TUI Cruises Audience in United States

TUI Cruises logo

TUI Cruises has an estimated audience of 289,426 people in United States. 55.4% are female, 44.6% are male, average age 48.6. Top regions: Florida, New York, California. Top brand affinities: Carnival Cruises, Azamara Club Cruises, CheapOair, TAM Airlines, Windstar Cruises.

The average TUI Cruises fan in United States is 48.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Carnival Cruises, Azamara Club Cruises, CheapOair, with strongest over-indexing on Carnival Cruises (376.82× the country average). Demographically, the TUI Cruises audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of TUI Cruises fans

Demographic split for TUI Cruises audience in United States
MetricValue
Female55.4%
Male44.6%
Average age48.6
Estimated audience size289,426

Audience persona

The typical TUI Cruises fan in United States is more female, around 48.6 years old, with strong Travelling tendencies and a notable affinity for Carnival Cruises.

Top regions in United States

Top regions ranked by reach for TUI Cruises in United States
RegionReachAffinity
Florida78,0513.98×
New York20,5141.27×
California19,9740.63×
Texas15,6010.63×
Virginia10,4271.48×
Georgia7,9150.89×
New Jersey6,7530.92×
Pennsylvania6,2570.64×
North Carolina6,1310.7×
Massachusetts5,5160.97×
South Carolina5,3711.23×
Illinois5,3510.55×
Maryland5,0991.02×
Ohio4,8460.54×
Arizona4,0670.69×
Washington3,8110.66×
Michigan3,4730.46×
Tennessee3,4620.6×
Colorado2,8090.62×
Missouri2,5340.54×
Nevada2,4470.87×
Wisconsin2,1110.48×
Indiana2,0930.4×
Alabama2,0440.51×
Alaska2,0353.29×
Connecticut1,9160.66×
Louisiana1,8300.49×
Kentucky1,7600.48×
Minnesota1,7150.41×
Mississippi1,6470.69×
Oregon1,6100.49×
Hawaii1,5991.29×
Utah1,5120.58×
Arkansas1,4630.61×
Oklahoma1,4310.45×
Washington, District of Columbia1,3991.61×
Kansas1,3600.6×
West Virginia1,3591.01×
Idaho1,2550.86×
Iowa1,1920.5×
Montana1,1831.47×
South Dakota1,1671.74×
North Dakota1,1361.91×
New Hampshire1,1200.98×
Wyoming1,1002.56×
Nebraska1,0970.76×
New Mexico1,0910.75×
Rhode Island1,0821.17×
Maine1,0811.04×
Vermont1,0642.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TUI Cruises audience
BrandAffinityCategory
Carnival Cruises376.82×Travel & Leisure
Azamara Club Cruises419.35×Travel & Leisure
CheapOair111.22×Travel & Leisure
TAM Airlines472.22×Travel & Leisure
Windstar Cruises236.79×Travel & Leisure
River cruise104.36×Travel & Leisure
Uniworld374.42×Travel & Leisure
Cunard Line403.95×Travel & Leisure
Korean Air173.46×Travel & Leisure
Interval International155.11×Business & Career
Cruise Critic119.7×Travel & Leisure
Trafalgar Travel189.38×Travel & Leisure
Virgin America228.16×Travel & Leisure
Travel Weekly187.42×Travel & Leisure
Opera house96.27×Arts & Culture
Pedro Pascal23.65×Movies & TV
Holland America Line85.76×Travel & Leisure
Hard Rock Hotel & Casino Punta Cana208.33×Travel & Leisure
Tour operator60.19×Travel & Leisure
Casa de Campo, Dominican Republic271.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TUI Cruises audience
TraitClusterScore
TravellingTHRILL2.1
Quality AwarenessPREMIUM1.79
PatriotismCONSERVATISM1.74
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.35
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for TUI Cruises
CountryShare
Germany40.7%
United Kingdom32.2%
United States6.5%

See TUI Cruises audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does TUI Cruises have in United States?

TUI Cruises has an estimated audience of 289,426 people in United States, concentrated in Florida and New York.

What is the gender split and age of TUI Cruises fans?

55.4% of TUI Cruises fans are female, 44.6% are male, with an average age of 48.6 years.

Which brands do TUI Cruises fans like most?

TUI Cruises fans show strongest brand affinity for Carnival Cruises (376.82×), Azamara Club Cruises (419.35×), and CheapOair (111.22×) over the country average.

Where do TUI Cruises fans live in United States?

TUI Cruises fans in United States are most concentrated in Florida (reach 78,051), New York (reach 20,514), and California (reach 19,974). These three regions account for the largest share of the active audience.

What other brands do TUI Cruises fans also like?

Beyond TUI Cruises itself, the audience over-indexes on Azamara Club Cruises (419.35×), CheapOair (111.22×), TAM Airlines (472.22×), and Windstar Cruises (236.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TUI Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.