Rascasse Audience Intelligence

Princess Cruises Target Market in Germany

A data profile of the people who buy, follow and care about Princess Cruises in Germany — modelled from more than twelve digital signal sources. Princess Cruises has an estimated audience of 538,780 people in Germany.

#5among Cruises in Germany#1441among Brand in Germany#860in Travel & Leisure

The average Princess Cruises fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TUI Cruises, Royal Caribbean Cruises Ltd., AIDA Cruises, with strongest over-indexing on TUI Cruises (15.78× the country average).

Demographically, the Princess Cruises audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Princess Cruises fan in Germany is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for TUI Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princess Cruises profile in Germany.

Audience size
539K
in Germany
Gender
55.8%♀
44.2% male
Age
44.1
average years
Country rank
#11042
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Princess Cruises

55.8% are female, 44.2% are male, average age 44.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Princess Cruises audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age44.1
Estimated audience size538,780
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Princess Cruises audience in Germany
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4926%
50+31%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Princess Cruises audience comes from Germany.

Worldwide audience distribution share by country for Princess Cruises
CountryShare
United States43.5%
United Kingdom12.2%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princess Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

Princess Cruises customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.13×
02Mecklenburg-Vorpommern~10K1.31×
03Rheinland-Pfalz~40K1.30×
04Hamburg~20K1.28×
05Hessen~50K1.19×
06Bayern~90K1.05×
07Schleswig-Holstein~20K0.98×
08Bremen~4K0.97×
09Brandenburg~10K0.87×
10Niedersachsen~40K0.83×
11Nordrhein-Westfalen~100K0.82×
12Baden-Württemberg~60K0.82×
13Saarland~5K0.81×
14Thüringen~10K0.79×
15Sachsen-Anhalt~10K0.75×
16Sachsen~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Princess Cruises, Germany
0.65×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princess Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princess Cruises audience
#·InterestCategoryAffinity×
01Royal Caribbean Cruises Ltd.Travel & Leisure27.35×
02Azamara Club CruisesTravel & Leisure26.32×
03Holland America LineTravel & Leisure25.00×
04Carnival Cruise LinesTravel & Leisure24.08×
05Viking CruisesTravel & Leisure22.99×
06Silversea CruisesTravel & Leisure22.60×
07Celebrity CruisesTravel & Leisure22.52×
08Norwegian Cruise LineTravel & Leisure22.37×
09Crystal CruisesTravel & Leisure22.26×
10River cruiseTravel & Leisure15.87×
11TUI CruisesTravel & Leisure15.78×
12Greek IslandsTravel & Leisure15.32×
13Disney Cruise LineTravel & Leisure15.20×
14MSC CruisesTravel & Leisure14.73×
15AIDA CruisesTravel & Leisure14.04×
16HurtigrutenTravel & Leisure8.64×
17Sonnenklar.TVTravel & Leisure4.69×
18CruisesTravel & Leisure4.60×
19Baltic SeaTravel & Leisure4.48×
20HolidayCheckTravel & Leisure3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princess Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princess Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.69×
Design AffinityPREMIUM1.38×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princess Cruises audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.87×
PatriotismCONSERVATISM0.87×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Princess Cruises's target market in Germany?

Princess Cruises's target market in Germany covers an estimated 538,780 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Princess Cruises customers?

55.8% of the Princess Cruises audience are female, 44.2% are male, with an average age of 44.1 years.

03

Which brands do Princess Cruises fans like most?

Princess Cruises fans show strongest brand affinity for TUI Cruises (15.78×), Royal Caribbean Cruises Ltd. (27.35×), and AIDA Cruises (14.04×) over the country average.

04

Where do Princess Cruises fans live in Germany?

Princess Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Princess Cruises fans also like?

Beyond Princess Cruises itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (27.35×), AIDA Cruises (14.04×), Celebrity Cruises (22.52×), and MSC Cruises (14.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in Germany

See Princess Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Princess Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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