Rascasse Audience Intelligence

Marriott Hotels & Resorts Target Market in Germany

A data profile of the people who buy, follow and care about Marriott Hotels & Resorts in Germany — modelled from more than twelve digital signal sources. Marriott Hotels & Resorts has an estimated audience of 566,347 people in Germany.

#10among Hotel in Germany#1393among Brand in Germany#823in Travel & Leisure

The average Marriott Hotels & Resorts fan in Germany is 43.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Crystal Cruises, Viking Cruises, J. Willard Marriott, with strongest over-indexing on Crystal Cruises (60.53× the country average).

Demographically, the Marriott Hotels & Resorts audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marriott Hotels & Resorts fan in Germany is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Crystal Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marriott Hotels & Resorts profile in Germany.

Audience size
566K
in Germany
Gender
52.9%♀
47.1% male
Age
43.0
average years
Country rank
#10608
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marriott Hotels & Resorts

52.9% are female, 47.1% are male, average age 43.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Marriott Hotels & Resorts audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age43.0
Estimated audience size566,347
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Marriott Hotels & Resorts audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Marriott Hotels & Resorts audience comes from Germany.

Worldwide audience distribution share by country for Marriott Hotels & Resorts
CountryShare
United States40.4%
China9.8%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marriott Hotels & Resorts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marriott Hotels & Resorts customers by region in Germany
#RegionReachAffinity×
01Hessen~100K2.50×
02Berlin~40K1.72×
03Hamburg~20K1.64×
04Bayern~100K1.47×
05Rheinland-Pfalz~30K1.22×
06Baden-Württemberg~90K1.19×
07Nordrhein-Westfalen~100K0.99×
08Bremen~4K0.85×
09Schleswig-Holstein~10K0.72×
10Niedersachsen~40K0.69×
11Brandenburg~10K0.69×
12Sachsen~20K0.63×
13Saarland~4K0.59×
14Mecklenburg-Vorpommern~6K0.53×
15Thüringen~7K0.51×
16Sachsen-Anhalt~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Marriott Hotels & Resorts, Germany
0.46×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marriott Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marriott Hotels & Resorts audience
#·InterestCategoryAffinity×
01J. Willard MarriottBusiness & Career71.19×
02P&O CruisesTravel & Leisure61.76×
03Azamara Club CruisesTravel & Leisure61.76×
04Windstar CruisesTravel & Leisure61.76×
05Crystal CruisesTravel & Leisure60.53×
06Viking CruisesTravel & Leisure60.18×
07Palms Casino ResortGames60.01×
08Regent Seven Seas CruisesTravel & Leisure58.89×
09Senior managementBusiness & Career37.59×
10Sheraton Hotels and ResortsTravel & Leisure33.21×
11Shangri-La Hotels and ResortsTravel & Leisure30.91×
12Mandarin Oriental Hotel GroupTravel & Leisure27.72×
13Princess CruisesTravel & Leisure20.00×
14The TasteFood & Beverages20.00×
15River cruiseTravel & Leisure20.00×
16Ritz-Carlton Hotel CompanyTravel & Leisure19.83×
17Hilton Hotels & ResortsTravel & Leisure18.88×
18CEWE FOTOBUCHInternet & Social Media15.25×
19Hilton WorldwideTravel & Leisure14.97×
20Globe-TrotterFashion & Accessoires14.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marriott Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marriott Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.91×
IndulgenceJOY2.48×
Design AffinityPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marriott Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marriott Hotels & Resorts's target market in Germany?

Marriott Hotels & Resorts's target market in Germany covers an estimated 566,347 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Marriott Hotels & Resorts customers?

52.9% of the Marriott Hotels & Resorts audience are female, 47.1% are male, with an average age of 43.0 years.

03

Which brands do Marriott Hotels & Resorts fans like most?

Marriott Hotels & Resorts fans show strongest brand affinity for Crystal Cruises (60.53×), Viking Cruises (60.18×), and J. Willard Marriott (71.19×) over the country average.

04

Where do Marriott Hotels & Resorts fans live in Germany?

Marriott Hotels & Resorts fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marriott Hotels & Resorts fans also like?

Beyond Marriott Hotels & Resorts itself, the audience over-indexes on Viking Cruises (60.18×), J. Willard Marriott (71.19×), P&O Cruises (61.76×), and Senior management (37.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Marriott Hotels & Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marriott Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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