Rascasse Audience Intelligence

CONCACAF Audience in United States

A data profile of the people who buy, follow and care about CONCACAF in United States — modelled from more than twelve digital signal sources. CONCACAF has an estimated audience of 1,641,376 people in United States.

#28among Charity in United States#188among Event in United States#1479in Sports

The average CONCACAF fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christian Pulisic, United States national football team, CONCACAF Champions Cup, with strongest over-indexing on Christian Pulisic (53.04× the country average).

Demographically, the CONCACAF audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CONCACAF fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Christian Pulisic.

Category: Sports · Type: Event · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CONCACAF profile in United States.

Audience size
1.6M
in United States
Gender
22.6%♀
77.4% male
Age
35.1
average years
Country rank
#16584
Event in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CONCACAF fans

22.6% are female, 77.4% are male, average age 35.1.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for CONCACAF audience in United States
MetricValue
Female22.6%
Male77.4%
Average age35.1
Estimated audience size1,641,376
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the CONCACAF audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

27.3%

of the worldwide CONCACAF audience comes from United States.

Worldwide audience distribution share by country for CONCACAF
CountryShare
United States27.3%
Mexico25.0%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CONCACAF audience in United States is strongest.

Fig. 05

Top regions by affinity

CONCACAF fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.07×
02Texas~300K1.94×
03Maryland~50K1.69×
04Washington, District of Columbia~8K1.69×
05Florida~200K1.60×
06New Jersey~70K1.56×
07New York~100K1.40×
08Nevada~20K1.37×
09Virginia~50K1.34×
10Illinois~70K1.29×
11Washington~40K1.28×
12Georgia~60K1.20×
13Utah~20K1.17×
14North Carolina~60K1.15×
15Arizona~40K1.14×
16Colorado~30K1.14×
17Oregon~20K1.12×
18Connecticut~20K1.11×
19Ohio~60K1.10×
20Kansas~10K1.09×
21Tennessee~40K1.08×
22Massachusetts~30K1.06×
23New Mexico~9K1.05×
24Delaware~5K1.03×
25Rhode Island~5K1.00×
26Louisiana~20K0.97×
27Nebraska~8K0.96×
28Oklahoma~20K0.92×
29Minnesota~20K0.88×
30Arkansas~10K0.88×
31Indiana~30K0.86×
32South Carolina~20K0.86×
33Missouri~20K0.84×
34Iowa~10K0.84×
35Idaho~7K0.84×
36Alabama~20K0.83×
37Kentucky~20K0.81×
38Wisconsin~20K0.80×
39South Dakota~3K0.76×
40Vermont~2K0.76×
41Alaska~3K0.75×
42North Dakota~2K0.74×
43Pennsylvania~40K0.71×
44Montana~3K0.71×
45Mississippi~9K0.69×
46New Hampshire~4K0.68×
47Maine~4K0.67×
48Hawaii~5K0.64×
49West Virginia~5K0.63×
50Michigan~30K0.61×
Fig. 06

Affinity by region

Affinity by region — CONCACAF, United States
0.61×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CONCACAF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CONCACAF audience
#·InterestCategoryAffinity×
01Didier DrogbaSports100.68×
02Gerard PiquéSports71.70×
03Club LeónSports71.63×
04CONCACAF Champions CupSports54.40×
05Christian PulisicSports53.04×
06Copa del ReySports52.66×
07Pep GuardiolaSports46.01×
08United States national football teamSports39.91×
09FIFA Club World CupSports29.49×
10Citizen KaneMovies & TV27.43×
11Tigres UANLSports27.11×
12Cruz AzulSports22.64×
13Borussia DortmundSports22.33×
14RonaldinhoSports21.93×
15Club AméricaSports19.40×
16Anthony JoshuaSports12.33×
17Liga MXSports10.81×
18Fox SportsMovies & TV8.06×
19Major League SoccerSports6.77×
20FIFA World CupSports5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CONCACAF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CONCACAF audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Risk AppetiteTHRILL1.83×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CONCACAF audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.66×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CONCACAF have in United States?

CONCACAF has an estimated audience of 1,641,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CONCACAF fans?

22.6% of CONCACAF fans are female, 77.4% are male, with an average age of 35.1 years.

03

Which brands do CONCACAF fans like most?

CONCACAF fans show strongest brand affinity for Christian Pulisic (53.04×), United States national football team (39.91×), and CONCACAF Champions Cup (54.4×) over the country average.

04

Where do CONCACAF fans live in United States?

CONCACAF fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do CONCACAF fans also like?

Beyond CONCACAF itself, the audience over-indexes on United States national football team (39.91×), CONCACAF Champions Cup (54.4×), Club León (71.63×), and Cruz Azul (22.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See CONCACAF audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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