Ice cream Audience in United States

Ice cream logo

Ice cream has an estimated audience of 32,022,567 people in United States. 66.0% are female, 34.0% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Desserts, Dairy Queen, Target Corporation, Chick-fil-A, Taco Bell.

The average Ice cream fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Desserts, Dairy Queen, Target Corporation, with strongest over-indexing on Desserts (1.79× the country average). Demographically, the Ice cream audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Ice cream fans

Demographic split for Ice cream audience in United States
MetricValue
Female66.0%
Male34.0%
Average age38.8
Estimated audience size32,022,567

Audience persona

The typical Ice cream fan in United States is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Desserts.

Top regions in United States

Top regions ranked by reach for Ice cream in United States
RegionReachAffinity
California4,333,4401.23×
Florida3,142,3091.45×
Texas2,940,8741.07×
New York1,923,9201.08×
Pennsylvania1,125,9331.04×
North Carolina1,060,9921.1×
Illinois1,026,7610.96×
Ohio992,4461.01×
Georgia936,8540.95×
New Jersey911,8801.12×
Michigan898,2541.07×
Virginia864,6881.11×
Massachusetts765,1061.21×
Washington701,4271.09×
Tennessee647,4691.01×
Colorado616,2721.22×
Arizona582,2490.89×
Indiana580,7060.99×
South Carolina561,0991.16×
Missouri540,2191.05×
Maryland523,4480.95×
Wisconsin432,6090.9×
Minnesota405,4170.88×
Oregon386,8901.05×
Utah373,9931.3×
Connecticut345,5931.08×
Louisiana345,0430.84×
Kentucky333,1350.83×
Nevada331,3891.07×
Alabama311,1320.7×
Oklahoma261,5930.74×
Hawaii256,8921.87×
Iowa242,8930.92×
Kansas242,3870.96×
Arkansas219,8360.83×
Mississippi171,7400.65×
Idaho158,5240.99×
New Mexico151,2400.94×
Nebraska149,3870.93×
New Hampshire134,8391.07×
Maine128,0961.12×
Washington, District of Columbia122,9101.28×
Rhode Island116,7191.15×
West Virginia93,4870.63×
Delaware79,8550.9×
Montana74,9850.84×
Vermont56,4731×
Alaska52,3750.76×
South Dakota48,0380.65×
North Dakota39,4600.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice cream audience
BrandAffinityCategory
Desserts1.79×Food & Beverages
Dairy Queen2.85×Food & Beverages
Target Corporation1.57×Shopping
Chick-fil-A1.73×Food & Beverages
Taco Bell1.81×Food & Beverages
Cookie2.15×Food & Beverages
Texas Roadhouse1.74×Food & Beverages
Coffee1.54×Food & Beverages
Old Navy1.68×Fashion & Accessoires
Walgreens1.7×Shopping
Kohl's1.61×Shopping
Starbucks1.64×Food & Beverages
Chocolate1.8×Food & Beverages
Costco1.52×Shopping
Aldi1.6×Shopping
Dollar Tree1.65×Shopping
Panera Bread2.08×Food & Beverages
Subway1.74×Food & Beverages
Dollar General1.56×Shopping
Snack food1.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice cream audience
TraitClusterScore
Healthy LifestyleBALANCE1.2
ExtroversionTHRILL1.19
Price SensitivityPREMIUM1.19
SustainabilityBALANCE1.13
CreativityOPEN1.1
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Ice cream
CountryShare
United States23.4%
Japan9.3%
Italy5.0%

See Ice cream audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Ice cream have in United States?

Ice cream has an estimated audience of 32,022,567 people in United States, concentrated in California and Florida.

What is the gender split and age of Ice cream fans?

66.0% of Ice cream fans are female, 34.0% are male, with an average age of 38.8 years.

Which brands do Ice cream fans like most?

Ice cream fans show strongest brand affinity for Desserts (1.79×), Dairy Queen (2.85×), and Target Corporation (1.57×) over the country average.

Where do Ice cream fans live in United States?

Ice cream fans in United States are most concentrated in California (reach 4,333,440), Florida (reach 3,142,309), and Texas (reach 2,940,874). These three regions account for the largest share of the active audience.

What other brands do Ice cream fans also like?

Beyond Ice cream itself, the audience over-indexes on Dairy Queen (2.85×), Target Corporation (1.57×), Chick-fil-A (1.73×), and Taco Bell (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.