Rascasse Audience Intelligence

Arrow Audience in Germany

A data profile of the people who buy, follow and care about Arrow in Germany — modelled from more than twelve digital signal sources. Arrow has an estimated audience of 1,075,003 people in Germany.

#214among Movie / TV Show / Series in Germany#711in Movies & TV

The average Arrow fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Harry Potter, Rick and Morty, with strongest over-indexing on Superman (6.07× the country average).

Demographically, the Arrow audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arrow fan in Germany is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arrow profile in Germany.

Audience size
1.1M
in Germany
Gender
43.9%♀
56.1% male
Age
35.1
average years
Country rank
#6114
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arrow viewers

43.9% are female, 56.1% are male, average age 35.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Arrow audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age35.1
Estimated audience size1,075,003
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Arrow audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Arrow audience comes from Germany.

Worldwide audience distribution share by country for Arrow
CountryShare
Japan35.4%
United States31.0%
United Kingdom12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arrow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arrow fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~900K1.19×
02Hessen~300K1.16×
03Schleswig-Holstein~100K1.12×
04Rheinland-Pfalz~200K1.11×
05Bayern~600K1.09×
06Niedersachsen~300K1.07×
07Berlin~200K1.05×
08Bremen~30K1.02×
09Baden-Württemberg~400K0.97×
10Saarland~40K0.97×
11Sachsen-Anhalt~80K0.95×
12Thüringen~80K0.95×
13Hamburg~70K0.95×
14Brandenburg~90K0.92×
15Mecklenburg-Vorpommern~50K0.87×
16Sachsen~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Arrow, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arrow audience
#·InterestCategoryAffinity×
01New AmsterdamMovies & TV15.98×
02GarfieldMovies & TV13.12×
03The Dark Knight RisesMovies & TV12.88×
04Rick and MortyMovies & TV12.04×
05The FlashMovies & TV12.04×
06Better Call SaulMovies & TV10.68×
07The Lord of the RingsMovies & TV10.33×
08Thor (film)Movies & TV9.37×
09Star TrekMovies & TV8.82×
10Supernatural (U.S. TV series)Movies & TV8.21×
11Malcolm in the MiddleMovies & TV7.45×
12Henry CavillMovies & TV6.68×
13SupermanMovies & TV6.07×
14Robert De NiroMovies & TV5.97×
15Anime conventionLiterature5.80×
16Anime and manga fandomLiterature5.13×
17One PieceMovies & TV5.00×
18Stranger ThingsMovies & TV3.77×
19Harry PotterMovies & TV3.37×
20Game of ThronesMovies & TV3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arrow audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Social Media UsageJOY1.09×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arrow audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.75×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arrow have in Germany?

Arrow has an estimated audience of 1,075,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arrow viewers?

43.9% of Arrow fans are female, 56.1% are male, with an average age of 35.1 years.

03

Which brands do Arrow fans like most?

Arrow fans show strongest brand affinity for Superman (6.07×), Harry Potter (3.37×), and Rick and Morty (12.04×) over the country average.

04

Where do Arrow fans live in Germany?

Arrow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Arrow fans also like?

Beyond Arrow itself, the audience over-indexes on Harry Potter (3.37×), Rick and Morty (12.04×), The Lord of the Rings (10.33×), and Anime convention (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Arrow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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