Better Call Saul Audience in Germany
Better Call Saul has an estimated audience of 693,471 people in Germany. 45.5% are female, 54.5% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bob Odenkirk, Frederick Lau, Vince Gilligan, 4 Blocks, Rainer Bock.
The average Better Call Saul fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bob Odenkirk, Frederick Lau, Vince Gilligan, with strongest over-indexing on Bob Odenkirk (101.63× the country average). Demographically, the Better Call Saul audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Better Call Saul fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.7 |
| Estimated audience size | 693,471 |
Audience persona
The typical Better Call Saul fan in Germany is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bob Odenkirk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,767 | 1.16× |
| Bayern | 119,255 | 1.07× |
| Baden-Württemberg | 98,583 | 1.04× |
| Hessen | 72,459 | 1.37× |
| Niedersachsen | 69,942 | 1.04× |
| Berlin | 40,294 | 1.3× |
| Rheinland-Pfalz | 34,853 | 1× |
| Sachsen | 31,316 | 0.92× |
| Schleswig-Holstein | 25,551 | 1.03× |
| Brandenburg | 17,488 | 0.81× |
| Hamburg | 17,134 | 1.09× |
| Thüringen | 14,311 | 0.81× |
| Mecklenburg-Vorpommern | 9,751 | 0.74× |
| Sachsen-Anhalt | 8,761 | 0.49× |
| Saarland | 8,170 | 0.96× |
| Bremen | 6,905 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Odenkirk | 101.63× | Movies & TV |
| Frederick Lau | 73.45× | Movies & TV |
| Vince Gilligan | 170.08× | Movies & TV |
| 4 Blocks | 73.45× | Movies & TV |
| Rainer Bock | 112.78× | Movies & TV |
| True Detective | 21.95× | Movies & TV |
| Fargo (film) | 54.66× | Movies & TV |
| Horror comedy | 150× | Movies & TV |
| Breaking Bad | 26.49× | Movies & TV |
| Tom Holland | 26.37× | Movies & TV |
| Bad Banks | 57.55× | Movies & TV |
| Aaron Paul | 48.68× | Movies & TV |
| TikTok | 5.52× | Internet & Social Media |
| Indiana Jones and the Last Crusade | 76.99× | Movies & TV |
| How to Train Your Dragon 2 | 40.4× | Movies & TV |
| Ryan Gosling | 14.49× | Movies & TV |
| The Sopranos | 19.32× | Movies & TV |
| Expedia | 10.54× | Travel & Leisure |
| Fargo (TV series) | 64.93× | Movies & TV |
| AMC (TV channel) | 24.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Extroversion | THRILL | 1.5 |
| Tradition | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| India | 8.3% |
| Brazil | 7.1% |
See Better Call Saul audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Better Call Saul have in Germany?
Better Call Saul has an estimated audience of 693,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Better Call Saul fans?
45.5% of Better Call Saul fans are female, 54.5% are male, with an average age of 35.7 years.
Which brands do Better Call Saul fans like most?
Better Call Saul fans show strongest brand affinity for Bob Odenkirk (101.63×), Frederick Lau (73.45×), and Vince Gilligan (170.08×) over the country average.
Where do Better Call Saul fans live in Germany?
Better Call Saul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,767), Bayern (reach 119,255), and Baden-Württemberg (reach 98,583). These three regions account for the largest share of the active audience.
What other brands do Better Call Saul fans also like?
Beyond Better Call Saul itself, the audience over-indexes on Frederick Lau (73.45×), Vince Gilligan (170.08×), 4 Blocks (73.45×), and Rainer Bock (112.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Better Call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.