British Airways Audience in United Kingdom
British Airways has an estimated audience of 15,504,393 people in United Kingdom. 58.9% are female, 41.1% are male, average age 46.6. Top regions: England, Greater London, South East. Top brand affinities: EasyJet, TUI, Hotels, Ryanair, Airbnb.
The average British Airways fan in United Kingdom is 46.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include EasyJet, TUI, Hotels, with strongest over-indexing on EasyJet (2.79× the country average). Demographically, the British Airways audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of British Airways fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.6 |
| Estimated audience size | 15,504,393 |
Audience persona
The typical British Airways fan in United Kingdom is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,628,295 | 1.2× |
| Greater London | 4,216,994 | 2.09× |
| South East | 3,631,761 | 1.74× |
| East of England | 1,799,754 | 1.27× |
| Scotland | 1,641,183 | 1.18× |
| South West | 1,309,409 | 1.03× |
| North West | 998,770 | 0.6× |
| East Midlands | 857,982 | 0.79× |
| Wales | 615,172 | 0.69× |
| Yorkshire and the Humber | 453,913 | 0.36× |
| Northern Ireland | 443,751 | 0.93× |
| North East | 388,658 | 0.64× |
| West Midlands | 314,479 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EasyJet | 2.79× | Travel & Leisure |
| TUI | 2.23× | Travel & Leisure |
| Hotels | 1.54× | Travel & Leisure |
| Ryanair | 1.97× | Travel & Leisure |
| Airbnb | 1.72× | Travel & Leisure |
| Emirates | 2.83× | Travel & Leisure |
| Qatar Airways | 3.07× | Travel & Leisure |
| Virgin Atlantic | 2.98× | Travel & Leisure |
| Trivago | 2.38× | Travel & Leisure |
| Business class | 2.34× | Travel & Leisure |
| TripAdvisor | 1.71× | Travel & Leisure |
| Travelodge | 1.82× | Travel & Leisure |
| Eurostar | 2.63× | Cars & Mobility |
| Premier Inn | 1.51× | Travel & Leisure |
| Resort | 1.62× | Travel & Leisure |
| Airline | 2.09× | Travel & Leisure |
| P&O Cruises | 2.77× | Travel & Leisure |
| Staycation | 1.78× | Home & Garden |
| Cruises | 1.6× | Travel & Leisure |
| Air travel | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.59 |
| Indulgence | JOY | 1.52 |
| Luxury Orientation | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 39.2% |
| United States | 13.4% |
| India | 4.5% |
See British Airways audiences in other countries
More Airline audiences in United Kingdom
- EasyJet (14,553,334)
- Ryanair (13,511,768)
- Emirates (4,629,521)
- Virgin Atlantic (3,947,773)
- Wizz Air (3,887,512)
Frequently asked questions
How many fans does British Airways have in United Kingdom?
British Airways has an estimated audience of 15,504,393 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of British Airways fans?
58.9% of British Airways fans are female, 41.1% are male, with an average age of 46.6 years.
Which brands do British Airways fans like most?
British Airways fans show strongest brand affinity for EasyJet (2.79×), TUI (2.23×), and Hotels (1.54×) over the country average.
Where do British Airways fans live in United Kingdom?
British Airways fans in United Kingdom are most concentrated in England (reach 11,628,295), Greater London (reach 4,216,994), and South East (reach 3,631,761). These three regions account for the largest share of the active audience.
What other brands do British Airways fans also like?
Beyond British Airways itself, the audience over-indexes on TUI (2.23×), Hotels (1.54×), Ryanair (1.97×), and Airbnb (1.72×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for British Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.