Phoenix Reisen Audience in Germany
Phoenix Reisen has an estimated audience of 1,233,046 people in Germany. 56.6% are female, 43.4% are male, average age 50.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Premier Inn, CHECK24, TUI Cruises, Travelzoo, Google Flights.
The average Phoenix Reisen fan in Germany is 50.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Premier Inn, CHECK24, TUI Cruises, with strongest over-indexing on Premier Inn (25.97× the country average). Demographically, the Phoenix Reisen audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Phoenix Reisen fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 50.6 |
| Estimated audience size | 1,233,046 |
Audience persona
The typical Phoenix Reisen fan in Germany is more female, around 50.6 years old, with strong Travelling tendencies and a notable affinity for Premier Inn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 408,333 | 1.51× |
| Niedersachsen | 142,650 | 1.19× |
| Bayern | 122,704 | 0.62× |
| Baden-Württemberg | 102,302 | 0.61× |
| Rheinland-Pfalz | 78,162 | 1.27× |
| Hessen | 77,579 | 0.83× |
| Brandenburg | 53,373 | 1.4× |
| Thüringen | 42,999 | 1.37× |
| Berlin | 41,016 | 0.74× |
| Schleswig-Holstein | 40,193 | 0.91× |
| Sachsen-Anhalt | 37,949 | 1.19× |
| Sachsen | 34,902 | 0.58× |
| Mecklenburg-Vorpommern | 22,518 | 0.96× |
| Hamburg | 20,685 | 0.74× |
| Bremen | 18,484 | 1.75× |
| Saarland | 5,223 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Premier Inn | 25.97× | Travel & Leisure |
| CHECK24 | 4.81× | Business & Career |
| TUI Cruises | 10.94× | Travel & Leisure |
| Travelzoo | 19.34× | Travel & Leisure |
| Google Flights | 5.5× | Travel & Leisure |
| AIDA Cruises | 9.49× | Travel & Leisure |
| Tom Jones (singer) | 15.55× | Music & Radio |
| Tyrol (state) | 4.29× | Travel & Leisure |
| Eurowings | 3.76× | Travel & Leisure |
| Lieferando.de | 3.07× | Food & Beverages |
| Motel One | 12.27× | Travel & Leisure |
| Blended (film) | 14.49× | Movies & TV |
| Ryanair | 3.22× | Travel & Leisure |
| Hurtigruten | 11.33× | Travel & Leisure |
| B&B Hotels | 9.19× | Travel & Leisure |
| Kaufland | 2.39× | Shopping |
| Bild | 2.06× | News |
| HolidayCheck | 4.08× | Travel & Leisure |
| Hapag-Lloyd | 12.99× | Travel & Leisure |
| REWE | 2.23× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.31 |
| Quality Awareness | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.65 |
| Convenience Orientation | PREMIUM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 3.0% |
| Switzerland | 2.0% |
See Phoenix Reisen audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Phoenix Reisen have in Germany?
Phoenix Reisen has an estimated audience of 1,233,046 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Phoenix Reisen fans?
56.6% of Phoenix Reisen fans are female, 43.4% are male, with an average age of 50.6 years.
Which brands do Phoenix Reisen fans like most?
Phoenix Reisen fans show strongest brand affinity for Premier Inn (25.97×), CHECK24 (4.81×), and TUI Cruises (10.94×) over the country average.
Where do Phoenix Reisen fans live in Germany?
Phoenix Reisen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 408,333), Niedersachsen (reach 142,650), and Bayern (reach 122,704). These three regions account for the largest share of the active audience.
What other brands do Phoenix Reisen fans also like?
Beyond Phoenix Reisen itself, the audience over-indexes on CHECK24 (4.81×), TUI Cruises (10.94×), Travelzoo (19.34×), and Google Flights (5.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phoenix Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.