Rascasse Audience Intelligence

Crystal Cruises Audience in Germany

A data profile of the people who buy, follow and care about Crystal Cruises in Germany — modelled from more than twelve digital signal sources. Crystal Cruises has an estimated audience of 347,350 people in Germany.

#31among POI in Germany#1437among POI in Germany#1246in Travel & Leisure

The average Crystal Cruises fan in Germany is 48.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Viking Cruises, The Taste, MSC Preziosa, with strongest over-indexing on Viking Cruises (220.04× the country average).

Demographically, the Crystal Cruises audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crystal Cruises fan in Germany is balanced, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Viking Cruises.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crystal Cruises profile in Germany.

Audience size
347K
in Germany
Gender
54.5%♀
45.5% male
Age
48.1
average years
Country rank
#15610
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crystal Cruises fans

54.5% are female, 45.5% are male, average age 48.1.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Crystal Cruises audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age48.1
Estimated audience size347,350
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Crystal Cruises audience in Germany
Age bracketShare%
16-195%
20-299%
30-3916%
40-4929%
50+41%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Crystal Cruises audience comes from Germany.

Worldwide audience distribution share by country for Crystal Cruises
CountryShare
United States30.4%
United Kingdom13.2%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crystal Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crystal Cruises fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.96×
02Hamburg~10K1.33×
03Bremen~4K1.25×
04Saarland~5K1.08×
05Mecklenburg-Vorpommern~7K1.06×
06Hessen~30K1.04×
07Schleswig-Holstein~10K0.97×
08Thüringen~8K0.95×
09Sachsen-Anhalt~8K0.93×
10Rheinland-Pfalz~20K0.90×
11Brandenburg~10K0.90×
12Bayern~50K0.86×
13Sachsen~10K0.83×
14Niedersachsen~30K0.79×
15Baden-Württemberg~30K0.73×
16Nordrhein-Westfalen~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Crystal Cruises, Germany
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crystal Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crystal Cruises audience
#·InterestCategoryAffinity×
01Viking CruisesTravel & Leisure220.04×
02MSC PreziosaTravel & Leisure204.72×
03costa cruisesTravel & Leisure191.61×
04ElbaTravel & Leisure159.76×
05Regent Seven Seas CruisesTravel & Leisure139.23×
06The TasteFood & Beverages137.34×
07Stena LineCars & Mobility97.92×
08Kuwait AirwaysTravel & Leisure84.04×
09FerryTravel & Leisure74.07×
10Disney Cruise LineTravel & Leisure62.03×
11River cruiseTravel & Leisure61.82×
12Silversea CruisesTravel & Leisure54.54×
13Ballermann RadioMusic & Radio40.18×
14TravelzooTravel & Leisure36.80×
15AIDA CruisesTravel & Leisure29.05×
16HolidayCheckTravel & Leisure20.00×
17Google EarthInternet & Social Media20.00×
18BratislavaTravel & Leisure20.00×
19Phoenix ReisenTravel & Leisure20.00×
20CHECK24Business & Career10.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crystal Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crystal Cruises audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.64×
Luxury OrientationPREMIUM1.66×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crystal Cruises audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.64×
ExtroversionTHRILL0.78×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crystal Cruises have in Germany?

Crystal Cruises has an estimated audience of 347,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crystal Cruises fans?

54.5% of Crystal Cruises fans are female, 45.5% are male, with an average age of 48.1 years.

03

Which brands do Crystal Cruises fans like most?

Crystal Cruises fans show strongest brand affinity for Viking Cruises (220.04×), The Taste (137.34×), and MSC Preziosa (204.72×) over the country average.

04

Where do Crystal Cruises fans live in Germany?

Crystal Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Crystal Cruises fans also like?

Beyond Crystal Cruises itself, the audience over-indexes on The Taste (137.34×), MSC Preziosa (204.72×), Ferry (74.07×), and Stena Line (97.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Crystal Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crystal Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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