Mikaela Shiffrin Audience in Germany
Mikaela Shiffrin has an estimated audience of 1,186,156 people in Germany. 52.4% are female, 47.6% are male, average age 36.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Google News, Lindsey Vonn, Bode Miller, FIS Alpine Ski World Cup, Carrier Corporation.
The average Mikaela Shiffrin fan in Germany is 36.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Google News, Lindsey Vonn, Bode Miller, with strongest over-indexing on Google News (356.3× the country average). Demographically, the Mikaela Shiffrin audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ski / snowboard
Demographics of Mikaela Shiffrin fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.2 |
| Estimated audience size | 1,186,156 |
Audience persona
The typical Mikaela Shiffrin fan in Germany is balanced, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 478,017 | 2.51× |
| Baden-Württemberg | 249,787 | 1.54× |
| Nordrhein-Westfalen | 215,106 | 0.83× |
| Niedersachsen | 106,455 | 0.92× |
| Hessen | 94,069 | 1.04× |
| Sachsen | 72,918 | 1.25× |
| Rheinland-Pfalz | 55,295 | 0.93× |
| Berlin | 41,234 | 0.78× |
| Thüringen | 31,294 | 1.04× |
| Schleswig-Holstein | 30,745 | 0.72× |
| Brandenburg | 24,866 | 0.68× |
| Sachsen-Anhalt | 22,581 | 0.73× |
| Hamburg | 19,610 | 0.73× |
| Mecklenburg-Vorpommern | 15,280 | 0.67× |
| Saarland | 12,876 | 0.88× |
| Bremen | 7,471 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 356.3× | News |
| Lindsey Vonn | 91.96× | Sports |
| Bode Miller | 403.4× | Sports |
| FIS Alpine Ski World Cup | 71.47× | Sports |
| Carrier Corporation | 187.81× | Business & Career |
| Cable skiing | 224.18× | Sports |
| ThyssenKrupp | 36.74× | Business & Career |
| Freshdesk | 165.5× | Technology & Electronics |
| ixigo | 205.81× | Travel & Leisure |
| De Cecco | 81.11× | Food & Beverages |
| Low-carbohydrate diet | 12.65× | Food & Beverages |
| Santiago de Compostela | 70.14× | Travel & Leisure |
| Marcel Hirscher | 69.11× | Sports |
| Hebrew language | 20× | Politics & Society |
| Corona (band) | 20× | Music & Radio |
| Estate planning | 53.13× | Kids & Family |
| Deutscher Skiverband | 24.59× | Sports |
| Upcycling | 20× | Home & Garden |
| Pancake | 20× | Food & Beverages |
| Helen Fielding | 264.04× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Luxury Orientation | PREMIUM | 1.46 |
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
| Travelling | THRILL | 1.29 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Germany | 18.7% |
| Austria | 11.0% |
See Mikaela Shiffrin audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Maria Höfl-Riesch (762,883)
- German Ski Association (495,026)
Frequently asked questions
How many fans does Mikaela Shiffrin have in Germany?
Mikaela Shiffrin has an estimated audience of 1,186,156 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mikaela Shiffrin fans?
52.4% of Mikaela Shiffrin fans are female, 47.6% are male, with an average age of 36.2 years.
Which brands do Mikaela Shiffrin fans like most?
Mikaela Shiffrin fans show strongest brand affinity for Google News (356.3×), Lindsey Vonn (91.96×), and Bode Miller (403.4×) over the country average.
Where do Mikaela Shiffrin fans live in Germany?
Mikaela Shiffrin fans in Germany are most concentrated in Bayern (reach 478,017), Baden-Württemberg (reach 249,787), and Nordrhein-Westfalen (reach 215,106). These three regions account for the largest share of the active audience.
What other brands do Mikaela Shiffrin fans also like?
Beyond Mikaela Shiffrin itself, the audience over-indexes on Lindsey Vonn (91.96×), Bode Miller (403.4×), FIS Alpine Ski World Cup (71.47×), and Carrier Corporation (187.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mikaela Shiffrin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.