A data profile of the people who buy, follow and care about Arrow in United Kingdom — modelled from more than twelve digital signal sources. Arrow has an estimated audience of 4,980,931 people in United Kingdom.
The average Arrow fan in United Kingdom is 40.6 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Willy Wonka, Doro (musician), with strongest over-indexing on Willy Wonka (1.72× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 11 regions tracked by Rascasse.
The typical Arrow fan in United Kingdom is more male, around 40.6 years old, with a notable affinity for Willy Wonka.
The key figures that characterise the Arrow profile in United Kingdom.
42.5% are female, 57.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.6 |
| Estimated audience size | 4,980,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Arrow audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 35.4% |
| United States | 31.0% |
| United Kingdom | 12.5% |
Where the Arrow audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 2.05× | |
| 02 | Wales | ~600K | 1.81× | |
| 03 | Northern Ireland | ~300K | 1.62× | |
| 04 | Yorkshire and the Humber | ~400K | 0.92× | |
| 05 | West Midlands | ~200K | 0.91× | |
| 06 | North East | ~200K | 0.81× | |
| 07 | East Midlands | ~300K | 0.69× | |
| 08 | South West | ~300K | 0.65× | |
| 09 | East of England | ~300K | 0.62× | |
| 10 | South East | ~500K | 0.61× | |
| 11 | North West | ~300K | 0.53× |
The strongest cross-interests of the Arrow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doro (musician) | Music & Radio | 1.81× | ||
| 02 | Willy Wonka | Literature | 1.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Arrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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