Copa del Rey Audience in United States

Copa del Rey logo

Copa del Rey has an estimated audience of 972,197 people in United States. 19.1% are female, 80.9% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: UEFA Champions League, Thomas Müller, Tabloid (newspaper format), Real Madrid C.F., Saki.

The average Copa del Rey fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UEFA Champions League, Thomas Müller, Tabloid (newspaper format), with strongest over-indexing on UEFA Champions League (20× the country average). Demographically, the Copa del Rey audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Copa del Rey fans

Demographic split for Copa del Rey audience in United States
MetricValue
Female19.1%
Male80.9%
Average age34.0
Estimated audience size972,197

Audience persona

The typical Copa del Rey fan in United States is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for UEFA Champions League.

Top regions in United States

Top regions ranked by reach for Copa del Rey in United States
RegionReachAffinity
California191,5931.79×
Texas141,0711.69×
Florida138,1142.1×
New York96,3611.77×
New Jersey53,4002.16×
Virginia46,8861.98×
Maryland46,5292.78×
Georgia38,8701.3×
Illinois38,8641.2×
North Carolina36,1771.24×
Arizona27,0491.36×
Massachusetts24,9561.3×
Pennsylvania22,5940.69×
Tennessee20,9621.07×
Ohio17,8610.6×
Indiana17,5060.99×
Alabama17,1821.27×
Washington16,7830.86×
Connecticut14,1151.45×
Colorado13,6920.89×
Michigan13,5430.53×
Nevada12,1571.29×
Louisiana12,0670.96×
South Carolina11,6030.79×
Minnesota10,9950.79×
Kentucky10,3080.85×
Oklahoma9,4400.87×
Oregon9,0100.81×
Wisconsin8,5570.59×
Utah8,2910.95×
Missouri8,2730.53×
Arkansas7,3680.92×
Kansas7,1530.93×
Iowa6,4100.8×
Nebraska5,9201.21×
Washington, District of Columbia5,2131.78×
Rhode Island4,8711.57×
Mississippi4,1890.52×
New Mexico2,8950.59×
Delaware2,8151.05×
Idaho2,7180.56×
New Hampshire1,6270.42×
South Dakota1,3690.61×
Maine1,3380.38×
West Virginia1,2290.27×
Hawaii1,1520.28×
North Dakota7570.38×
Montana7150.27×
Vermont6120.36×
Wyoming5350.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Copa del Rey audience
BrandAffinityCategory
UEFA Champions League20×Sports
Thomas Müller117.93×Sports
Tabloid (newspaper format)20×Literature
Real Madrid C.F.12×Sports
Saki116.55×Literature
Marca (newspaper)59.97×News
FA Cup59.69×Sports
Valencia CF65.47×Sports
FC Bayern Munich15.59×Sports
Pep Guardiola86.97×Sports
Yahoo! Sports23.2×Sports
CONCACAF52.66×Sports
Xavi85.31×Sports
FIFA World Cup8.05×Sports
Club León70.9×Sports
Christian Pulisic56.84×Sports
Fernando Torres109.11×Sports
Sociedade Esportiva Palmeiras60.18×Sports
Barcelona Sporting Club67.59×Sports
Al Nassr FC33.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Copa del Rey audience
TraitClusterScore
SpiritualityBALANCE1.72
Urban LifestyleOPEN1.52
Risk AppetiteTHRILL1.35
Need for SecurityCONSERVATISM1.29
Luxury OrientationPREMIUM1.28
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Copa del Rey
CountryShare
Spain17.5%
United States5.9%
Mexico5.7%

See Copa del Rey audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Copa del Rey have in United States?

Copa del Rey has an estimated audience of 972,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Copa del Rey fans?

19.1% of Copa del Rey fans are female, 80.9% are male, with an average age of 34.0 years.

Which brands do Copa del Rey fans like most?

Copa del Rey fans show strongest brand affinity for UEFA Champions League (20×), Thomas Müller (117.93×), and Tabloid (newspaper format) (20×) over the country average.

Where do Copa del Rey fans live in United States?

Copa del Rey fans in United States are most concentrated in California (reach 191,593), Texas (reach 141,071), and Florida (reach 138,114). These three regions account for the largest share of the active audience.

What other brands do Copa del Rey fans also like?

Beyond Copa del Rey itself, the audience over-indexes on Thomas Müller (117.93×), Tabloid (newspaper format) (20×), Real Madrid C.F. (12×), and Saki (116.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.