Waffle Audience in United States

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Waffle has an estimated audience of 5,328,974 people in United States. 69.6% are female, 30.4% are male, average age 37.7. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Elsword, The Historian.

The average Waffle fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Waffle audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Waffle fans

Demographic split for Waffle audience in United States
MetricValue
Female69.6%
Male30.4%
Average age37.7
Estimated audience size5,328,974

Audience persona

The typical Waffle fan in United States is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Waffle in United States
RegionReachAffinity
California357,7670.61×
New York352,5051.18×
Florida312,3510.87×
Pennsylvania238,1011.33×
Texas215,4310.47×
Massachusetts199,2841.9×
Illinois198,7481.12×
New Jersey165,1911.22×
Ohio164,7951×
Minnesota164,6892.16×
Michigan153,3801.1×
North Carolina135,4250.84×
Wisconsin129,2351.61×
Virginia122,9610.95×
Washington99,4560.93×
Maryland98,7231.08×
Georgia93,0570.57×
Connecticut91,0651.7×
Missouri83,9520.98×
Arizona79,3730.73×
Indiana78,3930.81×
Colorado68,4260.81×
Iowa68,3761.56×
South Carolina67,9570.85×
Tennessee66,0360.62×
Oregon59,5940.98×
Kentucky44,8840.67×
New Hampshire42,2942.01×
Maine40,5552.12×
Kansas38,7330.92×
Alabama38,5250.52×
Louisiana31,1160.45×
Nebraska31,0051.16×
Utah30,7200.64×
Oklahoma28,4370.48×
Nevada26,4790.51×
Rhode Island26,3341.55×
Arkansas23,3430.53×
Delaware22,1841.51×
Idaho20,7220.78×
Mississippi16,8750.38×
Vermont16,4261.76×
Hawaii16,0830.7×
South Dakota15,6551.27×
West Virginia15,1000.61×
Montana14,8841.01×
New Mexico14,3710.54×
North Dakota11,6471.06×
Washington, District of Columbia9,0430.56×
Alaska7,7350.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waffle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Elsword24.63×Games
The Historian16.48×Literature
Israel1.94×Travel & Leisure
Goop4.46×Internet & Social Media
Eurail16.57×Cars & Mobility
Historic site3.08×Arts & Culture
Unique Gifts1.63×Shopping
Grinch2.65×Movies & TV
Wok4.19×Food & Beverages
Hattiesburg, Mississippi6.41×Travel & Leisure
Parral, Chihuahua9.06×Travel & Leisure
Governor of Michigan4.46×Politics & Society
Hibachi4.46×Food & Beverages
Vocal harmony2.49×Music & Radio
Fairy godmother4.06×Literature
Keenan Allen3.53×Sports
Birthday Gifts1.7×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waffle audience
TraitClusterScore
Healthy LifestyleBALANCE1.35
IndulgenceJOY1.34
CreativityOPEN1.28
Price SensitivityPREMIUM1.28
SustainabilityBALANCE1.27
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Waffle
CountryShare
United States23.2%
Japan10.4%
United Kingdom4.3%

See Waffle audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Waffle have in United States?

Waffle has an estimated audience of 5,328,974 people in United States, concentrated in California and New York.

What is the gender split and age of Waffle fans?

69.6% of Waffle fans are female, 30.4% are male, with an average age of 37.7 years.

Which brands do Waffle fans like most?

Waffle fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Waffle fans live in United States?

Waffle fans in United States are most concentrated in California (reach 357,767), New York (reach 352,505), and Florida (reach 312,351). These three regions account for the largest share of the active audience.

What other brands do Waffle fans also like?

Beyond Waffle itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Elsword (24.63×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.