Rascasse Audience Intelligence

Breaking Bad Audience in France

A data profile of the people who buy, follow and care about Breaking Bad in France — modelled from more than twelve digital signal sources. Breaking Bad has an estimated audience of 1,550,229 people in France.

#32among TV series in France#66among Movie / TV Show / Series in France#246in Movies & TV

The average Breaking Bad fan in France is 34.0 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include True Detective, Sarah Jessica Parker, Aaron Paul, with strongest over-indexing on True Detective (29.48× the country average).

Demographically, the Breaking Bad audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Breaking Bad fan in France is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Breaking Bad profile in France.

Audience size
1.6M
in France
Gender
48.1%♀
51.9% male
Age
34.0
average years
Country rank
#3042
Movie / TV Show / Series in France
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breaking Bad viewers

48.1% are female, 51.9% are male, average age 34.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Breaking Bad audience in France
MetricValue
Female48.1%
Male51.9%
Average age34.0
Estimated audience size1,550,229
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Breaking Bad audience in France
Age bracketShare%
16-1930%
20-2925%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Breaking Bad audience comes from France.

Worldwide audience distribution share by country for Breaking Bad
CountryShare
United States19.9%
Brazil9.0%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breaking Bad audience in France is strongest.

Fig. 05

Top regions by affinity

Breaking Bad fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~300K1.16×
02Grand Est~100K1.14×
03Auvergne-Rhône-Alpes~200K1.10×
04Hauts-de-France~100K1.08×
05Occitanie~100K1.07×
06Provence-Alpes-Côte d'Azur~100K1.06×
07Nouvelle-Aquitaine~100K1.04×
08Normandy~70K0.98×
09Bourgogne-Franche-Comté~60K0.96×
10Brittany~70K0.94×
11Pays de la Loire~80K0.93×
12Centre-Val de Loire~50K0.90×
13Corsica~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Breaking Bad, France
0.69×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breaking Bad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breaking Bad audience
#·InterestCategoryAffinity×
01Doom (series)Games104.58×
02Aaron PaulMovies & TV98.90×
03Sarah Jessica ParkerMovies & TV73.33×
04Days of Our LivesMovies & TV60.28×
05Six Feet Under (TV series)Movies & TV52.11×
06Better Call SaulMovies & TV48.61×
07ÉliteMovies & TV45.52×
08And just like that...Movies & TV42.54×
09House of Cards (U.S. TV series)Movies & TV41.43×
10True BloodMovies & TV38.44×
11Cast AwayMovies & TV37.97×
12David HarbourMovies & TV34.38×
13Fargo (film)Movies & TV30.45×
14True DetectiveMovies & TV29.48×
15Westworld (TV series)Movies & TV28.35×
1628 Days LaterMovies & TV27.98×
17FriendsMovies & TV27.89×
18Love ActuallyMovies & TV21.61×
19Sadie SinkMovies & TV17.16×
20Stranger ThingsMovies & TV10.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breaking Bad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breaking Bad audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
PatriotismCONSERVATISM1.69×
Social Media UsageJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breaking Bad audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
MindfulnessBALANCE0.94×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breaking Bad have in France?

Breaking Bad has an estimated audience of 1,550,229 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Breaking Bad viewers?

48.1% of Breaking Bad fans are female, 51.9% are male, with an average age of 34.0 years.

03

Which brands do Breaking Bad fans like most?

Breaking Bad fans show strongest brand affinity for True Detective (29.48×), Sarah Jessica Parker (73.33×), and Aaron Paul (98.9×) over the country average.

04

Where do Breaking Bad fans live in France?

Breaking Bad fans in France are most concentrated in Île-de-France (reach ~300K), Auvergne-Rhône-Alpes (reach ~200K), and Hauts-de-France (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Breaking Bad fans also like?

Beyond Breaking Bad itself, the audience over-indexes on Sarah Jessica Parker (73.33×), Aaron Paul (98.9×), And just like that... (42.54×), and Better Call Saul (48.61×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in France

See Breaking Bad audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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