K0.91×
38Idaho~200K0.90×
39North Dakota~70K0.90×
40Massachusetts~700K0.88×
41South Carolina~500K0.88×
42South Dakota~80K0.88×
43Washington, District of Columbia~100K0.84×
44Vermont~60K0.84×
45New Hampshire~100K0.83×
46Minnesota~500K0.80×
47Maine~100K0.80×
48Colorado~500K0.79×
49Wisconsin~500K0.79×
50Montana~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Comic book, United States
0.77×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comic book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comic book audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages3.95×
02Anime and manga fandomLiterature3.17×
03OtakuLiterature3.15×
04PokémonGames2.79×
05Diaper bagKids & Family2.79×
06LumberHome & Garden2.74×
07Planet FitnessSports2.70×
08Fly fishingSports2.62×
09ComicsLiterature2.56×
10Golf ChannelSports2.52×
11CarpentryHome & Garden2.42×
12Anime conventionLiterature2.31×
13Bass guitarMusic & Radio1.99×
14Electric guitarMusic & Radio1.95×
15SupermanMovies & TV1.86×
16NBA FinalsSports1.75×
17Musical instrumentMusic & Radio1.74×
18Fiction booksLiterature1.69×
19Science fiction moviesMovies & TV1.67×
20Mobile gameGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comic book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comic book audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Early Adopter MentalityPOWER1.32×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comic book audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.80×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comic book have in United States?

Comic book has an estimated audience of 39,892,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Comic book fans?

47.4% of Comic book fans are female, 52.6% are male, with an average age of 33.2 years.

03

Which brands do Comic book fans like most?

Comic book fans show strongest brand affinity for Planet Fitness (2.7×), Superman (1.86×), and Comics (2.56×) over the country average.

04

Where do Comic book fans live in United States?

Comic book fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Comic book fans also like?

Beyond Comic book itself, the audience over-indexes on Superman (1.86×), Comics (2.56×), Anime and manga fandom (3.17×), and Pokémon (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Comic book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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