A data profile of the people who buy, follow and care about Expedia in United Kingdom — modelled from more than twelve digital signal sources. Expedia has an estimated audience of 4,632,789 people in United Kingdom.
The average Expedia fan in United Kingdom is 46.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include YouTube Music, Ryanair, Trivago, with strongest over-indexing on YouTube Music (6.89× the country average).
Demographically, the Expedia audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Expedia fan in United Kingdom is more female, around 46.3 years old, with strong Travelling tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Expedia profile in United Kingdom.
58.2% are female, 41.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.3 |
| Estimated audience size | 4,632,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Expedia audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.7% |
| Canada | 7.9% |
| United Kingdom | 5.1% |
Where the Expedia audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~900K | 1.44× | |
| 02 | South East | ~800K | 1.25× | |
| 03 | North West | ~600K | 1.24× | |
| 04 | East of England | ~500K | 1.14× | |
| 05 | Scotland | ~500K | 1.11× | |
| 06 | Northern Ireland | ~100K | 1.03× | |
| 07 | England | ~3.5M | 0.98× | |
| 08 | South West | ~400K | 0.98× | |
| 09 | East Midlands | ~300K | 0.94× | |
| 10 | Wales | ~200K | 0.88× | |
| 11 | North East | ~100K | 0.70× | |
| 12 | West Midlands | ~100K | 0.69× | |
| 13 | Yorkshire and the Humber | ~200K | 0.64× |
The strongest cross-interests of the Expedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 6.89× | ||
| 02 | Cathay Pacific | Travel & Leisure | 6.59× | ||
| 03 | American Airlines | Travel & Leisure | 5.71× | ||
| 04 | Lufthansa | Travel & Leisure | 5.33× | ||
| 05 | Holiday Inn | Travel & Leisure | 5.28× | ||
| 06 | Turkish Airlines | Travel & Leisure | 5.06× | ||
| 07 | KLM | Travel & Leisure | 5.06× | ||
| 08 | Skyscanner | Travel & Leisure | 4.78× | ||
| 09 | Wizz Air | Travel & Leisure | 4.61× | ||
| 10 | Trivago | Travel & Leisure | 4.13× | ||
| 11 | Qatar Airways | Travel & Leisure | 4.03× | ||
| 12 | Ryanair | Travel & Leisure | 3.41× | ||
| 13 | Travel website | Travel & Leisure | 3.03× | ||
| 14 | Emirates | Travel & Leisure | 3.03× | ||
| 15 | EasyJet | Travel & Leisure | 2.77× | ||
| 16 | TripAdvisor | Travel & Leisure | 2.73× | ||
| 17 | Booking.com | Travel & Leisure | 2.62× | ||
| 18 | Airbnb | Travel & Leisure | 2.61× | ||
| 19 | Air travel | Travel & Leisure | 2.23× | ||
| 20 | British Airways | Travel & Leisure | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.19× | |
| Mindfulness | BALANCE | 1.40× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.96× |
Expedia's target market in United Kingdom covers an estimated 4,632,789 people, concentrated in England and Greater London.
58.2% of the Expedia audience are female, 41.8% are male, with an average age of 46.3 years.
Expedia fans show strongest brand affinity for YouTube Music (6.89×), Ryanair (3.41×), and Trivago (4.13×) over the country average.
Expedia fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~900K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Expedia itself, the audience over-indexes on Ryanair (3.41×), Trivago (4.13×), EasyJet (2.77×), and Airbnb (2.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Expedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.