American Marketing Association Audience in United States

American Marketing Association has an estimated audience of 10,596,223 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, DeviantArt.

American Marketing Association fans in United States are concentrated in California, with strong brand affinity for Capital One. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.39× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

Demographics of American Marketing Association fans

Demographic split for American Marketing Association audience in United States
MetricValue
Estimated audience size10,596,223

Audience persona

The typical American Marketing Association fan in United States shows strong DIY Mentality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for American Marketing Association in United States
RegionReachAffinity
California1,369,0931.17×
Texas896,0520.98×
Florida762,0981.06×
New York680,2651.15×
Pennsylvania368,8321.03×
Illinois364,3351.03×
North Carolina330,2461.04×
Ohio328,9061.01×
Georgia316,7880.97×
New Jersey303,0151.12×
Virginia289,9821.12×
Michigan273,0500.99×
Washington255,2441.2×
Massachusetts248,6921.19×
Colorado208,1451.25×
Arizona206,4410.95×
Tennessee204,1920.96×
Maryland192,6811.06×
Indiana187,5540.97×
Missouri162,0110.95×
Wisconsin161,3651.01×
Minnesota154,1881.02×
South Carolina142,8580.9×
Oregon135,5811.12×
Utah122,2881.29×
Louisiana122,2550.89×
Kentucky121,1740.91×
Alabama119,3850.81×
Connecticut117,2541.1×
Oklahoma104,0700.88×
Nevada91,9280.9×
Iowa82,1330.94×
Kansas75,9020.91×
Arkansas68,4460.78×
Mississippi62,9860.72×
Idaho57,6631.09×
Washington, District of Columbia52,9041.66×
Nebraska50,3820.95×
Hawaii49,1461.08×
New Hampshire45,9041.1×
New Mexico41,7350.79×
West Virginia40,6230.82×
Maine35,9930.95×
Rhode Island32,3210.96×
Montana27,5650.94×
Delaware24,2310.83×
South Dakota20,9290.85×
Alaska20,8490.92×
Vermont18,8011.01×
North Dakota18,3400.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Marketing Association audience
BrandAffinityCategory
Capital One16.39×Business & Career
Google Maps14.75×Internet & Social Media
CarGurus20.12×Cars & Mobility
Indeed.com11.83×Business & Career
DeviantArt16.31×Internet & Social Media
Circle K15.48×Shopping
PSV Eindhoven79.32×Sports
Master of Business Administration15.2×Business & Career
Aaron Rodgers12.79×Sports
AccuWeather12.3×Home & Garden
Enterprise Rent-A-Car11.34×Cars & Mobility
Bruce Willis13.5×Movies & TV
Khan Academy14.76×Business & Career
Billy Bob Thornton14.95×Movies & TV
Beetlejuice8.16×Movies & TV
ICloud15.51×Technology & Electronics
Vistaprint21.27×Business & Career
Google News9.44×News
Diane Keaton9.71×Movies & TV
Jeff Bezos16.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Marketing Association audience
TraitClusterScore
DIY MentalityTHRILL2.02
Urban LifestyleOPEN1.88
TravellingTHRILL1.87
Convenience OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.84
Career OrientationPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for American Marketing Association
CountryShare
United States38.2%
India9.3%
Italy5.9%

See American Marketing Association audiences in other countries

More Charity audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for American Marketing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.