AIDA Cruises Audience in United States

AIDA Cruises has an estimated audience of 256,221 people in United States. 56.6% are female, 43.4% are male, average age 45.3. Top regions: Florida, California, New York. Top brand affinities: Carnival Cruises, Azamara Club Cruises, River cruise, Cunard Line, Uniworld.

The average AIDA Cruises fan in United States is 45.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Carnival Cruises, Azamara Club Cruises, River cruise, with strongest over-indexing on Carnival Cruises (462.52× the country average). Demographically, the AIDA Cruises audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of AIDA Cruises fans

Demographic split for AIDA Cruises audience in United States
MetricValue
Female56.6%
Male43.4%
Average age45.3
Estimated audience size256,221

Audience persona

The typical AIDA Cruises fan in United States is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Carnival Cruises.

Top regions in United States

Top regions ranked by reach for AIDA Cruises in United States
RegionReachAffinity
Florida57,5833.32×
California23,9320.85×
New York18,3581.28×
Texas18,1950.83×
Georgia7,5700.96×
Virginia6,9991.12×
North Carolina6,7160.87×
New Jersey6,3280.97×
Pennsylvania5,7010.66×
Illinois5,4150.63×
Ohio4,7130.6×
Maryland4,5511.03×
Washington4,5480.88×
Massachusetts4,5260.9×
Michigan4,4640.67×
South Carolina4,1281.07×
Arizona3,8420.73×
Tennessee3,5640.69×
Kentucky2,9440.92×
Colorado2,9160.72×
Missouri2,7820.67×
Louisiana2,7750.84×
Nevada2,6301.06×
Indiana2,6270.56×
Alabama2,5830.72×
Connecticut2,2900.89×
Minnesota2,2860.62×
Wisconsin2,2580.59×
Alaska1,6843.07×
Oregon1,6840.57×
Oklahoma1,5890.56×
Utah1,3950.61×
Mississippi1,2910.61×
Washington, District of Columbia1,2801.66×
Hawaii1,1761.07×
Arkansas1,1470.54×
Kansas1,0670.53×
West Virginia1,0660.89×
Iowa1,0130.48×
Idaho9840.77×
Montana9271.3×
New Mexico9270.72×
South Dakota9151.55×
North Dakota8911.69×
New Hampshire8780.87×
Wyoming8622.27×
Nebraska8600.67×
Rhode Island8481.04×
Maine8480.92×
Vermont8341.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AIDA Cruises audience
BrandAffinityCategory
Carnival Cruises462.52×Travel & Leisure
Azamara Club Cruises460.51×Travel & Leisure
River cruise117.78×Travel & Leisure
Cunard Line443.6×Travel & Leisure
Uniworld401.42×Travel & Leisure
CheapOair95.03×Travel & Leisure
Interval International154.04×Business & Career
Cruise Critic115.57×Travel & Leisure
Trafalgar Travel220.4×Travel & Leisure
Opera house119.5×Arts & Culture
Pedro Pascal29.36×Movies & TV
Travel Weekly185.01×Travel & Leisure
Virgin America209.35×Travel & Leisure
Holland America Line90.09×Travel & Leisure
TAM Airlines189.66×Travel & Leisure
Cirque du Soleil41.98×Music & Radio
Funjet Vacations187.19×Cars & Mobility
Universal Studios Florida40.48×Travel & Leisure
Homewood Suites73.38×Travel & Leisure
Korean Air69.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AIDA Cruises audience
TraitClusterScore
TravellingTHRILL2.18
PatriotismCONSERVATISM2.14
Quality AwarenessPREMIUM2.14
IndulgenceJOY1.58
Family OrientationCONSERVATISM1.58
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for AIDA Cruises
CountryShare
Germany42.1%
Romania6.3%
United States6.2%

See AIDA Cruises audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does AIDA Cruises have in United States?

AIDA Cruises has an estimated audience of 256,221 people in United States, concentrated in Florida and California.

What is the gender split and age of AIDA Cruises fans?

56.6% of AIDA Cruises fans are female, 43.4% are male, with an average age of 45.3 years.

Which brands do AIDA Cruises fans like most?

AIDA Cruises fans show strongest brand affinity for Carnival Cruises (462.52×), Azamara Club Cruises (460.51×), and River cruise (117.78×) over the country average.

Where do AIDA Cruises fans live in United States?

AIDA Cruises fans in United States are most concentrated in Florida (reach 57,583), California (reach 23,932), and New York (reach 18,358). These three regions account for the largest share of the active audience.

What other brands do AIDA Cruises fans also like?

Beyond AIDA Cruises itself, the audience over-indexes on Azamara Club Cruises (460.51×), River cruise (117.78×), Cunard Line (443.6×), and Uniworld (401.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AIDA Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.