AIDA Cruises Audience in Germany
AIDA Cruises has an estimated audience of 1,737,199 people in Germany. 62.5% are female, 37.5% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: TUI Cruises, TUI, MSC Cruises, Gala, Roland Kaiser.
The average AIDA Cruises fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include TUI Cruises, TUI, MSC Cruises, with strongest over-indexing on TUI Cruises (8.35× the country average). Demographically, the AIDA Cruises audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of AIDA Cruises fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.3 |
| Estimated audience size | 1,737,199 |
Audience persona
The typical AIDA Cruises fan in Germany is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for TUI Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 333,066 | 0.88× |
| Niedersachsen | 185,596 | 1.1× |
| Baden-Württemberg | 151,250 | 0.64× |
| Bayern | 132,167 | 0.47× |
| Hessen | 101,781 | 0.77× |
| Schleswig-Holstein | 93,688 | 1.5× |
| Sachsen | 75,525 | 0.89× |
| Rheinland-Pfalz | 69,907 | 0.8× |
| Brandenburg | 68,590 | 1.27× |
| Mecklenburg-Vorpommern | 67,247 | 2.03× |
| Berlin | 65,827 | 0.85× |
| Sachsen-Anhalt | 61,097 | 1.36× |
| Hamburg | 44,504 | 1.13× |
| Thüringen | 42,205 | 0.95× |
| Saarland | 15,823 | 0.74× |
| Bremen | 9,178 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI Cruises | 8.35× | Travel & Leisure |
| TUI | 3.62× | Travel & Leisure |
| MSC Cruises | 8.52× | Travel & Leisure |
| Gala | 2.06× | News |
| Roland Kaiser | 2.9× | Music & Radio |
| Sonnenklar.TV | 4.27× | Travel & Leisure |
| Wetter.com | 2.02× | Home & Garden |
| Street One | 3.34× | Fashion & Accessoires |
| Phoenix Reisen | 6.6× | Travel & Leisure |
| HolidayCheck | 3.05× | Travel & Leisure |
| Netto Marken-Discount | 1.65× | Shopping |
| Obi (store) | 1.55× | Shopping |
| Let's Dance (German TV series) | 2.19× | Movies & TV |
| Helene Fischer | 1.98× | Music & Radio |
| Household goods | 3.94× | Home & Garden |
| Storm of Love | 2.68× | Movies & TV |
| Tchibo | 2.13× | Shopping |
| Celebrity Cruises | 7.84× | Travel & Leisure |
| QVC | 2.28× | Movies & TV |
| Bauhaus | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Sports Activity | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.1% |
| Romania | 6.3% |
| United States | 6.2% |
See AIDA Cruises audiences in other countries
More Cruises audiences in Germany
- TUI Cruises (1,813,818)
- MSC Cruises (1,283,286)
- Royal Caribbean Cruises Ltd. (615,610)
- Disney Cruise Line (545,034)
- Princess Cruises (538,360)
Frequently asked questions
How many fans does AIDA Cruises have in Germany?
AIDA Cruises has an estimated audience of 1,737,199 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of AIDA Cruises fans?
62.5% of AIDA Cruises fans are female, 37.5% are male, with an average age of 44.3 years.
Which brands do AIDA Cruises fans like most?
AIDA Cruises fans show strongest brand affinity for TUI Cruises (8.35×), TUI (3.62×), and MSC Cruises (8.52×) over the country average.
Where do AIDA Cruises fans live in Germany?
AIDA Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,066), Niedersachsen (reach 185,596), and Baden-Württemberg (reach 151,250). These three regions account for the largest share of the active audience.
What other brands do AIDA Cruises fans also like?
Beyond AIDA Cruises itself, the audience over-indexes on TUI (3.62×), MSC Cruises (8.52×), Gala (2.06×), and Roland Kaiser (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AIDA Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.