Breaking Bad Audience in Germany
A data profile of the people who buy, follow and care about Breaking Bad in Germany — modelled from more than twelve digital signal sources. Breaking Bad has an estimated audience of 1,889,261 people in Germany.
The average Breaking Bad fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Smeg (appliances), L'Osteria, Aperol Spritz, with strongest over-indexing on Smeg (appliances) (22.99× the country average).
Demographically, the Breaking Bad audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Breaking Bad fan in Germany is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smeg (appliances).
At a glance
The key figures that characterise the Breaking Bad profile in Germany.
Search interest · 12-month trend
Demographics of Breaking Bad viewers
44.1% are female, 55.9% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 33.1 |
| Estimated audience size | 1,889,261 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Breaking Bad audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.6% |
| India | 8.0% |
Geography
Where the Breaking Bad audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.19× | |
| 02 | Nordrhein-Westfalen | ~500K | 1.16× | |
| 03 | Berlin | ~90K | 1.06× | |
| 04 | Niedersachsen | ~200K | 1.05× | |
| 05 | Bayern | ~300K | 1.02× | |
| 06 | Rheinland-Pfalz | ~100K | 1.02× | |
| 07 | Baden-Württemberg | ~300K | 1.01× | |
| 08 | Hamburg | ~40K | 1.01× | |
| 09 | Schleswig-Holstein | ~70K | 1.00× | |
| 10 | Saarland | ~20K | 1.00× | |
| 11 | Bremen | ~20K | 0.99× | |
| 12 | Sachsen | ~90K | 0.94× | |
| 13 | Brandenburg | ~50K | 0.91× | |
| 14 | Sachsen-Anhalt | ~40K | 0.91× | |
| 15 | Thüringen | ~40K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Breaking Bad audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smeg (appliances) | Home & Garden | 22.99× | ||
| 02 | Mad Men | Movies & TV | 22.23× | ||
| 03 | ANSON´S | Fashion & Accessoires | 22.00× | ||
| 04 | Jil Sander | Fashion & Accessoires | 20.06× | ||
| 05 | Aperol Spritz | Food & Beverages | 19.24× | ||
| 06 | The Crown (TV series) | Movies & TV | 18.92× | ||
| 07 | Guerlain | Beauty & Wellness | 17.76× | ||
| 08 | Aperol | Food & Beverages | 15.94× | ||
| 09 | L'Osteria | Food & Beverages | 15.60× | ||
| 10 | Marriott Hotels & Resorts | Travel & Leisure | 13.58× | ||
| 11 | Karl Lagerfeld | Fashion & Accessoires | 13.30× | ||
| 12 | Michelin Guide | Food & Beverages | 12.33× | ||
| 13 | Mytheresa.com | Shopping | 11.34× | ||
| 14 | Vitra | Home & Garden | 9.86× | ||
| 15 | Wired (magazine) | Technology & Electronics | 9.37× | ||
| 16 | Max Mara | Fashion & Accessoires | 8.23× | ||
| 17 | Wirtschaftswoche | Business & Career | 7.74× | ||
| 18 | Amazon Fire TV | Movies & TV | 6.51× | ||
| 19 | Peaky Blinders (TV series) | Movies & TV | 6.41× | ||
| 20 | Kitchen utensil | Home & Garden | 5.50× |
Personality of the Breaking Bad audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Travelling | THRILL | 1.40× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Creativity | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Frequently asked questions
How many fans does Breaking Bad have in Germany?
Breaking Bad has an estimated audience of 1,889,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breaking Bad viewers?
44.1% of Breaking Bad fans are female, 55.9% are male, with an average age of 33.1 years.
Which brands do Breaking Bad fans like most?
Breaking Bad fans show strongest brand affinity for Smeg (appliances) (22.99×), L'Osteria (15.6×), and Aperol Spritz (19.24×) over the country average.
Where do Breaking Bad fans live in Germany?
Breaking Bad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Breaking Bad fans also like?
Beyond Breaking Bad itself, the audience over-indexes on L'Osteria (15.6×), Aperol Spritz (19.24×), The Crown (TV series) (18.92×), and Aperol (15.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
- Stranger Things (9,494,342)
- Game of Thrones (9,332,621)
- Superman (9,212,267)
- Motorcycles (7,358,776)
- Succession (6,605,780)
See Breaking Bad audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.