Rascasse Audience Intelligence

Ice cream Audience in United States

Name: Ice cream — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ice cream in United States — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 32,022,567 people in United States.

#4among Sweet in United States #578among Topic in United States #82in Food & Beverages

The average Ice cream fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Wendy's, Desserts, Dairy Queen, with strongest over-indexing on Wendy's (1.94× the country average).

Demographically, the Ice cream audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice cream fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice cream profile in United States.

Audience size

32M

in United States

Gender

66.0%♀

34.0% male

Age

38.8

average years

Country rank

#830

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ice cream fans

66.0% are female, 34.0% are male, average age 38.8.

Fig. 02

Gender split

66.0%

Female

34.0%

Male

Demographic split for Ice cream audience in United States
Metric	Value
Female	66.0%
Male	34.0%
Average age	38.8
Estimated audience size	32,022,567

Fig. 03

Age distribution

Age distribution of the Ice cream audience in United States
Age bracket	Share	%
16-19		21%
20-29		20%
30-39		19%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

23.4%

of the worldwide Ice cream audience comes from United States.

Worldwide audience distribution share by country for Ice cream
Country	Share
United States	23.4%
Japan	9.3%
Italy	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice cream audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice cream fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~200K	1.75×
02	Maine	~200K	1.34×
03	Florida	~2.5M	1.27×
04	Utah	~400K	1.27×
05	Rhode Island	~100K	1.27×
06	Massachusetts	~800K	1.26×
07	Washington, District of Columbia	~100K	1.25×
08	Vermont	~70K	1.22×
09	Colorado	~600K	1.19×
10	New Hampshire	~100K	1.15×
11	Wyoming	~50K	1.14×
12	California	~4M	1.13×
13	South Carolina	~500K	1.12×
14	New Jersey	~900K	1.10×
15	Washington	~700K	1.08×
16	North Carolina	~1M	1.07×
17	Oregon	~400K	1.06×
18	Connecticut	~300K	1.06×
19	Pennsylvania	~1M	1.04×
20	New York	~2M	1.03×
21	Michigan	~900K	1.03×
22	Alaska	~70K	1.03×
23	Illinois	~1M	1.02×
24	Virginia	~800K	1.01×
25	Missouri	~500K	1.01×
26	Idaho	~200K	1.00×
27	Nevada	~300K	0.98×
28	Texas	~2.5M	0.97×
29	Tennessee	~600K	0.97×
30	Delaware	~80K	0.96×
31	Ohio	~900K	0.95×
32	Kansas	~200K	0.94×
33	New Mexico	~200K	0.94×
34	Maryland	~500K	0.93×
35	Montana	~80K	0.93×
36	Arizona	~600K	0.92×
37	Nebraska	~100K	0.92×
38	Indiana	~500K	0.91×
39	Wisconsin	~400K	0.90×
40	Iowa	~200K	0.89×
41	Georgia	~900K	0.87×
42	Minnesota	~400K	0.86×
43	Arkansas	~200K	0.81×
44	Louisiana	~300K	0.78×
45	Kentucky	~300K	0.78×
46	South Dakota	~50K	0.74×
47	Alabama	~300K	0.73×
48	Oklahoma	~300K	0.71×
49	West Virginia	~100K	0.66×
50	Mississippi	~200K	0.64×

Affinity by region — Ice cream, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice cream audience
#	Interest	Category	×
01	Dairy Queen	Food & Beverages	2.85×
02	Cookie	Food & Beverages	2.15×
03	Panera Bread	Food & Beverages	2.08×
04	Wendy's	Food & Beverages	1.94×
05	Taco Bell	Food & Beverages	1.81×
06	Chocolate	Food & Beverages	1.80×
07	Desserts	Food & Beverages	1.79×
08	Texas Roadhouse	Food & Beverages	1.74×
09	Subway	Food & Beverages	1.74×
10	Chick-fil-A	Food & Beverages	1.73×
11	Walgreens	Shopping	1.70×
12	Old Navy	Fashion & Accessoires	1.68×
13	Dollar Tree	Shopping	1.65×
14	Starbucks	Food & Beverages	1.64×
15	Kohl's	Shopping	1.61×
16	Aldi	Shopping	1.60×
17	Target Corporation	Shopping	1.57×
18	Dollar General	Shopping	1.56×
19	Coffee	Food & Beverages	1.54×
20	Costco	Shopping	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ice cream audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.33×
Convenience Orientation	PREMIUM	1.33×
Extroversion	THRILL	1.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ice cream audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	1.03×
Career Orientation	POWER	1.06×
Need for Security	CONSERVATISM	1.06×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ice cream have in United States?

Ice cream has an estimated audience of 32,022,567 people in United States, concentrated in California and Florida.

What is the gender split and age of Ice cream fans?

66.0% of Ice cream fans are female, 34.0% are male, with an average age of 38.8 years.

Which brands do Ice cream fans like most?

Ice cream fans show strongest brand affinity for Wendy's (1.94×), Desserts (1.79×), and Dairy Queen (2.85×) over the country average.

Where do Ice cream fans live in United States?

Ice cream fans in United States are most concentrated in California (reach ~4M), Florida (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

What other brands do Ice cream fans also like?

Beyond Ice cream itself, the audience over-indexes on Desserts (1.79×), Dairy Queen (2.85×), Target Corporation (1.57×), and Chick-fil-A (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

Chocolate (52,484,023)
Cake (51,967,550)
Cookie (40,864,481)
Flour (29,983,565)
Nut (fruit) (25,576,649)

See Ice cream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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