River cruise Audience in Germany
River cruise has an estimated audience of 393,586 people in Germany. 61.5% are female, 38.5% are male, average age 48.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Viking Cruises, Cambridge Judge Business School, DFB-Pokal, Sheffield United F.C., Celebrity Cruises.
The average River cruise fan in Germany is 48.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Viking Cruises, Cambridge Judge Business School, DFB-Pokal, with strongest over-indexing on Viking Cruises (282.53× the country average). Demographically, the River cruise audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of River cruise fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 48.7 |
| Estimated audience size | 393,586 |
Audience persona
The typical River cruise fan in Germany is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for Viking Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,026 | 1.2× |
| Bayern | 69,070 | 1.09× |
| Baden-Württemberg | 54,327 | 1.01× |
| Hessen | 40,626 | 1.35× |
| Berlin | 38,668 | 2.2× |
| Rheinland-Pfalz | 36,170 | 1.83× |
| Niedersachsen | 26,447 | 0.69× |
| Hamburg | 13,958 | 1.57× |
| Schleswig-Holstein | 11,445 | 0.81× |
| Sachsen | 8,527 | 0.44× |
| Brandenburg | 6,214 | 0.51× |
| Mecklenburg-Vorpommern | 4,423 | 0.59× |
| Thüringen | 4,411 | 0.44× |
| Sachsen-Anhalt | 3,911 | 0.38× |
| Bremen | 3,835 | 1.14× |
| Saarland | 3,582 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Viking Cruises | 282.53× | Travel & Leisure |
| Cambridge Judge Business School | 243.32× | Business & Career |
| DFB-Pokal | 30.74× | Sports |
| Sheffield United F.C. | 107.31× | Sports |
| Celebrity Cruises | 76.13× | Travel & Leisure |
| Court | 51.84× | Business & Career |
| France Football | 108.08× | Sports |
| Cornel West | 412.82× | Politics & Society |
| Lawyer | 15.12× | Business & Career |
| Phillips (auctioneers) | 56.66× | Shopping |
| TUI Cruises | 20× | Travel & Leisure |
| Czech language | 41.45× | Politics & Society |
| Stephen Hawking | 20× | Business & Career |
| River | 19.17× | Travel & Leisure |
| George Takei | 55.96× | Movies & TV |
| Candace Owens | 30.24× | Literature |
| Climate | 7.16× | Politics & Society |
| University of Delaware | 94.37× | Business & Career |
| Hạ Long Bay | 55.82× | Travel & Leisure |
| Legislature | 16.3× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 6.44 |
| Travelling | THRILL | 2.56 |
| Sustainability | BALANCE | 1.95 |
| Design Affinity | PREMIUM | 1.78 |
| Early Adopter Mentality | POWER | 1.71 |
| Spirituality | BALANCE | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| United Kingdom | 14.1% |
| Australia | 8.8% |
See River cruise audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does River cruise have in Germany?
River cruise has an estimated audience of 393,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of River cruise fans?
61.5% of River cruise fans are female, 38.5% are male, with an average age of 48.7 years.
Which brands do River cruise fans like most?
River cruise fans show strongest brand affinity for Viking Cruises (282.53×), Cambridge Judge Business School (243.32×), and DFB-Pokal (30.74×) over the country average.
Where do River cruise fans live in Germany?
River cruise fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,026), Bayern (reach 69,070), and Baden-Württemberg (reach 54,327). These three regions account for the largest share of the active audience.
What other brands do River cruise fans also like?
Beyond River cruise itself, the audience over-indexes on Cambridge Judge Business School (243.32×), DFB-Pokal (30.74×), Sheffield United F.C. (107.31×), and Celebrity Cruises (76.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for River cruise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.