Princess Cruises Audience in Germany
Princess Cruises has an estimated audience of 538,359 people in Germany. 55.8% are female, 44.2% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Royal Caribbean Cruises Ltd., TUI Cruises, AIDA Cruises, Celebrity Cruises, MSC Cruises.
The average Princess Cruises fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Royal Caribbean Cruises Ltd., TUI Cruises, AIDA Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (27.35× the country average). Demographically, the Princess Cruises audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of Princess Cruises fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.1 |
| Estimated audience size | 538,359 |
Audience persona
The typical Princess Cruises fan in Germany is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,272 | 0.79× |
| Bayern | 90,203 | 1.04× |
| Berlin | 61,512 | 2.56× |
| Baden-Württemberg | 57,760 | 0.79× |
| Hessen | 48,937 | 1.19× |
| Niedersachsen | 40,698 | 0.78× |
| Rheinland-Pfalz | 37,752 | 1.4× |
| Schleswig-Holstein | 17,430 | 0.9× |
| Hamburg | 15,725 | 1.29× |
| Sachsen | 14,423 | 0.55× |
| Mecklenburg-Vorpommern | 13,828 | 1.35× |
| Brandenburg | 13,029 | 0.78× |
| Thüringen | 8,697 | 0.63× |
| Sachsen-Anhalt | 7,584 | 0.54× |
| Bremen | 3,862 | 0.84× |
| Saarland | 3,773 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Royal Caribbean Cruises Ltd. | 27.35× | Travel & Leisure |
| TUI Cruises | 15.78× | Travel & Leisure |
| AIDA Cruises | 14.04× | Travel & Leisure |
| Celebrity Cruises | 22.52× | Travel & Leisure |
| MSC Cruises | 14.73× | Travel & Leisure |
| Norwegian Cruise Line | 22.37× | Travel & Leisure |
| Crystal Cruises | 22.26× | Travel & Leisure |
| Cruises | 4.6× | Travel & Leisure |
| Disney Cruise Line | 15.2× | Travel & Leisure |
| Holland America Line | 25× | Travel & Leisure |
| Viking Cruises | 22.99× | Travel & Leisure |
| Silversea Cruises | 22.6× | Travel & Leisure |
| River cruise | 15.87× | Travel & Leisure |
| Azamara Club Cruises | 26.32× | Travel & Leisure |
| HolidayCheck | 3.98× | Travel & Leisure |
| Baltic Sea | 4.48× | Travel & Leisure |
| Sonnenklar.TV | 4.69× | Travel & Leisure |
| Hurtigruten | 8.64× | Travel & Leisure |
| Greek Islands | 15.32× | Travel & Leisure |
| TUI | 2.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.31 |
| Quality Awareness | PREMIUM | 2.24 |
| Sustainability | BALANCE | 2.02 |
| Luxury Orientation | PREMIUM | 1.84 |
| Convenience Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 12.3% |
| Australia | 9.0% |
See Princess Cruises audiences in other countries
More Cruises audiences in Germany
- TUI Cruises (1,813,818)
- AIDA Cruises (1,737,200)
- MSC Cruises (1,283,286)
- Royal Caribbean Cruises Ltd. (615,610)
- Disney Cruise Line (545,034)
Frequently asked questions
How many fans does Princess Cruises have in Germany?
Princess Cruises has an estimated audience of 538,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Princess Cruises fans?
55.8% of Princess Cruises fans are female, 44.2% are male, with an average age of 44.1 years.
Which brands do Princess Cruises fans like most?
Princess Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (27.35×), TUI Cruises (15.78×), and AIDA Cruises (14.04×) over the country average.
Where do Princess Cruises fans live in Germany?
Princess Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,272), Bayern (reach 90,203), and Berlin (reach 61,512). These three regions account for the largest share of the active audience.
What other brands do Princess Cruises fans also like?
Beyond Princess Cruises itself, the audience over-indexes on TUI Cruises (15.78×), AIDA Cruises (14.04×), Celebrity Cruises (22.52×), and MSC Cruises (14.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Princess Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.