Rascasse Audience Intelligence

AG Ems Target Market in Germany

A data profile of the people who buy, follow and care about AG Ems in Germany — modelled from more than twelve digital signal sources. AG Ems has an estimated audience of 498,368 people in Germany.

#2among Ferry line in Germany#1534among Brand in Germany#548in Cars & Mobility

The average AG Ems fan in Germany is 45.1 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg.

Top brand affinities include Ferry, Crystal Cruises, Connie Britton, with strongest over-indexing on Ferry (31.42× the country average).

Demographically, the AG Ems audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AG Ems fan in Germany is balanced, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Ferry.

Category: Cars & Mobility · Type: Brand · Subtype: Ferry line

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AG Ems profile in Germany.

Audience size
498K
in Germany
Gender
51.4%♀
48.6% male
Age
45.1
average years
Country rank
#11783
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AG Ems

51.4% are female, 48.6% are male, average age 45.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for AG Ems audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age45.1
Estimated audience size498,368
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the AG Ems audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3920%
40-4931%
50+30%
Fig. 04

Worldwide distribution

96.8%

of the worldwide AG Ems audience comes from Germany.

Worldwide audience distribution share by country for AG Ems
CountryShare
Germany96.8%
Netherlands1.4%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AG Ems audience in Germany is strongest.

Fig. 05

Top regions by affinity

AG Ems customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~300K6.89×
02Hamburg~30K2.58×
03Nordrhein-Westfalen~200K1.83×
04Bremen~6K1.38×
05Saarland~4K0.69×
06Sachsen-Anhalt~9K0.68×
07Thüringen~9K0.68×
08Mecklenburg-Vorpommern~6K0.67×
09Brandenburg~9K0.58×
10Schleswig-Holstein~10K0.57×
11Rheinland-Pfalz~10K0.56×
12Hessen~20K0.49×
13Sachsen~10K0.49×
14Berlin~9K0.42×
15Baden-Württemberg~20K0.32×
16Bayern~20K0.29×
Fig. 06

Affinity by region

Affinity by region — AG Ems, Germany
0.29×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AG Ems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AG Ems audience
#·InterestCategoryAffinity×
01Connie BrittonMovies & TV31.54×
02FerryTravel & Leisure31.42×
03Crystal CruisesTravel & Leisure25.71×
04Stena LineCars & Mobility13.57×
05Royal Caribbean Cruises Ltd.Travel & Leisure8.98×
06Mikaela ShiffrinSports8.91×
07HurtigrutenTravel & Leisure8.21×
08Heath LedgerMovies & TV7.21×
09NordseeFood & Beverages4.75×
10HugendubelShopping4.14×
11TUITravel & Leisure3.48×
12In aller FreundschaftMovies & TV3.13×
13Garden centreHome & Garden2.76×
14Roland KaiserMusic & Radio2.71×
15NatureHome & Garden2.45×
16VacationsTravel & Leisure2.27×
17Müller (company)Food & Beverages2.10×
18FamilyKids & Family2.01×
19TagesschauMovies & TV2.00×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AG Ems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AG Ems audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Quality AwarenessPREMIUM1.48×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AG Ems audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AG Ems's target market in Germany?

AG Ems's target market in Germany covers an estimated 498,368 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of AG Ems customers?

51.4% of the AG Ems audience are female, 48.6% are male, with an average age of 45.1 years.

03

Which brands do AG Ems fans like most?

AG Ems fans show strongest brand affinity for Ferry (31.42×), Crystal Cruises (25.71×), and Connie Britton (31.54×) over the country average.

04

Where do AG Ems fans live in Germany?

AG Ems fans in Germany are most concentrated in Niedersachsen (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Hamburg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AG Ems fans also like?

Beyond AG Ems itself, the audience over-indexes on Crystal Cruises (25.71×), Connie Britton (31.54×), Hugendubel (4.14×), and Nature (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ferry line audiences in Germany

See AG Ems audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AG Ems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →