P&O Cruises Audience in United States

P&O Cruises logo

P&O Cruises has an estimated audience of 380,994 people in United States. 56.1% are female, 43.9% are male, average age 44.1. Top regions: Florida, California, Texas. Top brand affinities: Carnival Cruises, MSC Cruises, Crystal Cruises, Cunard Line, TAM Airlines.

The average P&O Cruises fan in United States is 44.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Carnival Cruises, MSC Cruises, Crystal Cruises, with strongest over-indexing on Carnival Cruises (748.24× the country average). Demographically, the P&O Cruises audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of P&O Cruises fans

Demographic split for P&O Cruises audience in United States
MetricValue
Female56.1%
Male43.9%
Average age44.1
Estimated audience size380,994

Audience persona

The typical P&O Cruises fan in United States is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Carnival Cruises.

Top regions in United States

Top regions ranked by reach for P&O Cruises in United States
RegionReachAffinity
Florida70,3932.73×
California35,9480.86×
Texas25,8990.79×
New York22,4691.06×
Georgia13,4361.14×
North Carolina10,1460.89×
Virginia9,2611×
Pennsylvania8,8790.69×
Illinois8,0890.64×
New Jersey7,8310.81×
Louisiana7,6451.56×
Ohio7,2560.62×
Massachusetts7,2010.96×
Washington7,0290.92×
Michigan6,9020.69×
Arizona6,4070.82×
Maryland5,8990.9×
Tennessee5,8800.77×
South Carolina5,6000.98×
Colorado5,4980.92×
Missouri4,6650.76×
Indiana4,3530.63×
Wisconsin4,2050.73×
Nevada3,6190.98×
Kentucky3,5790.75×
Alabama3,4640.65×
Connecticut3,3400.87×
Minnesota3,3290.61×
Vermont3,2944.92×
Oregon3,2750.75×
Alaska2,8843.54×
Utah2,7130.8×
Oklahoma2,5780.61×
Hawaii2,4941.52×
Washington, District of Columbia2,3272.03×
Arkansas1,9600.62×
Kansas1,8570.62×
Iowa1,7080.54×
Mississippi1,5980.51×
Idaho1,3920.73×
New Hampshire1,2940.86×
Rhode Island1,1000.91×
West Virginia1,0680.6×
New Mexico1,0080.53×
Maine9990.73×
Nebraska8620.45×
Delaware8060.77×
Montana6560.62×
South Dakota6470.73×
North Dakota6300.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for P&O Cruises audience
BrandAffinityCategory
Carnival Cruises748.24×Travel & Leisure
MSC Cruises263.32×Travel & Leisure
Crystal Cruises398.6×Travel & Leisure
Cunard Line406.78×Travel & Leisure
TAM Airlines390.91×Travel & Leisure
Carnival Cruise Lines89.26×Travel & Leisure
CheapOair81.31×Travel & Leisure
River cruise77.62×Travel & Leisure
Korean Air143.59×Travel & Leisure
Uniworld256.22×Travel & Leisure
Interval International140.69×Business & Career
Royal Caribbean Cruises Ltd.38.73×Travel & Leisure
Celebrity Cruises66.57×Travel & Leisure
Cruise Critic104.46×Travel & Leisure
Princess Cruises48.83×Travel & Leisure
Trafalgar Travel154.94×Travel & Leisure
Travel Weekly143.37×Travel & Leisure
Virgin America162.33×Travel & Leisure
Tour operator53.54×Travel & Leisure
Opera house63.01×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by P&O Cruises audience
TraitClusterScore
TravellingTHRILL2.01
Quality AwarenessPREMIUM1.93
PatriotismCONSERVATISM1.68
Career OrientationPOWER1.49
IndulgenceJOY1.42
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for P&O Cruises
CountryShare
United Kingdom72.0%
Australia7.6%
United States6.6%

See P&O Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does P&O Cruises have in United States?

P&O Cruises has an estimated audience of 380,994 people in United States, concentrated in Florida and California.

What is the gender split and age of P&O Cruises fans?

56.1% of P&O Cruises fans are female, 43.9% are male, with an average age of 44.1 years.

Which brands do P&O Cruises fans like most?

P&O Cruises fans show strongest brand affinity for Carnival Cruises (748.24×), MSC Cruises (263.32×), and Crystal Cruises (398.6×) over the country average.

Where do P&O Cruises fans live in United States?

P&O Cruises fans in United States are most concentrated in Florida (reach 70,393), California (reach 35,948), and Texas (reach 25,899). These three regions account for the largest share of the active audience.

What other brands do P&O Cruises fans also like?

Beyond P&O Cruises itself, the audience over-indexes on MSC Cruises (263.32×), Crystal Cruises (398.6×), Cunard Line (406.78×), and TAM Airlines (390.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for P&O Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.