Marriott Hotels & Resorts Audience in Germany
Marriott Hotels & Resorts has an estimated audience of 557,890 people in Germany. 52.9% are female, 47.1% are male, average age 43.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Crystal Cruises, Viking Cruises, J. Willard Marriott, P&O Cruises, Senior management.
The average Marriott Hotels & Resorts fan in Germany is 43.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Crystal Cruises, Viking Cruises, J. Willard Marriott, with strongest over-indexing on Crystal Cruises (60.53× the country average). Demographically, the Marriott Hotels & Resorts audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Marriott Hotels & Resorts fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.0 |
| Estimated audience size | 557,890 |
Audience persona
The typical Marriott Hotels & Resorts fan in Germany is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Crystal Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 136,876 | 1.53× |
| Nordrhein-Westfalen | 125,492 | 1.03× |
| Hessen | 104,416 | 2.46× |
| Baden-Württemberg | 93,367 | 1.23× |
| Berlin | 44,532 | 1.79× |
| Niedersachsen | 37,862 | 0.7× |
| Rheinland-Pfalz | 34,306 | 1.23× |
| Hamburg | 20,433 | 1.62× |
| Sachsen | 16,689 | 0.61× |
| Schleswig-Holstein | 13,878 | 0.69× |
| Brandenburg | 11,267 | 0.65× |
| Thüringen | 5,986 | 0.42× |
| Sachsen-Anhalt | 5,433 | 0.38× |
| Mecklenburg-Vorpommern | 4,981 | 0.47× |
| Bremen | 3,601 | 0.75× |
| Saarland | 3,135 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal Cruises | 60.53× | Travel & Leisure |
| Viking Cruises | 60.18× | Travel & Leisure |
| J. Willard Marriott | 71.19× | Business & Career |
| P&O Cruises | 61.76× | Travel & Leisure |
| Senior management | 37.59× | Business & Career |
| Azamara Club Cruises | 61.76× | Travel & Leisure |
| Regent Seven Seas Cruises | 58.89× | Travel & Leisure |
| Windstar Cruises | 61.76× | Travel & Leisure |
| Sheraton Hotels and Resorts | 33.21× | Travel & Leisure |
| Euphoria | 4.67× | Movies & TV |
| Mandarin Oriental Hotel Group | 27.72× | Travel & Leisure |
| Shangri-La Hotels and Resorts | 30.91× | Travel & Leisure |
| Hilton Hotels & Resorts | 18.88× | Travel & Leisure |
| Globe-Trotter | 14.22× | Fashion & Accessoires |
| CEWE FOTOBUCH | 15.25× | Internet & Social Media |
| Princess Cruises | 20× | Travel & Leisure |
| Palms Casino Resort | 60.01× | Games |
| The Taste | 20× | Food & Beverages |
| Ritz-Carlton Hotel Company | 19.83× | Travel & Leisure |
| River cruise | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.86 |
| Luxury Orientation | PREMIUM | 2.86 |
| Design Affinity | PREMIUM | 2.7 |
| Travelling | THRILL | 2.48 |
| Indulgence | JOY | 2.33 |
| Sustainability | BALANCE | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.1% |
| China | 9.7% |
| India | 6.3% |
See Marriott Hotels & Resorts audiences in other countries
- Marriott Hotels & Resorts — United States
- Marriott Hotels & Resorts — United Kingdom
- Marriott Hotels & Resorts — France
- Marriott Hotels & Resorts — Italy
- Marriott Hotels & Resorts — Spain
- Marriott Hotels & Resorts — Brazil
- Marriott Hotels & Resorts — Japan
- Marriott Hotels & Resorts — South Korea
- Marriott Hotels & Resorts — India
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Marriott Hotels & Resorts have in Germany?
Marriott Hotels & Resorts has an estimated audience of 557,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Marriott Hotels & Resorts fans?
52.9% of Marriott Hotels & Resorts fans are female, 47.1% are male, with an average age of 43.0 years.
Which brands do Marriott Hotels & Resorts fans like most?
Marriott Hotels & Resorts fans show strongest brand affinity for Crystal Cruises (60.53×), Viking Cruises (60.18×), and J. Willard Marriott (71.19×) over the country average.
Where do Marriott Hotels & Resorts fans live in Germany?
Marriott Hotels & Resorts fans in Germany are most concentrated in Bayern (reach 136,876), Nordrhein-Westfalen (reach 125,492), and Hessen (reach 104,416). These three regions account for the largest share of the active audience.
What other brands do Marriott Hotels & Resorts fans also like?
Beyond Marriott Hotels & Resorts itself, the audience over-indexes on Viking Cruises (60.18×), J. Willard Marriott (71.19×), P&O Cruises (61.76×), and Senior management (37.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marriott Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.