Rascasse Audience Intelligence

Phoenix Reisen Target Market in Germany

A data profile of the people who buy, follow and care about Phoenix Reisen in Germany — modelled from more than twelve digital signal sources. Phoenix Reisen has an estimated audience of 1,279,247 people in Germany.

#665among Brand in Germany#418in Travel & Leisure

The average Phoenix Reisen fan in Germany is 50.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include CHECK24, TUI Cruises, Travelzoo, with strongest over-indexing on CHECK24 (4.81× the country average).

Demographically, the Phoenix Reisen audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phoenix Reisen fan in Germany is more female, around 50.6 years old, with strong Travelling tendencies and a notable affinity for CHECK24.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix Reisen profile in Germany.

Audience size
1.3M
in Germany
Gender
56.6%♀
43.4% male
Age
50.6
average years
Country rank
#5186
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phoenix Reisen

56.6% are female, 43.4% are male, average age 50.6.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Phoenix Reisen audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age50.6
Estimated audience size1,279,247
Fig. 03

Age distribution

Ø 50.6
average years
Age distribution of the Phoenix Reisen audience in Germany
Age bracketShare%
16-194%
20-297%
30-3913%
40-4923%
50+53%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Phoenix Reisen audience comes from Germany.

Worldwide audience distribution share by country for Phoenix Reisen
CountryShare
Germany89.2%
Austria2.9%
Switzerland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix Reisen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phoenix Reisen customers by region in Germany
#RegionReachAffinity×
01Bremen~20K1.70×
02Nordrhein-Westfalen~400K1.46×
03Thüringen~40K1.37×
04Brandenburg~50K1.33×
05Rheinland-Pfalz~80K1.27×
06Sachsen-Anhalt~40K1.20×
07Niedersachsen~100K1.16×
08Mecklenburg-Vorpommern~20K0.97×
09Schleswig-Holstein~40K0.90×
10Hessen~80K0.82×
11Sachsen~40K0.74×
12Hamburg~20K0.72×
13Berlin~40K0.69×
14Baden-Württemberg~100K0.62×
15Bayern~100K0.61×
16Saarland~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Phoenix Reisen, Germany
0.60×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix Reisen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix Reisen audience
#·InterestCategoryAffinity×
01Premier InnTravel & Leisure25.97×
02TravelzooTravel & Leisure19.34×
03Tom Jones (singer)Music & Radio15.55×
04Blended (film)Movies & TV14.49×
05Hapag-LloydTravel & Leisure12.99×
06Motel OneTravel & Leisure12.27×
07HurtigrutenTravel & Leisure11.33×
08TUI CruisesTravel & Leisure10.94×
09AIDA CruisesTravel & Leisure9.49×
10B&B HotelsTravel & Leisure9.19×
11Google FlightsTravel & Leisure5.50×
12CHECK24Business & Career4.81×
13Tyrol (state)Travel & Leisure4.29×
14HolidayCheckTravel & Leisure4.08×
15EurowingsTravel & Leisure3.76×
16RyanairTravel & Leisure3.22×
17Lieferando.deFood & Beverages3.07×
18KauflandShopping2.39×
19REWEShopping2.23×
20BildNews2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix Reisen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix Reisen audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.80×
Quality AwarenessPREMIUM2.00×
SpiritualityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix Reisen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Early Adopter MentalityPOWER0.93×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phoenix Reisen's target market in Germany?

Phoenix Reisen's target market in Germany covers an estimated 1,279,247 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Phoenix Reisen customers?

56.6% of the Phoenix Reisen audience are female, 43.4% are male, with an average age of 50.6 years.

03

Which brands do Phoenix Reisen fans like most?

Phoenix Reisen fans show strongest brand affinity for CHECK24 (4.81×), TUI Cruises (10.94×), and Travelzoo (19.34×) over the country average.

04

Where do Phoenix Reisen fans live in Germany?

Phoenix Reisen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix Reisen fans also like?

Beyond Phoenix Reisen itself, the audience over-indexes on TUI Cruises (10.94×), Travelzoo (19.34×), Premier Inn (25.97×), and Google Flights (5.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Phoenix Reisen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phoenix Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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