A data profile of the people who buy, follow and care about Superhero film in United Kingdom — modelled from more than twelve digital signal sources. Superhero film has an estimated audience of 3,518,745 people in United Kingdom.
The average Superhero film fan in United Kingdom is 37.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Superman, Peacemaker, Harry Potter, with strongest over-indexing on Superman (3.29× the country average).
Demographically, the Superhero film audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Superhero film fan in United Kingdom is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Superman.
The key figures that characterise the Superhero film profile in United Kingdom.
45.8% are female, 54.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 37.6 |
| Estimated audience size | 3,518,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Superhero film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 6.4% |
| Japan | 5.6% |
Where the Superhero film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~500K | 1.66× | |
| 02 | West Midlands | ~200K | 1.25× | |
| 03 | Wales | ~200K | 1.21× | |
| 04 | Yorkshire and the Humber | ~300K | 1.06× | |
| 05 | England | ~2.5M | 1.04× | |
| 06 | North East | ~100K | 1.02× | |
| 07 | Scotland | ~300K | 0.95× | |
| 08 | Northern Ireland | ~100K | 0.93× | |
| 09 | South West | ~300K | 0.91× | |
| 10 | East Midlands | ~200K | 0.90× | |
| 11 | South East | ~400K | 0.82× | |
| 12 | North West | ~300K | 0.81× |
The strongest cross-interests of the Superhero film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frozen (2013 film) | Movies & TV | 5.07× | ||
| 02 | Tabletop role-playing game | Games | 5.01× | ||
| 03 | Pamela Anderson | Movies & TV | 4.79× | ||
| 04 | Peacemaker | Movies & TV | 3.86× | ||
| 05 | Arrow | Movies & TV | 3.83× | ||
| 06 | Robert Redford | Movies & TV | 3.72× | ||
| 07 | Superman | Movies & TV | 3.29× | ||
| 08 | Action figure | Kids & Family | 3.27× | ||
| 09 | Godzilla | Movies & TV | 2.98× | ||
| 10 | Adventure film | Movies & TV | 2.94× | ||
| 11 | Comic book | Literature | 2.91× | ||
| 12 | Scooby-Doo | Movies & TV | 2.69× | ||
| 13 | Fantasy film | Movies & TV | 2.61× | ||
| 14 | Dune | Movies & TV | 2.35× | ||
| 15 | Harry Potter | Movies & TV | 2.17× | ||
| 16 | Comics | Literature | 2.15× | ||
| 17 | Action movies | Movies & TV | 2.11× | ||
| 18 | Science fiction movies | Movies & TV | 1.93× | ||
| 19 | Thriller movies | Movies & TV | 1.81× | ||
| 20 | TikTok | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Social Media Usage | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Superhero film has an estimated audience of 3,518,745 people in United Kingdom, concentrated in England and East of England.
45.8% of Superhero film fans are female, 54.2% are male, with an average age of 37.6 years.
Superhero film fans show strongest brand affinity for Superman (3.29×), Peacemaker (3.86×), and Harry Potter (2.17×) over the country average.
Superhero film fans in United Kingdom are most concentrated in England (reach ~2.5M), East of England (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Superhero film itself, the audience over-indexes on Peacemaker (3.86×), Harry Potter (2.17×), Arrow (3.83×), and Pamela Anderson (4.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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