Waffle Audience in United States
Waffle has an estimated audience of 5,328,974 people in United States. 69.6% are female, 30.4% are male, average age 37.7. Top regions: California, New York, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Waffle fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Waffle audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Waffle fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 37.7 |
| Estimated audience size | 5,328,974 |
Audience persona
The typical Waffle fan in United States is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 357,767 | 0.61× |
| New York | 352,505 | 1.18× |
| Florida | 312,351 | 0.87× |
| Pennsylvania | 238,101 | 1.33× |
| Texas | 215,431 | 0.47× |
| Massachusetts | 199,284 | 1.9× |
| Illinois | 198,748 | 1.12× |
| New Jersey | 165,191 | 1.22× |
| Ohio | 164,795 | 1× |
| Minnesota | 164,689 | 2.16× |
| Michigan | 153,380 | 1.1× |
| North Carolina | 135,425 | 0.84× |
| Wisconsin | 129,235 | 1.61× |
| Virginia | 122,961 | 0.95× |
| Washington | 99,456 | 0.93× |
| Maryland | 98,723 | 1.08× |
| Georgia | 93,057 | 0.57× |
| Connecticut | 91,065 | 1.7× |
| Missouri | 83,952 | 0.98× |
| Arizona | 79,373 | 0.73× |
| Indiana | 78,393 | 0.81× |
| Colorado | 68,426 | 0.81× |
| Iowa | 68,376 | 1.56× |
| South Carolina | 67,957 | 0.85× |
| Tennessee | 66,036 | 0.62× |
| Oregon | 59,594 | 0.98× |
| Kentucky | 44,884 | 0.67× |
| New Hampshire | 42,294 | 2.01× |
| Maine | 40,555 | 2.12× |
| Kansas | 38,733 | 0.92× |
| Alabama | 38,525 | 0.52× |
| Louisiana | 31,116 | 0.45× |
| Nebraska | 31,005 | 1.16× |
| Utah | 30,720 | 0.64× |
| Oklahoma | 28,437 | 0.48× |
| Nevada | 26,479 | 0.51× |
| Rhode Island | 26,334 | 1.55× |
| Arkansas | 23,343 | 0.53× |
| Delaware | 22,184 | 1.51× |
| Idaho | 20,722 | 0.78× |
| Mississippi | 16,875 | 0.38× |
| Vermont | 16,426 | 1.76× |
| Hawaii | 16,083 | 0.7× |
| South Dakota | 15,655 | 1.27× |
| West Virginia | 15,100 | 0.61× |
| Montana | 14,884 | 1.01× |
| New Mexico | 14,371 | 0.54× |
| North Dakota | 11,647 | 1.06× |
| Washington, District of Columbia | 9,043 | 0.56× |
| Alaska | 7,735 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Kia Sportage | 24.63× | Cars & Mobility |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Google Maps | 4.46× | Internet & Social Media |
| Telegram | 14.62× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Capital One | 4.46× | Business & Career |
| IHOP | 6.41× | Food & Beverages |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Indeed.com | 4.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35 |
| Indulgence | JOY | 1.34 |
| Creativity | OPEN | 1.28 |
| Price Sensitivity | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 10.4% |
| United Kingdom | 4.3% |
See Waffle audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Waffle have in United States?
Waffle has an estimated audience of 5,328,974 people in United States, concentrated in California and New York.
What is the gender split and age of Waffle fans?
69.6% of Waffle fans are female, 30.4% are male, with an average age of 37.7 years.
Which brands do Waffle fans like most?
Waffle fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Waffle fans live in United States?
Waffle fans in United States are most concentrated in California (reach 357,767), New York (reach 352,505), and Florida (reach 312,351). These three regions account for the largest share of the active audience.
What other brands do Waffle fans also like?
Beyond Waffle itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Waffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.