A data profile of the people who buy, follow and care about Candy in United Kingdom — modelled from more than twelve digital signal sources. Candy has an estimated audience of 6,964,882 people in United Kingdom.
The average Candy fan in United Kingdom is 40.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Confectionery, Ocado, New Look, with strongest over-indexing on Confectionery (2.04× the country average).
Demographically, the Candy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Candy fan in United Kingdom is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Candy profile in United Kingdom.
70.0% are female, 30.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 40.9 |
| Estimated audience size | 6,964,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Candy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.74× | |
| 02 | Scotland | ~700K | 1.14× | |
| 03 | North West | ~800K | 1.03× | |
| 04 | Wales | ~400K | 1.01× | |
| 05 | Northern Ireland | ~200K | 0.99× | |
| 06 | Greater London | ~800K | 0.93× | |
| 07 | East Midlands | ~400K | 0.91× | |
| 08 | East of England | ~600K | 0.88× | |
| 09 | South West | ~500K | 0.80× | |
| 10 | South East | ~700K | 0.79× | |
| 11 | North East | ~200K | 0.68× | |
| 12 | Yorkshire and the Humber | ~400K | 0.65× | |
| 13 | West Midlands | ~200K | 0.65× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thorntons | Food & Beverages | 3.38× | ||
| 02 | Ferrero Rocher | Food & Beverages | 2.92× | ||
| 03 | Slope | Music & Radio | 2.90× | ||
| 04 | Hotel Chocolat | Food & Beverages | 2.66× | ||
| 05 | Chocolate bar | Food & Beverages | 2.56× | ||
| 06 | Heath Ledger | Movies & TV | 2.08× | ||
| 07 | Cadbury | Shopping | 2.07× | ||
| 08 | Uber | Cars & Mobility | 2.05× | ||
| 09 | Confectionery | Food & Beverages | 2.04× | ||
| 10 | Luxury Travel | Travel & Leisure | 2.02× | ||
| 11 | Expedia | Travel & Leisure | 2.01× | ||
| 12 | Ocado | Shopping | 1.85× | ||
| 13 | Luxury Lifestyle | Shopping | 1.75× | ||
| 14 | New Look | Fashion & Accessoires | 1.66× | ||
| 15 | US Open (tennis) | Sports | 1.65× | ||
| 16 | Missguided | Fashion & Accessoires | 1.63× | ||
| 17 | Coach | Fashion & Accessoires | 1.62× | ||
| 18 | River Island | Fashion & Accessoires | 1.59× | ||
| 19 | Novak Djokovic | Sports | 1.57× | ||
| 20 | Infant bodysuit | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.15× | |
| Price Sensitivity | PREMIUM | 1.12× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.82× |
Candy has an estimated audience of 6,964,882 people in United Kingdom, concentrated in England and Greater London.
70.0% of Candy fans are female, 30.0% are male, with an average age of 40.9 years.
Candy fans show strongest brand affinity for Confectionery (2.04×), Ocado (1.85×), and New Look (1.66×) over the country average.
Candy fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~800K), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on Ocado (1.85×), New Look (1.66×), Hotel Chocolat (2.66×), and River Island (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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