Ferry Audience in Germany
Ferry has an estimated audience of 670,742 people in Germany. 47.1% are female, 52.9% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Stena Line, Hurtigruten, AG Ems, Blauer USA, Trussardi.
The average Ferry fan in Germany is 47.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Stena Line, Hurtigruten, AG Ems, with strongest over-indexing on Stena Line (41.15× the country average). Demographically, the Ferry audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ferry fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 47.7 |
| Estimated audience size | 670,742 |
Audience persona
The typical Ferry fan in Germany is balanced, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Stena Line.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,845 | 0.8× |
| Niedersachsen | 75,668 | 1.16× |
| Bayern | 74,730 | 0.69× |
| Baden-Württemberg | 70,923 | 0.77× |
| Schleswig-Holstein | 42,673 | 1.77× |
| Hessen | 37,115 | 0.73× |
| Rheinland-Pfalz | 22,990 | 0.68× |
| Berlin | 22,548 | 0.75× |
| Sachsen | 22,531 | 0.68× |
| Hamburg | 20,839 | 1.37× |
| Mecklenburg-Vorpommern | 16,590 | 1.3× |
| Brandenburg | 15,602 | 0.75× |
| Bremen | 15,516 | 2.7× |
| Sachsen-Anhalt | 10,867 | 0.63× |
| Thüringen | 10,450 | 0.61× |
| Saarland | 4,831 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stena Line | 41.15× | Cars & Mobility |
| Hurtigruten | 24.1× | Travel & Leisure |
| AG Ems | 31.42× | Cars & Mobility |
| Blauer USA | 77.93× | Fashion & Accessoires |
| Trussardi | 71.4× | Fashion & Accessoires |
| Iceland | 8.58× | Travel & Leisure |
| P&O Ferries | 62.27× | Travel & Leisure |
| Northern Europe | 11.16× | Politics & Society |
| Greenland | 16.24× | Travel & Leisure |
| Borussia Dortmund | 1.91× | Sports |
| Ryanair | 3.24× | Travel & Leisure |
| Eurowings | 3.64× | Travel & Leisure |
| Ubuntu (operating system) | 17.23× | Technology & Electronics |
| Adler-Schiffe | 31.42× | Cars & Mobility |
| Western Europe | 6.53× | Travel & Leisure |
| FlixBus | 4.16× | Cars & Mobility |
| Beaches | 3.4× | Travel & Leisure |
| Deutsche Bahn | 2.6× | Cars & Mobility |
| Netto Marken-Discount | 2.51× | Shopping |
| Céline | 10.89× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Pet Ownership | JOY | 1.34 |
| Need for Security | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| United Kingdom | 10.0% |
| Italy | 5.9% |
See Ferry audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ferry have in Germany?
Ferry has an estimated audience of 670,742 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ferry fans?
47.1% of Ferry fans are female, 52.9% are male, with an average age of 47.7 years.
Which brands do Ferry fans like most?
Ferry fans show strongest brand affinity for Stena Line (41.15×), Hurtigruten (24.1×), and AG Ems (31.42×) over the country average.
Where do Ferry fans live in Germany?
Ferry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,845), Niedersachsen (reach 75,668), and Bayern (reach 74,730). These three regions account for the largest share of the active audience.
What other brands do Ferry fans also like?
Beyond Ferry itself, the audience over-indexes on Hurtigruten (24.1×), AG Ems (31.42×), Blauer USA (77.93×), and Trussardi (71.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ferry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.