Rascasse Audience Intelligence

Hurtigruten Target Market in Germany

A data profile of the people who buy, follow and care about Hurtigruten in Germany — modelled from more than twelve digital signal sources. Hurtigruten has an estimated audience of 968,083 people in Germany.

#878among Brand in Germany#534in Travel & Leisure

The average Hurtigruten fan in Germany is 51.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ferry, Germany, Phoenix Reisen, with strongest over-indexing on Ferry (20.6× the country average).

Demographically, the Hurtigruten audience skews balanced with an average age of 51.4, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hurtigruten fan in Germany is balanced, around 51.4 years old, with strong Pet Ownership tendencies and a notable affinity for Ferry.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hurtigruten profile in Germany.

Audience size
968K
in Germany
Gender
48.6%♀
51.4% male
Age
51.4
average years
Country rank
#6727
Brand in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hurtigruten

48.6% are female, 51.4% are male, average age 51.4.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Hurtigruten audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age51.4
Estimated audience size968,083
Fig. 03

Age distribution

Ø 51.4
average years
Age distribution of the Hurtigruten audience in Germany
Age bracketShare%
16-191%
20-293%
30-3915%
40-4932%
50+49%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Hurtigruten audience comes from Germany.

Worldwide audience distribution share by country for Hurtigruten
CountryShare
Germany30.0%
Norway15.5%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hurtigruten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hurtigruten customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.39×
02Niedersachsen~100K1.09×
03Baden-Württemberg~100K1.07×
04Hamburg~20K1.07×
05Thüringen~30K1.05×
06Mecklenburg-Vorpommern~20K1.05×
07Brandenburg~30K1.04×
08Sachsen~50K1.01×
09Rheinland-Pfalz~50K0.99×
10Bayern~100K0.96×
11Nordrhein-Westfalen~200K0.95×
12Hessen~70K0.92×
13Saarland~10K0.89×
14Sachsen-Anhalt~20K0.88×
15Bremen~7K0.85×
16Berlin~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Hurtigruten, Germany
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hurtigruten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hurtigruten audience
#·InterestCategoryAffinity×
01FerryTravel & Leisure20.60×
02Visit NorwayTravel & Leisure11.38×
03Phoenix ReisenTravel & Leisure9.87×
04Celebrity CruisesTravel & Leisure7.97×
05TUI CruisesTravel & Leisure6.70×
06MSC CruisesTravel & Leisure6.28×
07CruisesTravel & Leisure4.47×
08Udo LindenbergMusic & Radio2.99×
09Google MapsInternet & Social Media2.96×
10Roland KaiserMusic & Radio2.85×
11Florian SilbereisenMusic & Radio2.79×
12Bares für RaresMovies & TV2.58×
13Thomas GottschalkMovies & TV2.36×
14RVsCars & Mobility1.97×
15GermanyTravel & Leisure1.92×
16CommerzbankBusiness & Career1.90×
17TagesschauMovies & TV1.62×
18Obi (store)Shopping1.56×
19TechnologyTechnology & Electronics1.56×
20Consumer electronicsTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hurtigruten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hurtigruten audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.18×
TravellingTHRILL1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hurtigruten audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.50×
ExtroversionTHRILL0.63×
Career OrientationPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hurtigruten's target market in Germany?

Hurtigruten's target market in Germany covers an estimated 968,083 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hurtigruten customers?

48.6% of the Hurtigruten audience are female, 51.4% are male, with an average age of 51.4 years.

03

Which brands do Hurtigruten fans like most?

Hurtigruten fans show strongest brand affinity for Ferry (20.6×), Germany (1.92×), and Phoenix Reisen (9.87×) over the country average.

04

Where do Hurtigruten fans live in Germany?

Hurtigruten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hurtigruten fans also like?

Beyond Hurtigruten itself, the audience over-indexes on Germany (1.92×), Phoenix Reisen (9.87×), Google Maps (2.96×), and Cruises (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Hurtigruten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hurtigruten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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