Hurtigruten Audience in Germany
Hurtigruten has an estimated audience of 947,160 people in Germany. 48.6% are female, 51.4% are male, average age 51.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ferry, Germany, Google Maps, Phoenix Reisen, Cruises.
The average Hurtigruten fan in Germany is 51.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ferry, Germany, Google Maps, with strongest over-indexing on Ferry (20.6× the country average). Demographically, the Hurtigruten audience skews balanced with an average age of 51.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Hurtigruten fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 51.4 |
| Estimated audience size | 947,160 |
Audience persona
The typical Hurtigruten fan in Germany is balanced, around 51.4 years old, with strong Community Orientation tendencies and a notable affinity for Ferry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,129 | 0.96× |
| Bayern | 154,156 | 1.01× |
| Baden-Württemberg | 142,337 | 1.1× |
| Niedersachsen | 102,930 | 1.12× |
| Hessen | 69,346 | 0.96× |
| Rheinland-Pfalz | 47,427 | 1× |
| Sachsen | 46,593 | 1× |
| Schleswig-Holstein | 45,954 | 1.35× |
| Berlin | 36,578 | 0.86× |
| Brandenburg | 29,706 | 1.01× |
| Thüringen | 24,439 | 1.01× |
| Hamburg | 23,096 | 1.08× |
| Sachsen-Anhalt | 20,971 | 0.85× |
| Mecklenburg-Vorpommern | 18,203 | 1.01× |
| Saarland | 10,027 | 0.86× |
| Bremen | 6,498 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ferry | 20.6× | Travel & Leisure |
| Germany | 1.92× | Travel & Leisure |
| Google Maps | 2.96× | Internet & Social Media |
| Phoenix Reisen | 9.87× | Travel & Leisure |
| Cruises | 4.47× | Travel & Leisure |
| TUI Cruises | 6.7× | Travel & Leisure |
| Consumer electronics | 1.54× | Technology & Electronics |
| Wetter.com | 2.24× | Home & Garden |
| Tagesschau | 1.62× | Movies & TV |
| Gala | 1.99× | News |
| Roland Kaiser | 2.85× | Music & Radio |
| Visit Norway | 11.38× | Travel & Leisure |
| Florian Silbereisen | 2.79× | Music & Radio |
| Commerzbank | 1.9× | Business & Career |
| MSC Cruises | 6.28× | Travel & Leisure |
| Obi (store) | 1.56× | Shopping |
| Spiegel Online | 1.54× | News |
| Technology | 1.56× | Technology & Electronics |
| Celebrity Cruises | 7.97× | Travel & Leisure |
| Thomas Gottschalk | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.47 |
| Pet Ownership | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.42 |
| Travelling | THRILL | 1.37 |
| Sports Activity | POWER | 1.37 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.8% |
| Norway | 15.4% |
| United Kingdom | 9.8% |
See Hurtigruten audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hurtigruten have in Germany?
Hurtigruten has an estimated audience of 947,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hurtigruten fans?
48.6% of Hurtigruten fans are female, 51.4% are male, with an average age of 51.4 years.
Which brands do Hurtigruten fans like most?
Hurtigruten fans show strongest brand affinity for Ferry (20.6×), Germany (1.92×), and Google Maps (2.96×) over the country average.
Where do Hurtigruten fans live in Germany?
Hurtigruten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,129), Bayern (reach 154,156), and Baden-Württemberg (reach 142,337). These three regions account for the largest share of the active audience.
What other brands do Hurtigruten fans also like?
Beyond Hurtigruten itself, the audience over-indexes on Germany (1.92×), Google Maps (2.96×), Phoenix Reisen (9.87×), and Cruises (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hurtigruten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.