Rascasse Audience Intelligence

Pancake Audience in Germany

A data profile of the people who buy, follow and care about Pancake in Germany — modelled from more than twelve digital signal sources. Pancake has an estimated audience of 1,085,028 people in Germany.

#23among Sweet in Germany#2978among Topic in Germany#292in Food & Beverages

The average Pancake fan in Germany is 36.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Sunday Natural, Crêpe, Gluten-free diet, with strongest over-indexing on Sunday Natural (5.47× the country average).

Demographically, the Pancake audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pancake fan in Germany is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Sunday Natural.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pancake profile in Germany.

Audience size
1.1M
in Germany
Gender
72.3%♀
27.7% male
Age
36.1
average years
Country rank
#6068
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pancake fans

72.3% are female, 27.7% are male, average age 36.1.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Pancake audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age36.1
Estimated audience size1,085,028
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Pancake audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Pancake audience comes from Germany.

Worldwide audience distribution share by country for Pancake
CountryShare
United States17.5%
Japan8.3%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pancake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pancake fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.31×
02Rheinland-Pfalz~70K1.27×
03Baden-Württemberg~200K1.26×
04Niedersachsen~100K1.13×
05Schleswig-Holstein~40K1.10×
06Saarland~10K1.07×
07Hamburg~20K1.01×
08Thüringen~30K0.98×
09Berlin~50K0.97×
10Sachsen~50K0.95×
11Bremen~9K0.94×
12Hessen~80K0.93×
13Nordrhein-Westfalen~200K0.91×
14Sachsen-Anhalt~20K0.85×
15Brandenburg~30K0.83×
16Mecklenburg-Vorpommern~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Pancake, Germany
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pancake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pancake audience
#·InterestCategoryAffinity×
01Kosher foodsFood & Beverages51.57×
02KashrutHealth45.15×
03Walkers (snack foods)Food & Beverages21.22×
04CrêpeFood & Beverages20.09×
05CucumberFood & Beverages18.02×
06WaffleFood & Beverages11.04×
07PuddingFood & Beverages10.25×
08SteamingHome & Garden8.99×
09BiscuitFood & Beverages7.90×
10Gluten-free dietFood & Beverages7.54×
11MuffinFood & Beverages5.89×
12Sunday NaturalHealth5.47×
13CheesecakeFood & Beverages4.17×
14Chocolate cakeFood & Beverages3.99×
15CakeFood & Beverages2.17×
16More NutritionHealth2.16×
17TchiboShopping2.15×
18RossmannShopping2.02×
19REWEShopping1.78×
20Netto Marken-DiscountShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pancake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pancake audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
SpiritualityBALANCE1.51×
Healthy LifestyleBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pancake audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.84×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pancake have in Germany?

Pancake has an estimated audience of 1,085,028 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pancake fans?

72.3% of Pancake fans are female, 27.7% are male, with an average age of 36.1 years.

03

Which brands do Pancake fans like most?

Pancake fans show strongest brand affinity for Sunday Natural (5.47×), Crêpe (20.09×), and Gluten-free diet (7.54×) over the country average.

04

Where do Pancake fans live in Germany?

Pancake fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pancake fans also like?

Beyond Pancake itself, the audience over-indexes on Crêpe (20.09×), Gluten-free diet (7.54×), Walkers (snack foods) (21.22×), and Kosher foods (51.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Pancake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pancake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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