Rascasse Audience Intelligence

Travel Weekly Audience in United States

A data profile of the people who buy, follow and care about Travel Weekly in United States — modelled from more than twelve digital signal sources. Travel Weekly has an estimated audience of 345,988 people in United States.

#190among Newspaper in United States#1466among Website / Newspaper / Magazine in United States#3704in Travel & Leisure

The average Travel Weekly fan in United States is 40.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Eurostar, Anjelica Huston, TransUnion, with strongest over-indexing on Eurostar (372.59× the country average).

Demographically, the Travel Weekly audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Weekly fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Eurostar.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Weekly profile in United States.

Audience size
346K
in United States
Gender
64.7%♀
35.3% male
Age
40.8
average years
Country rank
#44899
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Travel Weekly

64.7% are female, 35.3% are male, average age 40.8.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Travel Weekly audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.8
Estimated audience size345,988
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Travel Weekly audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Travel Weekly audience comes from United States.

Worldwide audience distribution share by country for Travel Weekly
CountryShare
United States45.8%
United Kingdom22.3%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Weekly audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Weekly fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.04×
02New York~30K1.78×
03Virginia~10K1.56×
04Hawaii~2K1.43×
05Washington, District of Columbia~1K1.28×
06New Jersey~10K1.25×
07Georgia~10K1.16×
08Nevada~4K1.14×
09Vermont<1K1.14×
10Arizona~8K1.13×
11North Dakota<1K1.12×
12Pennsylvania~10K1.11×
13Colorado~6K1.11×
14Alaska<1K1.09×
15Illinois~10K1.08×
16Rhode Island~1K1.06×
17South Dakota<1K1.06×
18Montana<1K1.04×
19Missouri~6K1.03×
20New Hampshire~1K1.03×
21Delaware<1K1.00×
22Massachusetts~7K0.99×
23Maine~1K0.99×
24West Virginia~2K0.97×
25Washington~7K0.95×
26Idaho~2K0.95×
27California~40K0.93×
28Connecticut~3K0.93×
29New Mexico~2K0.93×
30Nebraska~2K0.93×
31Mississippi~3K0.92×
32Kansas~2K0.91×
33Arkansas~3K0.90×
34Iowa~3K0.89×
35Wisconsin~5K0.88×
36Kentucky~4K0.88×
37Oklahoma~3K0.88×
38South Carolina~5K0.87×
39Utah~3K0.87×
40Alabama~4K0.86×
41Louisiana~4K0.86×
42Oregon~3K0.86×
43Maryland~5K0.84×
44Minnesota~4K0.84×
45Tennessee~6K0.82×
46Indiana~5K0.79×
47Texas~20K0.78×
48North Carolina~8K0.77×
49Ohio~8K0.75×
50Michigan~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Travel Weekly, United States
0.75×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Weekly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Weekly audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics379.36×
02EurostarCars & Mobility372.59×
03Yas IslandTravel & Leisure289.23×
04TUI CruisesTravel & Leisure187.42×
05AIDA CruisesTravel & Leisure185.01×
06Renaissance HotelsTravel & Leisure161.64×
07Swiss International Air LinesTravel & Leisure143.80×
08P&O CruisesTravel & Leisure143.37×
09Bordeaux wineFood & Beverages107.59×
10CDWTechnology & Electronics101.42×
11The A-TeamMovies & TV97.83×
12Anjelica HustonMovies & TV95.82×
13Copa AirlinesTravel & Leisure67.43×
14LongchampFashion & Accessoires55.36×
15TransUnionTechnology & Electronics55.32×
16Laura DernMovies & TV41.84×
17CheapOairTravel & Leisure40.59×
18Laurence FishburneMovies & TV33.28×
19HyattTravel & Leisure25.82×
20Bank of AmericaBusiness & Career8.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Weekly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Weekly audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.89×
Family OrientationCONSERVATISM2.08×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Weekly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Weekly have in United States?

Travel Weekly has an estimated audience of 345,988 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Travel Weekly fans?

64.7% of Travel Weekly fans are female, 35.3% are male, with an average age of 40.8 years.

03

Which brands do Travel Weekly fans like most?

Travel Weekly fans show strongest brand affinity for Eurostar (372.59×), Anjelica Huston (95.82×), and TransUnion (55.32×) over the country average.

04

Where do Travel Weekly fans live in United States?

Travel Weekly fans in United States are most concentrated in Florida (reach ~50K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Weekly fans also like?

Beyond Travel Weekly itself, the audience over-indexes on Anjelica Huston (95.82×), TransUnion (55.32×), Sharp Aquos (379.36×), and Bordeaux wine (107.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Travel Weekly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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