Rascasse Audience Intelligence

P&O Cruises Target Market in United States

A data profile of the people who buy, follow and care about P&O Cruises in United States — modelled from more than twelve digital signal sources. P&O Cruises has an estimated audience of 379,657 people in United States.

#4430among Brand in United States#3514in Travel & Leisure

The average P&O Cruises fan in United States is 44.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Carnival Cruises, MSC Cruises, Crystal Cruises, with strongest over-indexing on Carnival Cruises (748.24× the country average).

Demographically, the P&O Cruises audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical P&O Cruises fan in United States is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Carnival Cruises.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the P&O Cruises profile in United States.

Audience size
380K
in United States
Gender
56.1%♀
43.9% male
Age
44.1
average years
Country rank
#42778
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of P&O Cruises

56.1% are female, 43.9% are male, average age 44.1.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for P&O Cruises audience in United States
MetricValue
Female56.1%
Male43.9%
Average age44.1
Estimated audience size379,657
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the P&O Cruises audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3913%
40-4917%
50+39%
Fig. 04

Worldwide distribution

6.5%

of the worldwide P&O Cruises audience comes from United States.

Worldwide audience distribution share by country for P&O Cruises
CountryShare
United Kingdom72.5%
Australia7.3%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the P&O Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

P&O Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~2K2.62×
02Vermont~2K2.57×
03Florida~70K2.54×
04Washington, District of Columbia~2K1.38×
05New York~30K1.29×
06Hawaii~2K1.28×
07Louisiana~6K1.27×
08Maine~2K1.24×
09Rhode Island~1K1.17×
10Georgia~10K1.05×
11Virginia~9K1.02×
12South Carolina~6K0.99×
13Nevada~4K0.99×
14North Dakota<1K0.99×
15New Hampshire~1K0.97×
16Massachusetts~7K0.96×
17Delaware~1K0.96×
18South Dakota<1K0.96×
19Montana~1K0.95×
20Washington~7K0.94×
21Idaho~2K0.92×
22West Virginia~2K0.92×
23Maryland~6K0.91×
24Oregon~4K0.91×
25Connecticut~3K0.91×
26California~40K0.90×
27North Carolina~10K0.90×
28Colorado~5K0.90×
29Utah~3K0.90×
30Arizona~7K0.88×
31New Mexico~2K0.88×
32Mississippi~3K0.87×
33Arkansas~3K0.87×
34Nebraska~2K0.87×
35New Jersey~8K0.86×
36Kansas~3K0.86×
37Tennessee~6K0.85×
38Kentucky~4K0.85×
39Oklahoma~4K0.84×
40Missouri~5K0.83×
41Alabama~4K0.83×
42Iowa~3K0.83×
43Wisconsin~5K0.82×
44Texas~30K0.81×
45Indiana~5K0.77×
46Minnesota~4K0.77×
47Pennsylvania~10K0.76×
48Ohio~9K0.74×
49Michigan~7K0.74×
50Illinois~9K0.72×
Fig. 06

Affinity by region

Affinity by region — P&O Cruises, United States
0.72×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the P&O Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for P&O Cruises audience
#·InterestCategoryAffinity×
01Carnival CruisesTravel & Leisure748.24×
02Cunard LineTravel & Leisure406.78×
03Crystal CruisesTravel & Leisure398.60×
04TAM AirlinesTravel & Leisure390.91×
05MSC CruisesTravel & Leisure263.32×
06UniworldTravel & Leisure256.22×
07Virgin AmericaTravel & Leisure162.33×
08Trafalgar TravelTravel & Leisure154.94×
09Korean AirTravel & Leisure143.59×
10Travel WeeklyTravel & Leisure143.37×
11Interval InternationalBusiness & Career140.69×
12Cruise CriticTravel & Leisure104.46×
13Carnival Cruise LinesTravel & Leisure89.26×
14LAN AirlinesTravel & Leisure88.61×
15CheapOairTravel & Leisure81.31×
16River cruiseTravel & Leisure77.62×
17Celebrity CruisesTravel & Leisure66.57×
18Tour operatorTravel & Leisure53.54×
19Princess CruisesTravel & Leisure48.83×
20Royal Caribbean Cruises Ltd.Travel & Leisure38.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the P&O Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by P&O Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.88×
Luxury OrientationPREMIUM2.39×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by P&O Cruises audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Social Media UsageJOY0.54×
ExtroversionTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is P&O Cruises's target market in United States?

P&O Cruises's target market in United States covers an estimated 379,657 people, concentrated in Florida and California.

02

What is the gender split and age of P&O Cruises customers?

56.1% of the P&O Cruises audience are female, 43.9% are male, with an average age of 44.1 years.

03

Which brands do P&O Cruises fans like most?

P&O Cruises fans show strongest brand affinity for Carnival Cruises (748.24×), MSC Cruises (263.32×), and Crystal Cruises (398.6×) over the country average.

04

Where do P&O Cruises fans live in United States?

P&O Cruises fans in United States are most concentrated in Florida (reach ~70K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do P&O Cruises fans also like?

Beyond P&O Cruises itself, the audience over-indexes on MSC Cruises (263.32×), Crystal Cruises (398.6×), Cunard Line (406.78×), and TAM Airlines (390.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See P&O Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for P&O Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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