A data profile of the people who buy, follow and care about Comic book in United Kingdom — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 5,924,945 people in United Kingdom.
The average Comic book fan in United Kingdom is 35.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Batman, Comics, with strongest over-indexing on Superman (2.26× the country average).
Demographically, the Comic book audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Comic book fan in United Kingdom is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Comic book profile in United Kingdom.
48.1% are female, 51.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 35.5 |
| Estimated audience size | 5,924,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Comic book audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| China | 17.5% |
| Japan | 13.6% |
Where the Comic book audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.56× | |
| 02 | West Midlands | ~400K | 1.44× | |
| 03 | Wales | ~400K | 1.08× | |
| 04 | South East | ~800K | 1.04× | |
| 05 | Scotland | ~600K | 1.04× | |
| 06 | North East | ~200K | 0.98× | |
| 07 | Northern Ireland | ~200K | 0.98× | |
| 08 | England | ~4.5M | 0.89× | |
| 09 | South West | ~400K | 0.88× | |
| 10 | East Midlands | ~400K | 0.87× | |
| 11 | East of England | ~500K | 0.84× | |
| 12 | North West | ~400K | 0.61× |
The strongest cross-interests of the Comic book audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superhero fiction | Literature | 4.99× | ||
| 02 | Graphic novel | Literature | 4.02× | ||
| 03 | DC Comics | Literature | 3.29× | ||
| 04 | Rick and Morty | Movies & TV | 3.16× | ||
| 05 | Anime and manga fandom | Literature | 3.13× | ||
| 06 | Anime convention | Literature | 2.95× | ||
| 07 | Superhero film | Movies & TV | 2.91× | ||
| 08 | Batman | Movies & TV | 2.77× | ||
| 09 | Pokémon | Games | 2.59× | ||
| 10 | Comics | Literature | 2.50× | ||
| 11 | Political science | Business & Career | 2.32× | ||
| 12 | Superman | Movies & TV | 2.26× | ||
| 13 | Wikipedia | Internet & Social Media | 1.74× | ||
| 14 | Fiction books | Literature | 1.73× | ||
| 15 | Mobile game | Games | 1.73× | ||
| 16 | Science fiction movies | Movies & TV | 1.66× | ||
| 17 | Museum | Arts & Culture | 1.63× | ||
| 18 | Game of Thrones | Movies & TV | 1.63× | ||
| 19 | Cineworld | Movies & TV | 1.59× | ||
| 20 | Fine art | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.85× |
Comic book has an estimated audience of 5,924,945 people in United Kingdom, concentrated in England and South East.
48.1% of Comic book fans are female, 51.9% are male, with an average age of 35.5 years.
Comic book fans show strongest brand affinity for Superman (2.26×), Batman (2.77×), and Comics (2.5×) over the country average.
Comic book fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Comic book itself, the audience over-indexes on Batman (2.77×), Comics (2.5×), Anime and manga fandom (3.13×), and Fiction books (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.