Rascasse Audience Intelligence

TUI Cruises Target Market in United States

A data profile of the people who buy, follow and care about TUI Cruises in United States — modelled from more than twelve digital signal sources. TUI Cruises has an estimated audience of 289,127 people in United States.

#23among Cruises in United States#5107among Brand in United States#4127in Travel & Leisure

The average TUI Cruises fan in United States is 48.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Carnival Cruises, Azamara Club Cruises, CheapOair, with strongest over-indexing on Carnival Cruises (376.82× the country average).

Demographically, the TUI Cruises audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TUI Cruises fan in United States is more female, around 48.6 years old, with strong Travelling tendencies and a notable affinity for Carnival Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TUI Cruises profile in United States.

Audience size
289K
in United States
Gender
55.4%♀
44.6% male
Age
48.6
average years
Country rank
#49269
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TUI Cruises

55.4% are female, 44.6% are male, average age 48.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for TUI Cruises audience in United States
MetricValue
Female55.4%
Male44.6%
Average age48.6
Estimated audience size289,127
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the TUI Cruises audience in United States
Age bracketShare%
16-198%
20-299%
30-3912%
40-4921%
50+50%
Fig. 04

Worldwide distribution

6.5%

of the worldwide TUI Cruises audience comes from United States.

Worldwide audience distribution share by country for TUI Cruises
CountryShare
Germany42.2%
United Kingdom30.4%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TUI Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

TUI Cruises customers by region in United States
#RegionReachAffinity×
01Florida~70K3.59×
02Alaska~1K1.77×
03Virginia~9K1.26×
04Vermont<1K1.22×
05New York~20K1.17×
06North Dakota<1K1.17×
07Hawaii~1K1.12×
08Washington, District of Columbia<1K1.10×
09South Dakota<1K1.09×
10Maine~1K1.08×
11Montana<1K1.08×
12Rhode Island<1K1.04×
13Delaware<1K1.04×
14West Virginia~1K1.02×
15New Hampshire~1K1.01×
16South Carolina~4K1.00×
17Idaho~1K0.98×
18Maryland~5K0.97×
19Nebraska~1K0.96×
20New Mexico~1K0.95×
21Georgia~8K0.94×
22Massachusetts~5K0.94×
23Mississippi~2K0.94×
24New Jersey~7K0.93×
25Nevada~3K0.93×
26Kansas~2K0.93×
27Connecticut~3K0.92×
28Arkansas~2K0.92×
29Kentucky~3K0.90×
30Iowa~2K0.90×
31Louisiana~3K0.89×
32Oklahoma~3K0.89×
33Utah~2K0.89×
34Colorado~4K0.87×
35Alabama~4K0.87×
36Oregon~3K0.86×
37Arizona~5K0.85×
38Washington~5K0.84×
39Missouri~4K0.84×
40Wisconsin~4K0.84×
41North Carolina~7K0.83×
42Tennessee~5K0.83×
43Indiana~4K0.83×
44Minnesota~3K0.83×
45Pennsylvania~8K0.78×
46Michigan~6K0.78×
47Texas~20K0.77×
48Ohio~7K0.76×
49Illinois~7K0.74×
50California~20K0.67×
Fig. 06

Affinity by region

Affinity by region — TUI Cruises, United States
0.67×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TUI Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TUI Cruises audience
#·InterestCategoryAffinity×
01TAM AirlinesTravel & Leisure472.22×
02Azamara Club CruisesTravel & Leisure419.35×
03Cunard LineTravel & Leisure403.95×
04Carnival CruisesTravel & Leisure376.82×
05UniworldTravel & Leisure374.42×
06Windstar CruisesTravel & Leisure236.79×
07Virgin AmericaTravel & Leisure228.16×
08Hard Rock Hotel & Casino Punta CanaTravel & Leisure208.33×
09Trafalgar TravelTravel & Leisure189.38×
10Travel WeeklyTravel & Leisure187.42×
11Korean AirTravel & Leisure173.46×
12Interval InternationalBusiness & Career155.11×
13Cruise CriticTravel & Leisure119.70×
14CheapOairTravel & Leisure111.22×
15LAN AirlinesTravel & Leisure107.04×
16River cruiseTravel & Leisure104.36×
17Opera houseArts & Culture96.27×
18Holland America LineTravel & Leisure85.76×
19Tour operatorTravel & Leisure60.19×
20Pedro PascalMovies & TV23.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TUI Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TUI Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL5.36×
Luxury OrientationPREMIUM3.73×
Quality AwarenessPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TUI Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Career OrientationPOWER0.54×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TUI Cruises's target market in United States?

TUI Cruises's target market in United States covers an estimated 289,127 people, concentrated in Florida and California.

02

What is the gender split and age of TUI Cruises customers?

55.4% of the TUI Cruises audience are female, 44.6% are male, with an average age of 48.6 years.

03

Which brands do TUI Cruises fans like most?

TUI Cruises fans show strongest brand affinity for Carnival Cruises (376.82×), Azamara Club Cruises (419.35×), and CheapOair (111.22×) over the country average.

04

Where do TUI Cruises fans live in United States?

TUI Cruises fans in United States are most concentrated in Florida (reach ~70K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TUI Cruises fans also like?

Beyond TUI Cruises itself, the audience over-indexes on Azamara Club Cruises (419.35×), CheapOair (111.22×), TAM Airlines (472.22×), and Windstar Cruises (236.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See TUI Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TUI Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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