Pancake Audience in Germany
Pancake has an estimated audience of 1,085,028 people in Germany. 72.3% are female, 27.7% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Crêpe, Sunday Natural, Gluten-free diet, Walkers (snack foods), Kosher foods.
The average Pancake fan in Germany is 36.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Crêpe, Sunday Natural, Gluten-free diet, with strongest over-indexing on Crêpe (20.09× the country average). Demographically, the Pancake audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Pancake fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 36.1 |
| Estimated audience size | 1,085,028 |
Audience persona
The typical Pancake fan in Germany is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Crêpe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 230,671 | 1.32× |
| Nordrhein-Westfalen | 221,216 | 0.93× |
| Baden-Württemberg | 194,887 | 1.32× |
| Niedersachsen | 117,366 | 1.11× |
| Hessen | 78,387 | 0.95× |
| Rheinland-Pfalz | 70,860 | 1.3× |
| Sachsen | 52,235 | 0.98× |
| Berlin | 47,350 | 0.98× |
| Schleswig-Holstein | 40,712 | 1.04× |
| Brandenburg | 29,616 | 0.88× |
| Thüringen | 25,947 | 0.94× |
| Hamburg | 24,084 | 0.98× |
| Sachsen-Anhalt | 22,565 | 0.8× |
| Mecklenburg-Vorpommern | 14,959 | 0.72× |
| Saarland | 14,565 | 1.09× |
| Bremen | 7,988 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crêpe | 20.09× | Food & Beverages |
| Sunday Natural | 5.47× | Health |
| Gluten-free diet | 7.54× | Food & Beverages |
| Walkers (snack foods) | 21.22× | Food & Beverages |
| Kosher foods | 51.57× | Food & Beverages |
| Kashrut | 45.15× | Health |
| Gala | 2.08× | News |
| Pudding | 10.25× | Food & Beverages |
| Steaming | 8.99× | Home & Garden |
| REWE | 1.78× | Shopping |
| Rossmann | 2.02× | Shopping |
| Wetter.com | 1.91× | Home & Garden |
| Biscuit | 7.9× | Food & Beverages |
| More Nutrition | 2.16× | Health |
| Muffin | 5.89× | Food & Beverages |
| Waffle | 11.04× | Food & Beverages |
| Netto Marken-Discount | 1.66× | Shopping |
| Cucumber | 18.02× | Food & Beverages |
| Cake | 2.17× | Food & Beverages |
| Chocolate cake | 3.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63 |
| Indulgence | JOY | 1.58 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.3% |
| Italy | 6.3% |
See Pancake audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Pancake have in Germany?
Pancake has an estimated audience of 1,085,028 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pancake fans?
72.3% of Pancake fans are female, 27.7% are male, with an average age of 36.1 years.
Which brands do Pancake fans like most?
Pancake fans show strongest brand affinity for Crêpe (20.09×), Sunday Natural (5.47×), and Gluten-free diet (7.54×) over the country average.
Where do Pancake fans live in Germany?
Pancake fans in Germany are most concentrated in Bayern (reach 230,671), Nordrhein-Westfalen (reach 221,216), and Baden-Württemberg (reach 194,887). These three regions account for the largest share of the active audience.
What other brands do Pancake fans also like?
Beyond Pancake itself, the audience over-indexes on Sunday Natural (5.47×), Gluten-free diet (7.54×), Walkers (snack foods) (21.22×), and Kosher foods (51.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pancake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.