Sheffield United F.C. Audience in United States

Sheffield United F.C. logo

Sheffield United F.C. has an estimated audience of 436,681 people in United States. 24.0% are female, 76.0% are male, average age 33.0. Top regions: California, Florida, New York. Top brand affinities: Sheffield Wednesday F.C., Barnsley F.C., Blackburn Rovers F.C., Millwall F.C., Dele Alli.

The average Sheffield United F.C. fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Sheffield Wednesday F.C., Barnsley F.C., Blackburn Rovers F.C., with strongest over-indexing on Sheffield Wednesday F.C. (492.66× the country average). Demographically, the Sheffield United F.C. audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Sheffield United F.C. fans

Demographic split for Sheffield United F.C. audience in United States
MetricValue
Female24.0%
Male76.0%
Average age33.0
Estimated audience size436,681

Audience persona

The typical Sheffield United F.C. fan in United States is more male, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Sheffield Wednesday F.C..

Top regions in United States

Top regions ranked by reach for Sheffield United F.C. in United States
RegionReachAffinity
California64,0501.33×
Florida51,2291.73×
New York50,4852.07×
Texas34,6440.92×
New Jersey19,5991.76×
Ohio19,2021.43×
Illinois17,5211.2×
Pennsylvania16,5571.13×
Massachusetts14,5301.69×
Virginia13,8961.31×
Georgia13,7791.02×
North Carolina13,0210.99×
Maryland11,3821.52×
Arizona10,2701.15×
Michigan9,2080.81×
Indiana8,8141.1×
Washington8,3710.96×
Connecticut7,5611.73×
Nevada7,0551.67×
Colorado6,9521.01×
Tennessee6,8970.79×
Minnesota6,2711×
Oregon5,3071.06×
Wisconsin5,1900.79×
Missouri5,1050.73×
South Carolina4,7130.72×
Kentucky4,5850.84×
Louisiana4,0960.73×
Alabama4,0690.67×
Kansas3,7641.09×
Iowa3,2310.9×
Utah3,1090.79×
Oklahoma2,9710.61×
Washington, District of Columbia2,7952.13×
Arkansas2,3910.66×
Mississippi2,3090.64×
Nebraska1,7370.79×
New Hampshire1,5670.91×
Rhode Island1,4771.06×
Maine1,3290.85×
Idaho1,2550.57×
New Mexico1,1650.53×
West Virginia1,1530.57×
Delaware1,0110.84×
Vermont9611.25×
Hawaii9430.5×
Montana8670.72×
South Dakota6960.69×
Alaska6080.65×
North Dakota5960.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheffield United F.C. audience
BrandAffinityCategory
Sheffield Wednesday F.C.492.66×Sports
Barnsley F.C.716.21×Sports
Blackburn Rovers F.C.555.93×Sports
Millwall F.C.676.93×Sports
Dele Alli410.28×Sports
David Luiz429.82×Sports
Preston North End F.C.665.63×Sports
Fulham F.C.244.56×Sports
Bristol City F.C.360.71×Sports
Olivier Giroud384.26×Sports
Landon Donovan298.35×Sports
FA Cup149.34×Sports
Granit Xhaka426.52×Sports
Raheem Sterling270.71×Sports
Pierre-Emerick Aubameyang448.3×Sports
Fred (footballer)122.11×Sports
Fabian Delph584.33×Sports
Alex Iwobi581.99×Sports
Vancouver Whitecaps FC205.57×Sports
Norwich City F.C.237.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheffield United F.C. audience
TraitClusterScore
Risk AppetiteTHRILL1.66
Family OrientationCONSERVATISM1.2
LGBTQ+ IdentityOPEN1.18
Sports ActivityPOWER1.12
SpiritualityBALANCE1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Sheffield United F.C.
CountryShare
United Kingdom15.1%
United States7.3%
Chile6.4%

See Sheffield United F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Sheffield United F.C. have in United States?

Sheffield United F.C. has an estimated audience of 436,681 people in United States, concentrated in California and Florida.

What is the gender split and age of Sheffield United F.C. fans?

24.0% of Sheffield United F.C. fans are female, 76.0% are male, with an average age of 33.0 years.

Which brands do Sheffield United F.C. fans like most?

Sheffield United F.C. fans show strongest brand affinity for Sheffield Wednesday F.C. (492.66×), Barnsley F.C. (716.21×), and Blackburn Rovers F.C. (555.93×) over the country average.

Where do Sheffield United F.C. fans live in United States?

Sheffield United F.C. fans in United States are most concentrated in California (reach 64,050), Florida (reach 51,229), and New York (reach 50,485). These three regions account for the largest share of the active audience.

What other brands do Sheffield United F.C. fans also like?

Beyond Sheffield United F.C. itself, the audience over-indexes on Barnsley F.C. (716.21×), Blackburn Rovers F.C. (555.93×), Millwall F.C. (676.93×), and Dele Alli (410.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheffield United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.