Waffle Audience in Germany
Waffle has an estimated audience of 397,655 people in Germany. 72.4% are female, 27.6% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Chalkidiki, Rossmann, Wim Hof, Space Cowboys, Home Office.
The average Waffle fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Chalkidiki, Rossmann, Wim Hof, with strongest over-indexing on Chalkidiki (14.45× the country average). Demographically, the Waffle audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Waffle fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 31.6 |
| Estimated audience size | 397,655 |
Audience persona
The typical Waffle fan in Germany is more female, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,351 | 1.27× |
| Baden-Württemberg | 73,104 | 1.35× |
| Bayern | 65,474 | 1.02× |
| Niedersachsen | 42,415 | 1.1× |
| Hessen | 34,009 | 1.12× |
| Rheinland-Pfalz | 25,142 | 1.26× |
| Berlin | 17,461 | 0.98× |
| Schleswig-Holstein | 14,501 | 1.02× |
| Sachsen | 14,486 | 0.74× |
| Brandenburg | 10,642 | 0.86× |
| Hamburg | 9,670 | 1.08× |
| Thüringen | 8,154 | 0.8× |
| Sachsen-Anhalt | 7,333 | 0.71× |
| Mecklenburg-Vorpommern | 6,278 | 0.83× |
| Saarland | 4,792 | 0.98× |
| Bremen | 2,971 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 14.45× | Travel & Leisure |
| Rossmann | 1.75× | Shopping |
| Wim Hof | 14.45× | Sports |
| Space Cowboys | 14.45× | Movies & TV |
| Home Office | 1.88× | Business & Career |
| Artistic inspiration | 1.59× | Arts & Culture |
| Progressive rock | 1.73× | Music & Radio |
| Icon (magazine) | 2.74× | Arts & Culture |
| Mothercare | 1.77× | Kids & Family |
| Este, Veneto | 2.11× | Travel & Leisure |
| Bank account | 2.08× | Business & Career |
| Lindy Hop | 5.97× | Music & Radio |
| Sixx | 2.14× | Movies & TV |
| Cachorro | 2.35× | Pets & Animals |
| Figure painting (hobby) | 2.68× | Arts & Culture |
| Picnic | 2.17× | Kids & Family |
| Ireen Sheer | 1.55× | Music & Radio |
| Japanese domestic market | 2.45× | Politics & Society |
| Reid Hoffman | 5.66× | Business & Career |
| Information sensitivity | 2.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.08 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Pet Ownership | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.45 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 10.4% |
| United Kingdom | 4.3% |
See Waffle audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Waffle have in Germany?
Waffle has an estimated audience of 397,655 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Waffle fans?
72.4% of Waffle fans are female, 27.6% are male, with an average age of 31.6 years.
Which brands do Waffle fans like most?
Waffle fans show strongest brand affinity for Chalkidiki (14.45×), Rossmann (1.75×), and Wim Hof (14.45×) over the country average.
Where do Waffle fans live in Germany?
Waffle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,351), Baden-Württemberg (reach 73,104), and Bayern (reach 65,474). These three regions account for the largest share of the active audience.
What other brands do Waffle fans also like?
Beyond Waffle itself, the audience over-indexes on Rossmann (1.75×), Wim Hof (14.45×), Space Cowboys (14.45×), and Home Office (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.