Rascasse Audience Intelligence

Cunard Line Target Market in United States

A data profile of the people who buy, follow and care about Cunard Line in United States — modelled from more than twelve digital signal sources. Cunard Line has an estimated audience of 292,935 people in United States.

#5064among Brand in United States#4098in Travel & Leisure

The average Cunard Line fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include P&O Cruises, AIDA Cruises, TUI Cruises, with strongest over-indexing on P&O Cruises (406.78× the country average).

Demographically, the Cunard Line audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cunard Line fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for P&O Cruises.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cunard Line profile in United States.

Audience size
293K
in United States
Gender
56.5%♀
43.5% male
Age
44.7
average years
Country rank
#48952
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cunard Line

56.5% are female, 43.5% are male, average age 44.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Cunard Line audience in United States
MetricValue
Female56.5%
Male43.5%
Average age44.7
Estimated audience size292,935
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Cunard Line audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3912%
40-4916%
50+42%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Cunard Line audience comes from United States.

Worldwide audience distribution share by country for Cunard Line
CountryShare
United Kingdom42.6%
United States27.9%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cunard Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Cunard Line customers by region in United States
#RegionReachAffinity×
01Alaska~1K2.00×
02New York~20K1.31×
03Florida~30K1.26×
04Washington~7K1.19×
05Massachusetts~7K1.19×
06New Hampshire~1K1.19×
07Rhode Island~1K1.15×
08Connecticut~3K1.12×
09Maine~1K1.10×
10New Jersey~8K1.07×
11Vermont<1K1.07×
12Virginia~7K1.04×
13Hawaii~1K1.03×
14South Carolina~5K1.02×
15North Dakota<1K1.02×
16Washington, District of Columbia<1K1.01×
17Delaware<1K1.01×
18California~30K1.00×
19Pennsylvania~10K1.00×
20Maryland~5K1.00×
21Oregon~3K0.99×
22South Dakota<1K0.99×
23West Virginia~1K0.98×
24Montana<1K0.98×
25Nevada~3K0.96×
26North Carolina~8K0.95×
27Tennessee~6K0.95×
28Kentucky~4K0.95×
29Idaho~1K0.94×
30Kansas~2K0.92×
31New Mexico~1K0.92×
32Colorado~4K0.91×
33Missouri~4K0.90×
34Minnesota~4K0.90×
35Louisiana~3K0.90×
36Nebraska~1K0.90×
37Oklahoma~3K0.89×
38Mississippi~2K0.89×
39Arkansas~2K0.89×
40Michigan~7K0.88×
41Iowa~2K0.88×
42Arizona~5K0.87×
43Alabama~4K0.87×
44Utah~2K0.87×
45Wisconsin~4K0.86×
46Ohio~8K0.85×
47Indiana~5K0.84×
48Georgia~8K0.83×
49Illinois~8K0.81×
50Texas~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Cunard Line, United States
0.78×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cunard Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cunard Line audience
#·InterestCategoryAffinity×
01AIDA CruisesTravel & Leisure443.60×
02P&O CruisesTravel & Leisure406.78×
03TUI CruisesTravel & Leisure403.95×
04PlymouthTravel & Leisure46.22×
05American Cruise LinesTravel & Leisure34.14×
06Bob EvansFood & Beverages30.78×
07Sequoia National ParkTravel & Leisure28.46×
08Oceania CruisesTravel & Leisure28.28×
09Holland America LineTravel & Leisure27.61×
10Celebrity CruisesTravel & Leisure19.09×
11Royal Caribbean Cruises Ltd.Travel & Leisure18.49×
12Viking CruisesTravel & Leisure17.48×
13Norwegian Cruise LineTravel & Leisure12.51×
14First class travelTravel & Leisure9.61×
15QVCMovies & TV8.49×
16Sustainable energyHome & Garden8.32×
17FedExBusiness & Career6.80×
18Renewable energyBusiness & Career6.05×
19Mortgage loansBusiness & Career4.18×
20AirbnbTravel & Leisure3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cunard Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cunard Line audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.31×
Quality AwarenessPREMIUM3.95×
Family OrientationCONSERVATISM3.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cunard Line audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Healthy LifestyleBALANCE0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cunard Line's target market in United States?

Cunard Line's target market in United States covers an estimated 292,935 people, concentrated in California and Florida.

02

What is the gender split and age of Cunard Line customers?

56.5% of the Cunard Line audience are female, 43.5% are male, with an average age of 44.7 years.

03

Which brands do Cunard Line fans like most?

Cunard Line fans show strongest brand affinity for P&O Cruises (406.78×), AIDA Cruises (443.6×), and TUI Cruises (403.95×) over the country average.

04

Where do Cunard Line fans live in United States?

Cunard Line fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cunard Line fans also like?

Beyond Cunard Line itself, the audience over-indexes on AIDA Cruises (443.6×), TUI Cruises (403.95×), Royal Caribbean Cruises Ltd. (18.49×), and Bob Evans (30.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cunard Line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cunard Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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