Rascasse Audience Intelligence

AIDA Cruises Target Market in United States

A data profile of the people who buy, follow and care about AIDA Cruises in United States — modelled from more than twelve digital signal sources. AIDA Cruises has an estimated audience of 255,408 people in United States.

#26among Cruises in United States#5436among Brand in United States#4422in Travel & Leisure

The average AIDA Cruises fan in United States is 45.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Carnival Cruises, Azamara Club Cruises, River cruise, with strongest over-indexing on Carnival Cruises (462.52× the country average).

Demographically, the AIDA Cruises audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AIDA Cruises fan in United States is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Carnival Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AIDA Cruises profile in United States.

Audience size
255K
in United States
Gender
56.6%♀
43.4% male
Age
45.3
average years
Country rank
#52311
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AIDA Cruises

56.6% are female, 43.4% are male, average age 45.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for AIDA Cruises audience in United States
MetricValue
Female56.6%
Male43.4%
Average age45.3
Estimated audience size255,408
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the AIDA Cruises audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3913%
40-4918%
50+42%
Fig. 04

Worldwide distribution

6.1%

of the worldwide AIDA Cruises audience comes from United States.

Worldwide audience distribution share by country for AIDA Cruises
CountryShare
Germany42.4%
Romania6.3%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AIDA Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

AIDA Cruises customers by region in United States
#RegionReachAffinity×
01Hawaii~4K3.35×
02Florida~50K2.81×
03Alaska<1K1.79×
04New York~20K1.19×
05South Carolina~4K1.17×
06Vermont<1K1.16×
07Washington, District of Columbia<1K1.13×
08North Dakota<1K1.10×
09South Dakota<1K1.09×
10Montana<1K1.04×
11Delaware<1K1.01×
12New Hampshire~1K1.00×
13Rhode Island<1K1.00×
14Virginia~6K0.99×
15West Virginia~1K0.98×
16Maine<1K0.98×
17Georgia~8K0.97×
18Nevada~2K0.97×
19Idaho~1K0.95×
20Maryland~4K0.94×
21New Jersey~6K0.93×
22Connecticut~2K0.93×
23New Mexico~1K0.93×
24Nebraska~1K0.93×
25Mississippi~2K0.92×
26Massachusetts~5K0.91×
27Kentucky~3K0.91×
28Arkansas~2K0.91×
29Washington~5K0.90×
30Louisiana~3K0.90×
31Kansas~2K0.90×
32Tennessee~5K0.89×
33Iowa~2K0.89×
34California~20K0.88×
35North Carolina~7K0.88×
36Alabama~3K0.88×
37Oklahoma~2K0.88×
38Utah~2K0.88×
39Arizona~4K0.86×
40Oregon~2K0.85×
41Colorado~3K0.84×
42Missouri~3K0.83×
43Wisconsin~3K0.83×
44Indiana~4K0.82×
45Minnesota~3K0.82×
46Texas~20K0.80×
47Michigan~5K0.79×
48Pennsylvania~7K0.78×
49Illinois~6K0.76×
50Ohio~6K0.75×
Fig. 06

Affinity by region

Affinity by region — AIDA Cruises, United States
0.75×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AIDA Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AIDA Cruises audience
#·InterestCategoryAffinity×
01Carnival CruisesTravel & Leisure462.52×
02Azamara Club CruisesTravel & Leisure460.51×
03Cunard LineTravel & Leisure443.60×
04UniworldTravel & Leisure401.42×
05Trafalgar TravelTravel & Leisure220.40×
06Virgin AmericaTravel & Leisure209.35×
07TAM AirlinesTravel & Leisure189.66×
08Funjet VacationsCars & Mobility187.19×
09Travel WeeklyTravel & Leisure185.01×
10Interval InternationalBusiness & Career154.04×
11Opera houseArts & Culture119.50×
12River cruiseTravel & Leisure117.78×
13Cruise CriticTravel & Leisure115.57×
14CheapOairTravel & Leisure95.03×
15Holland America LineTravel & Leisure90.09×
16Homewood SuitesTravel & Leisure73.38×
17Korean AirTravel & Leisure69.67×
18Cirque du SoleilMusic & Radio41.98×
19Universal Studios FloridaTravel & Leisure40.48×
20Pedro PascalMovies & TV29.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AIDA Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AIDA Cruises audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.35×
TravellingTHRILL3.93×
Quality AwarenessPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AIDA Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Need for SecurityCONSERVATISM0.60×
Social Media UsageJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AIDA Cruises's target market in United States?

AIDA Cruises's target market in United States covers an estimated 255,408 people, concentrated in Florida and California.

02

What is the gender split and age of AIDA Cruises customers?

56.6% of the AIDA Cruises audience are female, 43.4% are male, with an average age of 45.3 years.

03

Which brands do AIDA Cruises fans like most?

AIDA Cruises fans show strongest brand affinity for Carnival Cruises (462.52×), Azamara Club Cruises (460.51×), and River cruise (117.78×) over the country average.

04

Where do AIDA Cruises fans live in United States?

AIDA Cruises fans in United States are most concentrated in Florida (reach ~50K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do AIDA Cruises fans also like?

Beyond AIDA Cruises itself, the audience over-indexes on Azamara Club Cruises (460.51×), River cruise (117.78×), Cunard Line (443.6×), and Uniworld (401.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See AIDA Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AIDA Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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