A data profile of the people who buy, follow and care about P&O Cruises in United Kingdom — modelled from more than twelve digital signal sources. P&O Cruises has an estimated audience of 4,235,925 people in United Kingdom.
The average P&O Cruises fan in United Kingdom is 51.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include TUI Cruises, Cruises, Business, with strongest over-indexing on TUI Cruises (9.1× the country average).
Demographically, the P&O Cruises audience skews more female with an average age of 51.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical P&O Cruises fan in United Kingdom is more female, around 51.4 years old, with strong Need for Security tendencies and a notable affinity for TUI Cruises.
The key figures that characterise the P&O Cruises profile in United Kingdom.
61.7% are female, 38.3% are male, average age 51.4.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 51.4 |
| Estimated audience size | 4,235,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 12% | |
| 40-49 | 23% | |
| 50+ | 56% |
of the worldwide P&O Cruises audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 72.5% |
| Australia | 7.3% |
| United States | 6.5% |
Where the P&O Cruises audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.83× | |
| 02 | East Midlands | ~400K | 1.51× | |
| 03 | South West | ~500K | 1.47× | |
| 04 | North West | ~600K | 1.29× | |
| 05 | South East | ~700K | 1.18× | |
| 06 | East of England | ~300K | 0.88× | |
| 07 | Yorkshire and the Humber | ~300K | 0.84× | |
| 08 | England | ~3M | 0.82× | |
| 09 | West Midlands | ~100K | 0.74× | |
| 10 | Scotland | ~300K | 0.71× | |
| 11 | North East | ~100K | 0.68× | |
| 12 | Northern Ireland | ~80K | 0.64× | |
| 13 | Greater London | ~200K | 0.42× |
The strongest cross-interests of the P&O Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI Cruises | Travel & Leisure | 9.10× | ||
| 02 | Oceania Cruises | Travel & Leisure | 8.99× | ||
| 03 | Fred. Olsen Cruise Lines | Cars & Mobility | 5.49× | ||
| 04 | Celebrity Cruises | Travel & Leisure | 4.41× | ||
| 05 | Cruises | Travel & Leisure | 2.55× | ||
| 06 | Esso | Cars & Mobility | 2.41× | ||
| 07 | Local news | News | 2.25× | ||
| 08 | Screwfix | Home & Garden | 2.12× | ||
| 09 | Betfred | Games | 2.02× | ||
| 10 | National Lottery | Games | 2.00× | ||
| 11 | British Gas | Home & Garden | 2.00× | ||
| 12 | National Lottery (United Kingdom) | Games | 1.96× | ||
| 13 | TUI | Travel & Leisure | 1.88× | ||
| 14 | Autotrader | Cars & Mobility | 1.83× | ||
| 15 | National Lottery (Ireland) | Games | 1.80× | ||
| 16 | Daily Express | News | 1.78× | ||
| 17 | Breaking news | Movies & TV | 1.68× | ||
| 18 | B&Q | Shopping | 1.67× | ||
| 19 | Daily Mirror | News | 1.58× | ||
| 20 | Business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.68× |
P&O Cruises's target market in United Kingdom covers an estimated 4,235,925 people, concentrated in England and South East.
61.7% of the P&O Cruises audience are female, 38.3% are male, with an average age of 51.4 years.
P&O Cruises fans show strongest brand affinity for TUI Cruises (9.1×), Cruises (2.55×), and Business (1.51×) over the country average.
P&O Cruises fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond P&O Cruises itself, the audience over-indexes on Cruises (2.55×), Business (1.51×), Screwfix (2.12×), and Daily Express (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for P&O Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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