A data profile of the people who buy, follow and care about Ice cream in United Kingdom — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 5,385,898 people in United Kingdom.
The average Ice cream fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Gelato, Tim Horton, Sorbet, with strongest over-indexing on Gelato (5.73× the country average).
Demographically, the Ice cream audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ice cream fan in United Kingdom is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Gelato.
The key figures that characterise the Ice cream profile in United Kingdom.
69.2% are female, 30.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 40.5 |
| Estimated audience size | 5,385,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Ice cream audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.3% |
| Italy | 5.0% |
Where the Ice cream audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.44× | |
| 02 | Scotland | ~700K | 1.40× | |
| 03 | North East | ~300K | 1.21× | |
| 04 | West Midlands | ~300K | 1.18× | |
| 05 | South East | ~800K | 1.10× | |
| 06 | Northern Ireland | ~200K | 1.01× | |
| 07 | Wales | ~300K | 1.00× | |
| 08 | South West | ~400K | 0.96× | |
| 09 | East of England | ~400K | 0.81× | |
| 10 | North West | ~400K | 0.68× | |
| 11 | East Midlands | ~200K | 0.64× | |
| 12 | England | ~3M | 0.58× |
The strongest cross-interests of the Ice cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sorbet | Food & Beverages | 7.40× | ||
| 02 | Gelato | Food & Beverages | 5.73× | ||
| 03 | Benicio del Toro | Movies & TV | 4.66× | ||
| 04 | Tim Horton | Sports | 2.66× | ||
| 05 | Doughnut | Food & Beverages | 2.41× | ||
| 06 | Cheesecake | Food & Beverages | 2.20× | ||
| 07 | Flour | Food & Beverages | 1.96× | ||
| 08 | Cupcake | Food & Beverages | 1.75× | ||
| 09 | Sandwich | Food & Beverages | 1.73× | ||
| 10 | Sweetness | Food & Beverages | 1.70× | ||
| 11 | Snack food | Food & Beverages | 1.69× | ||
| 12 | Confectionery | Food & Beverages | 1.68× | ||
| 13 | Nut (fruit) | Food & Beverages | 1.65× | ||
| 14 | Candy | Food & Beverages | 1.64× | ||
| 15 | Bakery | Food & Beverages | 1.60× | ||
| 16 | Cookie | Food & Beverages | 1.59× | ||
| 17 | Caffè Nero | Food & Beverages | 1.59× | ||
| 18 | Pastry | Food & Beverages | 1.57× | ||
| 19 | Mecca Bingo | Games | 1.55× | ||
| 20 | Starbucks | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Indulgence | JOY | 1.19× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 0.96× |
Ice cream has an estimated audience of 5,385,898 people in United Kingdom, concentrated in England and South East.
69.2% of Ice cream fans are female, 30.8% are male, with an average age of 40.5 years.
Ice cream fans show strongest brand affinity for Gelato (5.73×), Tim Horton (2.66×), and Sorbet (7.4×) over the country average.
Ice cream fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~800K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ice cream itself, the audience over-indexes on Tim Horton (2.66×), Sorbet (7.4×), Flour (1.96×), and Starbucks (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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