Breaking Bad Audience in Germany
Breaking Bad has an estimated audience of 1,896,634 people in Germany. 44.1% are female, 55.9% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smeg (appliances), L'Osteria, Aperol Spritz, Gala, Aperol.
The average Breaking Bad fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smeg (appliances), L'Osteria, Aperol Spritz, with strongest over-indexing on Smeg (appliances) (22.99× the country average). Demographically, the Breaking Bad audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Breaking Bad fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 33.1 |
| Estimated audience size | 1,896,634 |
Audience persona
The typical Breaking Bad fan in Germany is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smeg (appliances).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,647 | 1.19× |
| Bayern | 319,491 | 1.05× |
| Baden-Württemberg | 267,750 | 1.03× |
| Niedersachsen | 194,836 | 1.06× |
| Hessen | 179,644 | 1.24× |
| Rheinland-Pfalz | 97,529 | 1.03× |
| Berlin | 94,488 | 1.11× |
| Sachsen | 86,242 | 0.93× |
| Schleswig-Holstein | 67,395 | 0.99× |
| Brandenburg | 50,714 | 0.86× |
| Hamburg | 43,785 | 1.02× |
| Sachsen-Anhalt | 43,042 | 0.88× |
| Thüringen | 40,730 | 0.84× |
| Mecklenburg-Vorpommern | 30,422 | 0.84× |
| Saarland | 22,625 | 0.97× |
| Bremen | 15,430 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smeg (appliances) | 22.99× | Home & Garden |
| L'Osteria | 15.6× | Food & Beverages |
| Aperol Spritz | 19.24× | Food & Beverages |
| Gala | 4.19× | News |
| Aperol | 15.94× | Food & Beverages |
| The Crown (TV series) | 18.92× | Movies & TV |
| Karl Lagerfeld | 13.3× | Fashion & Accessoires |
| Guerlain | 17.76× | Beauty & Wellness |
| Mad Men | 22.23× | Movies & TV |
| ANSON´S | 22× | Fashion & Accessoires |
| Vitra | 9.86× | Home & Garden |
| Mytheresa.com | 11.34× | Shopping |
| Max Mara | 8.23× | Fashion & Accessoires |
| Jil Sander | 20.06× | Fashion & Accessoires |
| Amazon Fire TV | 6.51× | Movies & TV |
| Kitchen utensil | 5.5× | Home & Garden |
| Michelin Guide | 12.33× | Food & Beverages |
| Marriott Hotels & Resorts | 13.58× | Travel & Leisure |
| Peaky Blinders (TV series) | 6.41× | Movies & TV |
| Wired (magazine) | 9.37× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Extroversion | THRILL | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Urban Lifestyle | OPEN | 1.22 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 8.6% |
| India | 8.4% |
See Breaking Bad audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Breaking Bad have in Germany?
Breaking Bad has an estimated audience of 1,896,634 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breaking Bad fans?
44.1% of Breaking Bad fans are female, 55.9% are male, with an average age of 33.1 years.
Which brands do Breaking Bad fans like most?
Breaking Bad fans show strongest brand affinity for Smeg (appliances) (22.99×), L'Osteria (15.6×), and Aperol Spritz (19.24×) over the country average.
Where do Breaking Bad fans live in Germany?
Breaking Bad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,647), Bayern (reach 319,491), and Baden-Württemberg (reach 267,750). These three regions account for the largest share of the active audience.
What other brands do Breaking Bad fans also like?
Beyond Breaking Bad itself, the audience over-indexes on L'Osteria (15.6×), Aperol Spritz (19.24×), Gala (4.19×), and Aperol (15.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.