Rascasse Audience Intelligence

American Marketing Association Audience in United States

A data profile of the people who buy, follow and care about American Marketing Association in United States — modelled from more than twelve digital signal sources. American Marketing Association has an estimated audience of 10,882,749 people in United States.

#2among Charity in United States#8among NGO / Political Party in United States#329in Business & Career

American Marketing Association fans in United States are concentrated in California, with strong brand affinity for Master of Business Administration.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Master of Business Administration, Web server, Non-alcoholic beverage, with strongest over-indexing on Master of Business Administration (15.59× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Marketing Association fan in United States shows strong Urban Lifestyle tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Marketing Association profile in United States.

Audience size
10.9M
in United States
Country rank
#3294
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Marketing Association fans

Fig. 02

Gender split

Demographic split for American Marketing Association audience in United States
MetricValue
Estimated audience size10,882,749
Fig. 04

Worldwide distribution

38.4%

of the worldwide American Marketing Association audience comes from United States.

Worldwide audience distribution share by country for American Marketing Association
CountryShare
United States38.4%
India9.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Marketing Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Marketing Association fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K2.16×
02Utah~100K1.26×
03Colorado~200K1.17×
04Massachusetts~200K1.15×
05Washington~200K1.14×
06Idaho~60K1.13×
07California~1.5M1.12×
08New Hampshire~50K1.11×
09Virginia~300K1.10×
10New Jersey~300K1.09×
11Connecticut~100K1.09×
12Hawaii~50K1.09×
13New York~600K1.08×
14Oregon~100K1.08×
15Vermont~20K1.07×
16Maryland~200K1.04×
17Florida~700K1.03×
18Pennsylvania~400K1.01×
19North Carolina~300K1.01×
20Minnesota~200K0.99×
21Rhode Island~30K0.99×
22Illinois~300K0.97×
23Nebraska~50K0.97×
24Montana~30K0.97×
25Ohio~300K0.96×
26Michigan~300K0.96×
27Tennessee~200K0.96×
28Indiana~200K0.96×
29Wisconsin~200K0.96×
30Maine~40K0.96×
31Iowa~80K0.95×
32Alaska~20K0.95×
33Arizona~200K0.94×
34South Dakota~20K0.93×
35Texas~800K0.92×
36Georgia~300K0.92×
37Missouri~200K0.92×
38Kansas~80K0.91×
39South Carolina~100K0.90×
40Louisiana~100K0.90×
41Nevada~90K0.90×
42Kentucky~100K0.89×
43Oklahoma~100K0.87×
44Delaware~30K0.87×
45North Dakota~20K0.87×
46West Virginia~40K0.86×
47Alabama~100K0.81×
48New Mexico~40K0.80×
49Arkansas~70K0.78×
50Mississippi~60K0.74×
Fig. 06

Affinity by region

Affinity by region — American Marketing Association, United States
0.74×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Marketing Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Marketing Association audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden15.97×
02Master of Business AdministrationBusiness & Career15.59×
03Karl MarxLiterature12.48×
04Web serverTechnology & Electronics10.52×
05Berlin WallTravel & Leisure5.79×
06Mineral waterFood & Beverages5.71×
07Non-alcoholic beverageFood & Beverages5.44×
08Twilight (series)Movies & TV5.43×
09Public administrationBusiness & Career4.49×
10Information securityBusiness & Career4.32×
11Employment agencyBusiness & Career3.75×
12Microwave ovenHome & Garden3.38×
13Career developmentBusiness & Career3.15×
14InnovationBusiness & Career3.06×
15PhilanthropyArts & Culture2.74×
16Rail transportTravel & Leisure2.69×
17Real propertyHome & Garden2.31×
18United Parcel ServiceBusiness & Career2.17×
19Discount storesShopping2.08×
20IKEAHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Marketing Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Marketing Association audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.93×
Career OrientationPOWER1.87×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Marketing Association audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Social Media UsageJOY0.94×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See American Marketing Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Marketing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →