Sheffield United F.C. Audience in Germany
Sheffield United F.C. has an estimated audience of 310,411 people in Germany. 45.8% are female, 54.2% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, DFB-Pokal, Immowelt, Eintracht Frankfurt, FIFA World Cup.
The average Sheffield United F.C. fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, DFB-Pokal, Immowelt, with strongest over-indexing on Borussia Dortmund (2.78× the country average). Demographically, the Sheffield United F.C. audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Sheffield United F.C. fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 35.0 |
| Estimated audience size | 310,411 |
Audience persona
The typical Sheffield United F.C. fan in Germany is balanced, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,864 | 1.17× |
| Bayern | 54,167 | 1× |
| Baden-Württemberg | 45,248 | 0.98× |
| Niedersachsen | 31,862 | 0.97× |
| Hessen | 29,271 | 1.14× |
| Berlin | 20,986 | 1.39× |
| Rheinland-Pfalz | 15,646 | 0.92× |
| Sachsen | 14,170 | 0.85× |
| Schleswig-Holstein | 10,905 | 0.9× |
| Hamburg | 8,790 | 1.15× |
| Brandenburg | 8,399 | 0.8× |
| Sachsen-Anhalt | 7,979 | 0.91× |
| Thüringen | 7,328 | 0.85× |
| Mecklenburg-Vorpommern | 6,710 | 1.04× |
| Saarland | 3,384 | 0.82× |
| Bremen | 3,380 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.78× | Sports |
| DFB-Pokal | 5.8× | Sports |
| Immowelt | 3.76× | Home & Garden |
| Eintracht Frankfurt | 3.12× | Sports |
| FIFA World Cup | 2.32× | Sports |
| Real Madrid C.F. | 2.78× | Sports |
| Transfermarkt | 2.91× | Sports |
| F.C. Hansa Rostock | 4.5× | Sports |
| RB Leipzig | 3.51× | Sports |
| 2. Bundesliga | 2.5× | Sports |
| UEFA Champions League | 2.04× | Sports |
| Bundesliga | 1.82× | Sports |
| FC Bayern Munich | 1.75× | Sports |
| IHF World Men's Handball Championship | 3.11× | Sports |
| Hamburger SV | 2.9× | Sports |
| FC Barcelona | 2.49× | Sports |
| 3. Liga | 3.33× | Sports |
| FC St. Pauli | 4.03× | Sports |
| FC Schalke 04 | 2.65× | Sports |
| VfB Stuttgart | 2.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.19 |
| Risk Appetite | THRILL | 1.88 |
| Individualism | JOY | 1.53 |
| Career Orientation | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 15.1% |
| United States | 7.3% |
| Chile | 6.4% |
See Sheffield United F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sheffield United F.C. have in Germany?
Sheffield United F.C. has an estimated audience of 310,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheffield United F.C. fans?
45.8% of Sheffield United F.C. fans are female, 54.2% are male, with an average age of 35.0 years.
Which brands do Sheffield United F.C. fans like most?
Sheffield United F.C. fans show strongest brand affinity for Borussia Dortmund (2.78×), DFB-Pokal (5.8×), and Immowelt (3.76×) over the country average.
Where do Sheffield United F.C. fans live in Germany?
Sheffield United F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,864), Bayern (reach 54,167), and Baden-Württemberg (reach 45,248). These three regions account for the largest share of the active audience.
What other brands do Sheffield United F.C. fans also like?
Beyond Sheffield United F.C. itself, the audience over-indexes on DFB-Pokal (5.8×), Immowelt (3.76×), Eintracht Frankfurt (3.12×), and FIFA World Cup (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheffield United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.