Rascasse Audience Intelligence

AIDA Cruises Target Market in Germany

A data profile of the people who buy, follow and care about AIDA Cruises in Germany — modelled from more than twelve digital signal sources. AIDA Cruises has an estimated audience of 1,768,971 people in Germany.

#2among Cruises in Germany#470among Brand in Germany#305in Travel & Leisure

The average AIDA Cruises fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include TUI Cruises, MSC Cruises, TUI, with strongest over-indexing on TUI Cruises (8.35× the country average).

Demographically, the AIDA Cruises audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AIDA Cruises fan in Germany is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for TUI Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AIDA Cruises profile in Germany.

Audience size
1.8M
in Germany
Gender
62.5%♀
37.5% male
Age
44.3
average years
Country rank
#3799
Brand in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AIDA Cruises

62.5% are female, 37.5% are male, average age 44.3.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for AIDA Cruises audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age44.3
Estimated audience size1,768,971
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the AIDA Cruises audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4929%
50+28%
Fig. 04

Worldwide distribution

42.4%

of the worldwide AIDA Cruises audience comes from Germany.

Worldwide audience distribution share by country for AIDA Cruises
CountryShare
Germany42.4%
Romania6.3%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AIDA Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

AIDA Cruises customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~80K2.41×
02Schleswig-Holstein~90K1.44×
03Brandenburg~70K1.36×
04Sachsen-Anhalt~60K1.35×
05Hamburg~40K1.09×
06Thüringen~50K1.07×
07Niedersachsen~200K1.03×
08Sachsen~80K0.93×
09Nordrhein-Westfalen~300K0.81×
10Berlin~60K0.77×
11Rheinland-Pfalz~70K0.76×
12Hessen~90K0.72×
13Saarland~20K0.72×
14Bremen~9K0.63×
15Baden-Württemberg~100K0.59×
16Bayern~100K0.45×
Fig. 06

Affinity by region

Affinity by region — AIDA Cruises, Germany
0.45×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AIDA Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AIDA Cruises audience
#·InterestCategoryAffinity×
01MSC CruisesTravel & Leisure8.52×
02TUI CruisesTravel & Leisure8.35×
03Celebrity CruisesTravel & Leisure7.84×
04Phoenix ReisenTravel & Leisure6.60×
05Sonnenklar.TVTravel & Leisure4.27×
06Household goodsHome & Garden3.94×
07TUITravel & Leisure3.62×
08Street OneFashion & Accessoires3.34×
09HolidayCheckTravel & Leisure3.05×
10In aller FreundschaftMovies & TV2.93×
11Roland KaiserMusic & Radio2.90×
12Storm of LoveMovies & TV2.68×
13CruisesTravel & Leisure2.50×
14Ernsting's familyShopping2.43×
15QVCMovies & TV2.28×
16TchiboShopping2.13×
17Helene FischerMusic & Radio1.98×
18Netto Marken-DiscountShopping1.65×
19Obi (store)Shopping1.55×
20BauhausShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AIDA Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AIDA Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.15×
Family OrientationCONSERVATISM1.13×
Quality AwarenessPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AIDA Cruises audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.47×
Social Media UsageJOY0.69×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AIDA Cruises's target market in Germany?

AIDA Cruises's target market in Germany covers an estimated 1,768,971 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of AIDA Cruises customers?

62.5% of the AIDA Cruises audience are female, 37.5% are male, with an average age of 44.3 years.

03

Which brands do AIDA Cruises fans like most?

AIDA Cruises fans show strongest brand affinity for TUI Cruises (8.35×), MSC Cruises (8.52×), and TUI (3.62×) over the country average.

04

Where do AIDA Cruises fans live in Germany?

AIDA Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AIDA Cruises fans also like?

Beyond AIDA Cruises itself, the audience over-indexes on MSC Cruises (8.52×), TUI (3.62×), Roland Kaiser (2.9×), and Sonnenklar.TV (4.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in Germany

See AIDA Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AIDA Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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