Raheem Sterling Audience in United States

Raheem Sterling logo

Raheem Sterling has an estimated audience of 400,128 people in United States. 22.0% are female, 78.0% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Dele Alli, Fred (footballer), Sheffield Wednesday F.C., Kevin De Bruyne, Christian Pulisic.

The average Raheem Sterling fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dele Alli, Fred (footballer), Sheffield Wednesday F.C., with strongest over-indexing on Dele Alli (248.28× the country average). Demographically, the Raheem Sterling audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Raheem Sterling fans

Demographic split for Raheem Sterling audience in United States
MetricValue
Female22.0%
Male78.0%
Average age35.5
Estimated audience size400,128

Audience persona

The typical Raheem Sterling fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Dele Alli.

Top regions in United States

Top regions ranked by reach for Raheem Sterling in United States
RegionReachAffinity
California63,3711.44×
New York47,6022.13×
Texas39,8591.16×
Florida35,0001.29×
New Jersey20,3982×
Georgia18,8171.53×
Illinois17,2381.29×
Virginia15,2951.57×
North Carolina15,2731.27×
Maryland14,5322.11×
Massachusetts14,4951.84×
Pennsylvania14,2131.05×
Ohio11,6410.94×
Washington9,3101.16×
Michigan8,4360.81×
Connecticut7,1051.77×
Arizona6,8180.83×
Indiana6,7170.92×
Colorado6,5931.05×
Tennessee6,5690.82×
Minnesota6,4321.12×
Missouri5,5700.86×
South Carolina5,0160.83×
Wisconsin4,3960.73×
Oregon4,3920.96×
Kentucky4,0310.8×
Nevada3,2420.84×
Alabama3,1650.57×
Washington, District of Columbia3,1302.6×
Louisiana3,1080.6×
Utah2,9130.81×
Oklahoma2,8360.64×
Iowa2,3900.72×
Kansas2,3680.75×
Arkansas2,0240.61×
New Hampshire1,3920.88×
Mississippi1,3760.42×
Rhode Island1,3601.07×
Maine1,3350.93×
Delaware1,3181.19×
Nebraska1,2820.64×
New Mexico1,0730.53×
Hawaii1,0560.61×
Idaho1,0490.52×
West Virginia8150.44×
Vermont6690.95×
North Dakota5040.61×
Montana4900.44×
South Dakota4060.44×
Alaska4010.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raheem Sterling audience
BrandAffinityCategory
Dele Alli248.28×Sports
Fred (footballer)97.14×Sports
Sheffield Wednesday F.C.223.59×Sports
Kevin De Bruyne102.09×Sports
Christian Pulisic102.66×Sports
Virgil van Dijk153.13×Sports
David Luiz204.89×Sports
Alan Shearer294.67×Sports
Olivier Giroud201.88×Sports
Thiago Silva160.31×Sports
FA Cup80.06×Sports
Copa del Rey95.47×Sports
Sadio Mané144.25×Sports
Granit Xhaka218.04×Sports
Hugo Lloris203.32×Sports
Millwall F.C.242.96×Sports
Yaya Touré242.05×Sports
Tabloid (newspaper format)20×Literature
Brentford F.C.155.8×Sports
James Milner175.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raheem Sterling audience
TraitClusterScore
Risk AppetiteTHRILL1.56
Convenience OrientationPREMIUM1.3
Family OrientationCONSERVATISM1.27
LGBTQ+ IdentityOPEN1.18
Early Adopter MentalityPOWER1.17
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Raheem Sterling
CountryShare
United Kingdom25.6%
United States10.5%
Netherlands4.3%

See Raheem Sterling audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Raheem Sterling have in United States?

Raheem Sterling has an estimated audience of 400,128 people in United States, concentrated in California and New York.

What is the gender split and age of Raheem Sterling fans?

22.0% of Raheem Sterling fans are female, 78.0% are male, with an average age of 35.5 years.

Which brands do Raheem Sterling fans like most?

Raheem Sterling fans show strongest brand affinity for Dele Alli (248.28×), Fred (footballer) (97.14×), and Sheffield Wednesday F.C. (223.59×) over the country average.

Where do Raheem Sterling fans live in United States?

Raheem Sterling fans in United States are most concentrated in California (reach 63,371), New York (reach 47,602), and Texas (reach 39,859). These three regions account for the largest share of the active audience.

What other brands do Raheem Sterling fans also like?

Beyond Raheem Sterling itself, the audience over-indexes on Fred (footballer) (97.14×), Sheffield Wednesday F.C. (223.59×), Kevin De Bruyne (102.09×), and Christian Pulisic (102.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raheem Sterling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.