Rascasse Audience Intelligence

Better Call Saul Audience in Germany

A data profile of the people who buy, follow and care about Better Call Saul in Germany — modelled from more than twelve digital signal sources. Better Call Saul has an estimated audience of 716,225 people in Germany.

#147among TV series in Germany#386among Movie / TV Show / Series in Germany#1196in Movies & TV

The average Better Call Saul fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bob Odenkirk, Frederick Lau, Vince Gilligan, with strongest over-indexing on Bob Odenkirk (101.63× the country average).

Demographically, the Better Call Saul audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Better Call Saul fan in Germany is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bob Odenkirk.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Better Call Saul profile in Germany.

Audience size
716K
in Germany
Gender
45.5%♀
54.5% male
Age
35.7
average years
Country rank
#8681
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Better Call Saul viewers

45.5% are female, 54.5% are male, average age 35.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Better Call Saul audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age35.7
Estimated audience size716,225
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Better Call Saul audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Better Call Saul audience comes from Germany.

Worldwide audience distribution share by country for Better Call Saul
CountryShare
United States23.6%
India7.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Better Call Saul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Better Call Saul fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.28×
02Berlin~40K1.24×
03Bremen~7K1.17×
04Nordrhein-Westfalen~200K1.13×
05Hamburg~20K1.06×
06Bayern~100K1.04×
07Niedersachsen~70K1.03×
08Baden-Württemberg~100K1.01×
09Schleswig-Holstein~30K1.01×
10Saarland~9K1.00×
11Rheinland-Pfalz~30K0.99×
12Sachsen~30K0.92×
13Brandenburg~20K0.86×
14Thüringen~20K0.85×
15Mecklenburg-Vorpommern~10K0.80×
16Sachsen-Anhalt~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Better Call Saul, Germany
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Better Call Saul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Better Call Saul audience
#·InterestCategoryAffinity×
01Vince GilliganMovies & TV170.08×
02Horror comedyMovies & TV150.00×
03Rainer BockMovies & TV112.78×
04Bob OdenkirkMovies & TV101.63×
05Indiana Jones and the Last CrusadeMovies & TV76.99×
06Frederick LauMovies & TV73.45×
074 BlocksMovies & TV73.45×
08Fargo (TV series)Movies & TV64.93×
09Bad BanksMovies & TV57.55×
10Fargo (film)Movies & TV54.66×
11The Hunchback of Notre Dame (1996 film)Movies & TV49.23×
12Aaron PaulMovies & TV48.68×
13How to Train Your Dragon 2Movies & TV40.40×
14Breaking BadMovies & TV26.49×
15Tom HollandMovies & TV26.37×
16True DetectiveMovies & TV21.95×
17The SopranosMovies & TV19.32×
18Ryan GoslingMovies & TV14.49×
19ExpediaTravel & Leisure10.54×
20TikTokInternet & Social Media5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Better Call Saul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Better Call Saul audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.04×
Healthy LifestyleBALANCE1.64×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Better Call Saul audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Design AffinityPREMIUM0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Better Call Saul have in Germany?

Better Call Saul has an estimated audience of 716,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Better Call Saul viewers?

45.5% of Better Call Saul fans are female, 54.5% are male, with an average age of 35.7 years.

03

Which brands do Better Call Saul fans like most?

Better Call Saul fans show strongest brand affinity for Bob Odenkirk (101.63×), Frederick Lau (73.45×), and Vince Gilligan (170.08×) over the country average.

04

Where do Better Call Saul fans live in Germany?

Better Call Saul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Better Call Saul fans also like?

Beyond Better Call Saul itself, the audience over-indexes on Frederick Lau (73.45×), Vince Gilligan (170.08×), 4 Blocks (73.45×), and Rainer Bock (112.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Better Call Saul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Better Call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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