MSC Cruises Audience in Germany
MSC Cruises has an estimated audience of 1,283,285 people in Germany. 58.8% are female, 41.2% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TUI Cruises, Royal Caribbean Cruises Ltd., Celebrity Cruises, Princess Cruises, Ryanair.
The average MSC Cruises fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TUI Cruises, Royal Caribbean Cruises Ltd., Celebrity Cruises, with strongest over-indexing on TUI Cruises (43.99× the country average). Demographically, the MSC Cruises audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of MSC Cruises fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.7 |
| Estimated audience size | 1,283,285 |
Audience persona
The typical MSC Cruises fan in Germany is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for TUI Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 312,275 | 1.11× |
| Bayern | 219,577 | 1.06× |
| Baden-Württemberg | 175,005 | 1× |
| Niedersachsen | 130,393 | 1.05× |
| Hessen | 102,773 | 1.05× |
| Rheinland-Pfalz | 80,254 | 1.25× |
| Sachsen | 56,577 | 0.9× |
| Schleswig-Holstein | 52,064 | 1.13× |
| Berlin | 49,372 | 0.86× |
| Hamburg | 32,352 | 1.12× |
| Sachsen-Anhalt | 31,313 | 0.94× |
| Brandenburg | 29,022 | 0.73× |
| Mecklenburg-Vorpommern | 27,747 | 1.13× |
| Thüringen | 25,471 | 0.78× |
| Saarland | 15,094 | 0.96× |
| Bremen | 10,246 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI Cruises | 43.99× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 71.51× | Travel & Leisure |
| Celebrity Cruises | 50.3× | Travel & Leisure |
| Princess Cruises | 52.6× | Travel & Leisure |
| Ryanair | 6.43× | Travel & Leisure |
| AIDA Cruises | 14.83× | Travel & Leisure |
| Norwegian Cruise Line | 27.67× | Travel & Leisure |
| Oceania Cruises | 38.51× | Travel & Leisure |
| Crystal Cruises | 23.87× | Travel & Leisure |
| Viking Cruises | 29.42× | Travel & Leisure |
| Silversea Cruises | 26.38× | Travel & Leisure |
| Florian Silbereisen | 4.39× | Music & Radio |
| Azamara Club Cruises | 30.03× | Travel & Leisure |
| Borussia Dortmund | 1.74× | Sports |
| Holland America Line | 22.86× | Travel & Leisure |
| TUI | 3.59× | Travel & Leisure |
| Airbnb | 2.54× | Travel & Leisure |
| Phoenix Reisen | 8.63× | Travel & Leisure |
| Hammock | 20× | Home & Garden |
| Helene Fischer | 2.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.88 |
| Travelling | THRILL | 1.79 |
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| United Kingdom | 10.8% |
| Italy | 9.9% |
See MSC Cruises audiences in other countries
More Cruises audiences in Germany
- TUI Cruises (1,813,818)
- AIDA Cruises (1,737,200)
- Royal Caribbean Cruises Ltd. (615,610)
- Disney Cruise Line (545,034)
- Princess Cruises (538,360)
Frequently asked questions
How many fans does MSC Cruises have in Germany?
MSC Cruises has an estimated audience of 1,283,285 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MSC Cruises fans?
58.8% of MSC Cruises fans are female, 41.2% are male, with an average age of 46.7 years.
Which brands do MSC Cruises fans like most?
MSC Cruises fans show strongest brand affinity for TUI Cruises (43.99×), Royal Caribbean Cruises Ltd. (71.51×), and Celebrity Cruises (50.3×) over the country average.
Where do MSC Cruises fans live in Germany?
MSC Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 312,275), Bayern (reach 219,577), and Baden-Württemberg (reach 175,005). These three regions account for the largest share of the active audience.
What other brands do MSC Cruises fans also like?
Beyond MSC Cruises itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (71.51×), Celebrity Cruises (50.3×), Princess Cruises (52.6×), and Ryanair (6.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MSC Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.