AG Ems Audience in Germany
AG Ems has an estimated audience of 476,166 people in Germany. 55.1% are female, 44.9% are male, average age 43.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Chalkidiki, Goes, My Mad Fat Diary, Israel, Stradivarius.
The average AG Ems fan in Germany is 43.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Chalkidiki, Goes, My Mad Fat Diary, with strongest over-indexing on Chalkidiki (8.91× the country average). Demographically, the AG Ems audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Ferry line
Demographics of AG Ems fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.8 |
| Estimated audience size | 476,166 |
Audience persona
The typical AG Ems fan in Germany is more female, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 311,180 | 6.73× |
| Nordrhein-Westfalen | 196,777 | 1.89× |
| Hamburg | 27,892 | 2.59× |
| Hessen | 18,263 | 0.5× |
| Baden-Württemberg | 14,144 | 0.22× |
| Bayern | 11,926 | 0.16× |
| Rheinland-Pfalz | 11,041 | 0.46× |
| Schleswig-Holstein | 8,781 | 0.51× |
| Bremen | 6,565 | 1.61× |
| Berlin | 5,847 | 0.27× |
| Sachsen | 3,110 | 0.13× |
| Saarland | 2,207 | 0.38× |
| Brandenburg | 2,197 | 0.15× |
| Sachsen-Anhalt | 1,700 | 0.14× |
| Thüringen | 1,406 | 0.12× |
| Mecklenburg-Vorpommern | 1,246 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 8.91× | Travel & Leisure |
| Goes | 1.64× | Travel & Leisure |
| My Mad Fat Diary | 31.44× | Movies & TV |
| Israel | 2.16× | Travel & Leisure |
| Stradivarius | 1.66× | Shopping |
| Esra Erol | 5.05× | Movies & TV |
| Elina Svitolina | 5.41× | Sports |
| Jack White | 1.57× | Movies & TV |
| Snow White (Fables) | 1.79× | Literature |
| Video izle | 2.58× | |
| KLIX (AM) | 1.88× | Music & Radio |
| Natural rubber | 1.64× | Cars & Mobility |
| Loincloth | 2.01× | Fashion & Accessoires |
| Home Delivery | 1.66× | Food & Beverages |
| Coworking | 2.06× | Business & Career |
| New Era (Namibia) | 2.17× | News |
| Square foot gardening | 6.23× | Home & Garden |
| Werder (Havel) | 3.52× | Travel & Leisure |
| The Hollies (Official) | 3.26× | Music & Radio |
| Zamalek SC | 2.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Travelling | THRILL | 1.23 |
| Community Orientation | OPEN | 1.22 |
| Sports Activity | POWER | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Netherlands | 1.1% |
| Switzerland | 0.4% |
See AG Ems audiences in other countries
More Ferry line audiences in Germany
- Color Line (ferry operator) (611,583)
- TT-Line (382,492)
- Stena Line (343,059)
- Adler-Schiffe (120,637)
- Irish Ferries (88,530)
Frequently asked questions
How many fans does AG Ems have in Germany?
AG Ems has an estimated audience of 476,166 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of AG Ems fans?
55.1% of AG Ems fans are female, 44.9% are male, with an average age of 43.8 years.
Which brands do AG Ems fans like most?
AG Ems fans show strongest brand affinity for Chalkidiki (8.91×), Goes (1.64×), and My Mad Fat Diary (31.44×) over the country average.
Where do AG Ems fans live in Germany?
AG Ems fans in Germany are most concentrated in Niedersachsen (reach 311,180), Nordrhein-Westfalen (reach 196,777), and Hamburg (reach 27,892). These three regions account for the largest share of the active audience.
What other brands do AG Ems fans also like?
Beyond AG Ems itself, the audience over-indexes on Goes (1.64×), My Mad Fat Diary (31.44×), Israel (2.16×), and Stradivarius (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AG Ems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.