CONCACAF Audience in United States

CONCACAF has an estimated audience of 1,649,686 people in United States. 22.6% are female, 77.4% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Autism Awareness, FC Bayern Munich, Diabetes mellitus awareness, Indeed.com.

The average CONCACAF fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Autism Awareness, FC Bayern Munich, with strongest over-indexing on Google Maps (10.11× the country average). Demographically, the CONCACAF audience skews more male with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Charity

Demographics of CONCACAF fans

Demographic split for CONCACAF audience in United States
MetricValue
Female22.6%
Male77.4%
Average age35.1
Estimated audience size1,649,686

Audience persona

The typical CONCACAF fan in United States is more male, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for CONCACAF in United States
RegionReachAffinity
California397,4612.19×
Texas282,4791.99×
Florida184,3021.65×
New York134,9121.46×
Illinois76,3281.39×
New Jersey67,9071.62×
Ohio66,8231.31×
Georgia63,5341.25×
North Carolina59,0531.19×
Virginia53,3291.33×
Maryland44,5051.57×
Washington42,3651.28×
Arizona41,8611.24×
Pennsylvania39,2510.71×
Massachusetts32,3481×
Tennessee30,9430.94×
Colorado30,4331.17×
Michigan26,4410.61×
Indiana26,3480.87×
Nevada23,1111.45×
Missouri22,5960.85×
Oregon21,3811.13×
Minnesota21,0970.89×
South Carolina20,9970.85×
Wisconsin20,4560.82×
Louisiana19,7020.93×
Alabama18,5560.81×
Connecticut18,2111.1×
Utah17,9161.21×
Oklahoma16,4970.9×
Kentucky16,2670.79×
Kansas14,5931.12×
Arkansas11,2020.82×
Iowa11,0990.82×
New Mexico8,7751.06×
Washington, District of Columbia8,1281.64×
Nebraska7,5290.91×
Mississippi7,3860.54×
Idaho6,6260.8×
Rhode Island4,8030.91×
Delaware4,2790.94×
New Hampshire3,4510.53×
Hawaii3,2330.46×
West Virginia3,0800.4×
Maine2,9390.5×
Montana2,5450.56×
South Dakota2,2210.58×
Vermont1,5180.52×
Alaska1,5060.43×
North Dakota1,4160.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CONCACAF audience
BrandAffinityCategory
Google Maps10.11×Internet & Social Media
Autism Awareness19.03×Health
FC Bayern Munich13.01×Sports
Diabetes mellitus awareness12.48×Health
Indeed.com7.65×Business & Career
Capital One6.85×Business & Career
Cillian Murphy20.18×Movies & TV
Cruz Azul21.09×Sports
Osprey37.35×Fashion & Accessoires
CarGurus9.46×Cars & Mobility
Enterprise Rent-A-Car9.71×Cars & Mobility
Liga MX13.43×Sports
CONCACAF Champions Cup36.08×Sports
Toyota Supra21.58×Cars & Mobility
Microblogging12.67×Technology & Electronics
FIFA World Cup5.57×Sports
Jane the Virgin27.63×Movies & TV
Club América14.58×Sports
Singer-songwriter5.51×Music & Radio
Borussia Dortmund23.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CONCACAF audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Risk AppetiteTHRILL1.32
Family OrientationCONSERVATISM1.19
TraditionCONSERVATISM1.03
Need for SecurityCONSERVATISM1.02
IndulgenceJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for CONCACAF
CountryShare
United States27.5%
Mexico24.9%
United Kingdom3.6%

See CONCACAF audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does CONCACAF have in United States?

CONCACAF has an estimated audience of 1,649,686 people in United States, concentrated in California and Texas.

What is the gender split and age of CONCACAF fans?

22.6% of CONCACAF fans are female, 77.4% are male, with an average age of 35.1 years.

Which brands do CONCACAF fans like most?

CONCACAF fans show strongest brand affinity for Google Maps (10.11×), Autism Awareness (19.03×), and FC Bayern Munich (13.01×) over the country average.

Where do CONCACAF fans live in United States?

CONCACAF fans in United States are most concentrated in California (reach 397,461), Texas (reach 282,479), and Florida (reach 184,302). These three regions account for the largest share of the active audience.

What other brands do CONCACAF fans also like?

Beyond CONCACAF itself, the audience over-indexes on Autism Awareness (19.03×), FC Bayern Munich (13.01×), Diabetes mellitus awareness (12.48×), and Indeed.com (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.