Rascasse Audience Intelligence

Comic book Audience in Spain

A data profile of the people who buy, follow and care about Comic book in Spain — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 2,470,674 people in Spain.

Comic book has an estimated audience of 2,470,674 people in Spain. 45.0% are female, 55.0% are male, average age 34.7. Top brand affinities: Superman, Otaku, One Piece, Anime and manga fandom, Stranger Things.

Top brand affinities include Superman, Otaku, One Piece, with strongest over-indexing on Superman (2.93× the country average).

Demographically, the Comic book audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Individualism, Extroversion.

The typical Comic book fan in Spain is balanced, around 34.7 years old, with strong Individualism tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comic book profile in Spain.

Audience size
2.5M
in Spain
Gender
45.0%
55.0% male
Age
34.7
average years
Country rank
#1590
Topic in Spain
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comic book fans

45.0% are female, 55.0% are male, average age 34.7.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Comic book audience in Spain
MetricValue
Female45.0%
Male55.0%
Average age34.7
Estimated audience size2,470,674
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Comic book audience in Spain
Age bracketShare%
16-1929%
20-2925%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Comic book audience comes from Spain.

Worldwide audience distribution share by country for Comic book
CountryShare
United States23.4%
China17.5%
Japan13.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comic book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comic book audience
#·InterestCategoryAffinity×
01Graphic novelLiterature7.69×
02Superhero fictionLiterature6.97×
03My Hero AcademiaLiterature5.87×
04OtakuLiterature5.75×
05Final FantasyGames4.66×
06DC ComicsLiterature4.18×
07One PieceMovies & TV4.05×
08Anime and manga fandomLiterature4.00×
09Crime fictionLiterature3.94×
10YouTube MusicInternet & Social Media3.69×
11Digital artArts & Culture3.38×
12PokémonGames3.08×
13SupermanMovies & TV2.93×
14LaptopTechnology & Electronics2.83×
15PianoMusic & Radio2.53×
16ComicsLiterature2.33×
17Stranger ThingsMovies & TV2.27×
18Art exhibitionArts & Culture2.04×
19Fiction booksLiterature1.82×
20Harry PotterMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comic book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Comic book audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
ExtroversionTHRILL1.45×
Early Adopter MentalityPOWER1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Comic book audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Family OrientationCONSERVATISM0.61×
IndulgenceJOY0.68×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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