Habitat for Humanity Audience in United States

Habitat for Humanity logo

Habitat for Humanity has an estimated audience of 3,937,023 people in United States. 72.0% are female, 28.0% are male, average age 45.0. Top regions: Florida, California, Texas. Top brand affinities: Whataburger, Pillow, Sinaloa, Hebe, edureka.

The average Habitat for Humanity fan in United States is 45.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Whataburger, Pillow, Sinaloa, with strongest over-indexing on Whataburger (1.62× the country average). Demographically, the Habitat for Humanity audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Habitat for Humanity fans

Demographic split for Habitat for Humanity audience in United States
MetricValue
Female72.0%
Male28.0%
Average age45.0
Estimated audience size3,937,023

Audience persona

The typical Habitat for Humanity fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Habitat for Humanity in United States
RegionReachAffinity
Florida325,4381.22×
California307,8960.71×
Texas267,5240.79×
North Carolina252,9172.13×
Washington167,9272.13×
Ohio165,7311.37×
Michigan157,4421.53×
Georgia141,2581.16×
Pennsylvania134,6581.02×
South Carolina118,9012.01×
Virginia115,8861.21×
Illinois113,1930.86×
Tennessee106,1461.34×
New York105,4150.48×
New Jersey101,5951.01×
Colorado87,1941.41×
Indiana86,6541.2×
Missouri83,2131.31×
Wisconsin78,1191.32×
Maryland69,1041.02×
Oregon67,2551.49×
Arizona60,2550.75×
Oklahoma57,9501.33×
Massachusetts52,1470.67×
Louisiana47,6770.94×
Alabama47,6270.87×
Kentucky45,8490.93×
Minnesota44,4600.79×
Iowa38,8171.2×
Arkansas38,2651.18×
Connecticut34,2130.87×
Kansas27,1260.87×
Nebraska22,3011.13×
Utah20,2310.57×
Mississippi19,8800.61×
West Virginia19,0751.04×
Idaho18,9440.96×
Nevada15,0880.4×
New Mexico14,7320.75×
Delaware13,3351.23×
Maine11,7900.84×
Hawaii9,7150.57×
New Hampshire8,1130.52×
Montana7,6640.7×
South Dakota7,5650.83×
Vermont7,0301.02×
Rhode Island6,8720.55×
Washington, District of Columbia6,4060.54×
Wyoming5,9281.02×
Alaska2,7870.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Habitat for Humanity audience
BrandAffinityCategory
Whataburger1.62×Food & Beverages
Pillow1.76×Home & Garden
Sinaloa1.64×Travel & Leisure
Hebe2.89×Home & Garden
edureka15.44×Business & Career
WKRN-TV2.13×Movies & TV
Solo climbing2.19×Sports
Necktie1.52×Fashion & Accessoires
English literature1.67×Literature
Brunello Cucinelli1.68×Fashion & Accessoires
Certified diabetes educator2.91×Business & Career
Hattiesburg, Mississippi2×Travel & Leisure
New Era (Namibia)1.54×News
International University of Business Agriculture and Technology2.04×Business & Career
Geothermal heating1.77×Home & Garden
The Haunted2.08×Music & Radio
Mariel Hemingway1.73×Fashion & Accessoires
Software widget2.5×Technology & Electronics
Vacaville, California1.82×Travel & Leisure
Parma1.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Habitat for Humanity audience
TraitClusterScore
Community OrientationOPEN1.98
Family OrientationCONSERVATISM1.36
DIY MentalityTHRILL1.32
Career OrientationPOWER1.23
Convenience OrientationPREMIUM1.23
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Habitat for Humanity
CountryShare
United States88.9%
Canada5.3%
Australia0.9%

See Habitat for Humanity audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Habitat for Humanity have in United States?

Habitat for Humanity has an estimated audience of 3,937,023 people in United States, concentrated in Florida and California.

What is the gender split and age of Habitat for Humanity fans?

72.0% of Habitat for Humanity fans are female, 28.0% are male, with an average age of 45.0 years.

Which brands do Habitat for Humanity fans like most?

Habitat for Humanity fans show strongest brand affinity for Whataburger (1.62×), Pillow (1.76×), and Sinaloa (1.64×) over the country average.

Where do Habitat for Humanity fans live in United States?

Habitat for Humanity fans in United States are most concentrated in Florida (reach 325,438), California (reach 307,896), and Texas (reach 267,524). These three regions account for the largest share of the active audience.

What other brands do Habitat for Humanity fans also like?

Beyond Habitat for Humanity itself, the audience over-indexes on Pillow (1.76×), Sinaloa (1.64×), Hebe (2.89×), and edureka (15.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Habitat for Humanity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.