Rascasse Audience Intelligence

River cruise Audience in Germany

A data profile of the people who buy, follow and care about River cruise in Germany — modelled from more than twelve digital signal sources. River cruise has an estimated audience of 393,586 people in Germany.

#41among Travel type in Germany#5323among Topic in Germany#1118in Travel & Leisure

The average River cruise fan in Germany is 48.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Viking Cruises, Cambridge Judge Business School, Phillips (auctioneers), with strongest over-indexing on Viking Cruises (282.53× the country average).

Demographically, the River cruise audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical River cruise fan in Germany is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for Viking Cruises.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River cruise profile in Germany.

Audience size
394K
in Germany
Gender
61.5%♀
38.5% male
Age
48.7
average years
Country rank
#14194
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River cruise fans

61.5% are female, 38.5% are male, average age 48.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for River cruise audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age48.7
Estimated audience size393,586
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the River cruise audience in Germany
Age bracketShare%
16-196%
20-298%
30-3914%
40-4927%
50+45%
Fig. 04

Worldwide distribution

3.2%

of the worldwide River cruise audience comes from Germany.

Worldwide audience distribution share by country for River cruise
CountryShare
United States38.0%
United Kingdom14.1%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River cruise audience in Germany is strongest.

Fig. 05

Top regions by affinity

River cruise fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.83×
02Rheinland-Pfalz~30K1.63×
03Hamburg~10K1.35×
04Hessen~40K1.33×
05Nordrhein-Westfalen~100K1.12×
06Bayern~70K1.04×
07Bremen~3K1.04×
08Baden-Württemberg~50K1.00×
09Saarland~5K0.95×
10Schleswig-Holstein~10K0.90×
11Mecklenburg-Vorpommern~7K0.90×
12Thüringen~9K0.86×
13Sachsen-Anhalt~9K0.85×
14Brandenburg~10K0.83×
15Niedersachsen~30K0.79×
16Sachsen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — River cruise, Germany
0.78×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River cruise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River cruise audience
#·InterestCategoryAffinity×
01Cornel WestPolitics & Society412.82×
02Viking CruisesTravel & Leisure282.53×
03Cambridge Judge Business SchoolBusiness & Career243.32×
04France FootballSports108.08×
05Sheffield United F.C.Sports107.31×
06University of DelawareBusiness & Career94.37×
07Celebrity CruisesTravel & Leisure76.13×
08Phillips (auctioneers)Shopping56.66×
09George TakeiMovies & TV55.96×
10Hạ Long BayTravel & Leisure55.82×
11CourtBusiness & Career51.84×
12Czech languagePolitics & Society41.45×
13DFB-PokalSports30.74×
14Candace OwensLiterature30.24×
15TUI CruisesTravel & Leisure20.00×
16Stephen HawkingBusiness & Career20.00×
17RiverTravel & Leisure19.17×
18LegislaturePolitics & Society16.30×
19LawyerBusiness & Career15.12×
20ClimatePolitics & Society7.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River cruise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River cruise audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
Luxury OrientationPREMIUM1.99×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River cruise audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Social Media UsageJOY0.93×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River cruise have in Germany?

River cruise has an estimated audience of 393,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of River cruise fans?

61.5% of River cruise fans are female, 38.5% are male, with an average age of 48.7 years.

03

Which brands do River cruise fans like most?

River cruise fans show strongest brand affinity for Viking Cruises (282.53×), Cambridge Judge Business School (243.32×), and Phillips (auctioneers) (56.66×) over the country average.

04

Where do River cruise fans live in Germany?

River cruise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do River cruise fans also like?

Beyond River cruise itself, the audience over-indexes on Cambridge Judge Business School (243.32×), Phillips (auctioneers) (56.66×), DFB-Pokal (30.74×), and Celebrity Cruises (76.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See River cruise audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for River cruise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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