Rascasse Audience Intelligence

Mikaela Shiffrin Audience in Germany

A data profile of the people who buy, follow and care about Mikaela Shiffrin in Germany — modelled from more than twelve digital signal sources. Mikaela Shiffrin has an estimated audience of 1,188,044 people in Germany.

#4among Ski / snowboard in Germany#709among Person in Germany#456in Sports

The average Mikaela Shiffrin fan in Germany is 36.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Google News, Lindsey Vonn, Bode Miller, with strongest over-indexing on Google News (356.3× the country average).

Demographically, the Mikaela Shiffrin audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mikaela Shiffrin fan in Germany is balanced, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Category: Sports · Type: Person · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mikaela Shiffrin profile in Germany.

Audience size
1.2M
in Germany
Gender
52.4%♀
47.6% male
Age
36.2
average years
Country rank
#5564
Person in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mikaela Shiffrin fans

52.4% are female, 47.6% are male, average age 36.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Mikaela Shiffrin audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age36.2
Estimated audience size1,188,044
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Mikaela Shiffrin audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3925%
40-4919%
50+10%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Mikaela Shiffrin audience comes from Germany.

Worldwide audience distribution share by country for Mikaela Shiffrin
CountryShare
United States37.3%
Germany18.6%
Austria10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mikaela Shiffrin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mikaela Shiffrin fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K2.20×
02Baden-Württemberg~200K1.45×
03Sachsen~80K1.32×
04Thüringen~30K1.14×
05Hessen~90K0.99×
06Rheinland-Pfalz~60K0.95×
07Saarland~10K0.94×
08Niedersachsen~100K0.87×
09Sachsen-Anhalt~30K0.87×
10Nordrhein-Westfalen~200K0.84×
11Mecklenburg-Vorpommern~20K0.79×
12Brandenburg~30K0.78×
13Berlin~40K0.77×
14Schleswig-Holstein~30K0.76×
15Bremen~8K0.74×
16Hamburg~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Mikaela Shiffrin, Germany
0.72×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mikaela Shiffrin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mikaela Shiffrin audience
#·InterestCategoryAffinity×
01Bode MillerSports403.40×
02Google NewsNews356.30×
03Big Sky ResortTravel & Leisure289.80×
04Cable skiingSports224.18×
05ixigoTravel & Leisure205.81×
06Carrier CorporationBusiness & Career187.81×
07FreshdeskTechnology & Electronics165.50×
08Lindsey VonnSports91.96×
09De CeccoFood & Beverages81.11×
10FIS Alpine Ski World CupSports71.47×
11Santiago de CompostelaTravel & Leisure70.14×
12Marcel HirscherSports69.11×
13Estate planningKids & Family53.13×
14ThyssenKruppBusiness & Career36.74×
15TKMSBusiness & Career36.74×
16Deutscher SkiverbandSports24.59×
17Hebrew languagePolitics & Society20.00×
18UpcyclingHome & Garden20.00×
19PancakeFood & Beverages20.00×
20Low-carbohydrate dietFood & Beverages12.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mikaela Shiffrin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mikaela Shiffrin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
DIY MentalityTHRILL1.55×
Sports ActivityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mikaela Shiffrin audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.98×
MindfulnessBALANCE0.99×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mikaela Shiffrin have in Germany?

Mikaela Shiffrin has an estimated audience of 1,188,044 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Mikaela Shiffrin fans?

52.4% of Mikaela Shiffrin fans are female, 47.6% are male, with an average age of 36.2 years.

03

Which brands do Mikaela Shiffrin fans like most?

Mikaela Shiffrin fans show strongest brand affinity for Google News (356.3×), Lindsey Vonn (91.96×), and Bode Miller (403.4×) over the country average.

04

Where do Mikaela Shiffrin fans live in Germany?

Mikaela Shiffrin fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mikaela Shiffrin fans also like?

Beyond Mikaela Shiffrin itself, the audience over-indexes on Lindsey Vonn (91.96×), Bode Miller (403.4×), FIS Alpine Ski World Cup (71.47×), and Cable skiing (224.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See Mikaela Shiffrin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mikaela Shiffrin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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