Color Line (ferry operator) Audience in Germany

Color Line (ferry operator) logo

Color Line (ferry operator) has an estimated audience of 611,583 people in Germany. 54.9% are female, 45.1% are male, average age 44.3. Top regions: Schleswig-Holstein, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Holstein Kiel, Borussia Dortmund, TUI Cruises, SG Flensburg-Handewitt, Obi (store).

The average Color Line (ferry operator) fan in Germany is 44.3 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Holstein Kiel, Borussia Dortmund, TUI Cruises, with strongest over-indexing on Holstein Kiel (12.29× the country average). Demographically, the Color Line (ferry operator) audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Ferry line

Demographics of Color Line (ferry operator) fans

Demographic split for Color Line (ferry operator) audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age44.3
Estimated audience size611,583

Audience persona

The typical Color Line (ferry operator) fan in Germany is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Holstein Kiel.

Top regions in Germany

Top regions ranked by reach for Color Line (ferry operator) in Germany
RegionReachAffinity
Schleswig-Holstein101,6284.63×
Niedersachsen99,7471.68×
Nordrhein-Westfalen74,0850.55×
Hamburg24,7091.79×
Bayern23,9700.24×
Baden-Württemberg20,1440.24×
Hessen19,8550.43×
Brandenburg18,5690.98×
Mecklenburg-Vorpommern16,5991.42×
Sachsen14,9280.5×
Berlin13,8930.51×
Sachsen-Anhalt13,1170.83×
Thüringen9,8930.63×
Rheinland-Pfalz8,2870.27×
Bremen6,0591.16×
Saarland1,0690.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Color Line (ferry operator) audience
BrandAffinityCategory
Holstein Kiel12.29×Sports
Borussia Dortmund1.6×Sports
TUI Cruises6.92×Travel & Leisure
SG Flensburg-Handewitt11.52×Sports
Obi (store)1.97×Shopping
Satire3.84×Literature
Tagesschau1.67×Movies & TV
Royal Caribbean Cruises Ltd.10.23×Travel & Leisure
F.C. Hansa Rostock3.57×Sports
1. FC Heidenheim5.46×Sports
Hamburger SV2.76×Sports
Wetter.com2.01×Home & Garden
Secret Escapes4.58×Travel & Leisure
FC Bayern Munich1.53×Sports
2. Bundesliga2.07×Sports
Eintracht Frankfurt2.02×Sports
German television comedy4.45×Movies & TV
Western Union3.14×Business & Career
SV Werder Bremen1.82×Sports
Tchibo2.32×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Color Line (ferry operator) audience
TraitClusterScore
TravellingTHRILL1.34
PatriotismCONSERVATISM1.22
Pet OwnershipJOY1.19
Family OrientationCONSERVATISM1.17
Quality AwarenessPREMIUM1.16
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Color Line (ferry operator)
CountryShare
Norway50.2%
Germany26.0%
Denmark7.1%

See Color Line (ferry operator) audiences in other countries

More Ferry line audiences in Germany

Frequently asked questions

How many fans does Color Line (ferry operator) have in Germany?

Color Line (ferry operator) has an estimated audience of 611,583 people in Germany, concentrated in Schleswig-Holstein and Niedersachsen.

What is the gender split and age of Color Line (ferry operator) fans?

54.9% of Color Line (ferry operator) fans are female, 45.1% are male, with an average age of 44.3 years.

Which brands do Color Line (ferry operator) fans like most?

Color Line (ferry operator) fans show strongest brand affinity for Holstein Kiel (12.29×), Borussia Dortmund (1.6×), and TUI Cruises (6.92×) over the country average.

Where do Color Line (ferry operator) fans live in Germany?

Color Line (ferry operator) fans in Germany are most concentrated in Schleswig-Holstein (reach 101,628), Niedersachsen (reach 99,747), and Nordrhein-Westfalen (reach 74,085). These three regions account for the largest share of the active audience.

What other brands do Color Line (ferry operator) fans also like?

Beyond Color Line (ferry operator) itself, the audience over-indexes on Borussia Dortmund (1.6×), TUI Cruises (6.92×), SG Flensburg-Handewitt (11.52×), and Obi (store) (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Color Line (ferry operator). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.