Travel Weekly Audience in United States

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Travel Weekly has an estimated audience of 345,883 people in United States. 64.7% are female, 35.3% are male, average age 40.8. Top regions: Florida, New York, California. Top brand affinities: Meals on Wheels, JDM Cars, Mount Kilimanjaro, Lulu 黃路梓茵, KTLA 5 Morning News.

The average Travel Weekly fan in United States is 40.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Meals on Wheels, JDM Cars, Mount Kilimanjaro, with strongest over-indexing on Meals on Wheels (268.48× the country average). Demographically, the Travel Weekly audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Travel Weekly fans

Demographic split for Travel Weekly audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.8
Estimated audience size345,883

Audience persona

The typical Travel Weekly fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Travel Weekly in United States
RegionReachAffinity
Florida55,6762.38×
New York38,2591.98×
California37,9961×
Texas22,7890.77×
Virginia16,0131.9×
Georgia14,9821.41×
Pennsylvania12,6311.08×
New Jersey12,3531.4×
Illinois11,0730.96×
Arizona8,6231.22×
North Carolina6,8100.65×
Massachusetts6,7760.99×
Missouri6,5471.17×
Colorado6,5221.2×
Washington6,0950.88×
Ohio5,3040.5×
Michigan4,9340.55×
Nevada4,3911.31×
Tennessee3,9800.57×
South Carolina3,8550.74×
Maryland3,7860.64×
Wisconsin3,6160.69×
Minnesota3,4620.7×
Alabama3,1580.65×
Hawaii3,0482.05×
Connecticut2,9470.85×
Oregon2,5690.65×
Kentucky2,5260.58×
Indiana2,4410.39×
Washington, District of Columbia1,8821.81×
Utah1,8350.59×
Louisiana1,6420.37×
Kansas1,5960.59×
New Hampshire1,5071.11×
Oklahoma1,4970.39×
Mississippi1,4770.52×
Rhode Island1,4551.32×
Arkansas1,3120.46×
Iowa1,2480.44×
West Virginia1,2200.76×
Alaska1,2171.64×
Maine1,2120.98×
Idaho1,1260.65×
Nebraska1,0660.61×
Montana1,0611.11×
South Dakota1,0471.31×
North Dakota1,0201.43×
Wyoming9871.92×
New Mexico9790.56×
Vermont9541.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel Weekly audience
BrandAffinityCategory
Meals on Wheels268.48×Food & Beverages
JDM Cars289.84×Cars & Mobility
Mount Kilimanjaro363.54×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
KTLA 5 Morning News249.18×Movies & TV
Cincinnati Bearcats29.12×Sports
Karbala17.36×Travel & Leisure
Cherish (group)18.52×Music & Radio
Pantsuit17.23×Fashion & Accessoires
Tiara15.51×Politics & Society
Keene, New Hampshire26.07×Travel & Leisure
Kona Grill14.24×Food & Beverages
Holladay, Utah43.42×Travel & Leisure
Historic site5.02×Arts & Culture
Nurse education3.54×Kids & Family
Natural rubber2.14×Cars & Mobility
Príncipe12.13×Travel & Leisure
Elsword15.72×Games
Nationality1.98×Politics & Society
Bugatti Chiron9.29×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel Weekly audience
TraitClusterScore
TravellingTHRILL3.03
SustainabilityBALANCE2.02
Luxury OrientationPREMIUM1.91
Design AffinityPREMIUM1.75
Quality AwarenessPREMIUM1.66
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Travel Weekly
CountryShare
United States45.4%
United Kingdom22.3%
Italy8.2%

See Travel Weekly audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Travel Weekly have in United States?

Travel Weekly has an estimated audience of 345,883 people in United States, concentrated in Florida and New York.

What is the gender split and age of Travel Weekly fans?

64.7% of Travel Weekly fans are female, 35.3% are male, with an average age of 40.8 years.

Which brands do Travel Weekly fans like most?

Travel Weekly fans show strongest brand affinity for Meals on Wheels (268.48×), JDM Cars (289.84×), and Mount Kilimanjaro (363.54×) over the country average.

Where do Travel Weekly fans live in United States?

Travel Weekly fans in United States are most concentrated in Florida (reach 55,676), New York (reach 38,259), and California (reach 37,996). These three regions account for the largest share of the active audience.

What other brands do Travel Weekly fans also like?

Beyond Travel Weekly itself, the audience over-indexes on JDM Cars (289.84×), Mount Kilimanjaro (363.54×), Lulu 黃路梓茵 (20×), and KTLA 5 Morning News (249.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.