Rascasse Audience Intelligence

Habitat for Humanity Audience in United States

A data profile of the people who buy, follow and care about Habitat for Humanity in United States — modelled from more than twelve digital signal sources. Habitat for Humanity has an estimated audience of 3,919,847 people in United States.

#6among Charity in United States#37among NGO / Political Party in United States#535in Politics & Society

The average Habitat for Humanity fan in United States is 45.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Nonprofit organization, Charitable organization, Real property, with strongest over-indexing on Nonprofit organization (2.55× the country average).

Demographically, the Habitat for Humanity audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Habitat for Humanity fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Habitat for Humanity profile in United States.

Audience size
3.9M
in United States
Gender
72.0%♀
28.0% male
Age
45.0
average years
Country rank
#8170
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Habitat for Humanity fans

72.0% are female, 28.0% are male, average age 45.0.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Habitat for Humanity audience in United States
MetricValue
Female72.0%
Male28.0%
Average age45.0
Estimated audience size3,919,847
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Habitat for Humanity audience in United States
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4928%
50+30%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Habitat for Humanity audience comes from United States.

Worldwide audience distribution share by country for Habitat for Humanity
CountryShare
United States86.6%
Canada7.5%
Australia0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Habitat for Humanity audience in United States is strongest.

Fig. 05

Top regions by affinity

Habitat for Humanity fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.15×
02North Carolina~200K2.02×
03South Carolina~100K1.90×
04Oregon~70K1.50×
05Michigan~100K1.43×
06Ohio~200K1.36×
07Colorado~80K1.35×
08Wisconsin~80K1.34×
09Missouri~80K1.33×
10Tennessee~100K1.31×
11Oklahoma~60K1.27×
12Delaware~10K1.24×
13Iowa~40K1.20×
14Arkansas~40K1.20×
15Wyoming~7K1.19×
16Indiana~80K1.18×
17West Virginia~20K1.18×
18Florida~300K1.17×
19Nebraska~20K1.17×
20Virginia~100K1.15×
21Georgia~100K1.10×
22Vermont~7K1.06×
23Idaho~20K1.03×
24Maryland~70K0.98×
25New Jersey~100K0.96×
26Alabama~50K0.95×
27Pennsylvania~100K0.94×
28Kentucky~50K0.93×
29Louisiana~50K0.91×
30Kansas~30K0.90×
31Connecticut~30K0.89×
32South Dakota~8K0.89×
33Maine~10K0.86×
34New Mexico~20K0.84×
35Montana~9K0.84×
36Illinois~100K0.82×
37Minnesota~40K0.77×
38Texas~300K0.76×
39Arizona~60K0.76×
40Mississippi~20K0.69×
41California~300K0.66×
42Massachusetts~50K0.64×
43Hawaii~10K0.60×
44Utah~20K0.58×
45Rhode Island~7K0.54×
46New Hampshire~8K0.53×
47Washington, District of Columbia~6K0.53×
48New York~100K0.46×
49Nevada~20K0.42×
50Alaska~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Habitat for Humanity, United States
0.42×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Habitat for Humanity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Habitat for Humanity audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society4.12×
02YMCAPolitics & Society3.85×
03Charitable organizationPolitics & Society3.38×
04Non-alcoholic beverageFood & Beverages3.06×
05Drudge ReportSports2.99×
06HypermarketShopping2.86×
07Real propertyHome & Garden2.66×
08Microwave ovenHome & Garden2.58×
09Nonprofit organizationPolitics & Society2.55×
10Hardware storeHome & Garden2.45×
11Rail transportTravel & Leisure2.39×
12Discount storesShopping2.20×
13PharmacyBusiness & Career2.07×
14IKEAHome & Garden1.96×
15The UPS StoreShopping1.88×
16BakeryFood & Beverages1.82×
17SupermarketShopping1.77×
18GeneticsKids & Family1.77×
19Shopping mallsShopping1.61×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Habitat for Humanity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Habitat for Humanity audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.80×
Career OrientationPOWER1.69×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Habitat for Humanity audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Habitat for Humanity have in United States?

Habitat for Humanity has an estimated audience of 3,919,847 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Habitat for Humanity fans?

72.0% of Habitat for Humanity fans are female, 28.0% are male, with an average age of 45.0 years.

03

Which brands do Habitat for Humanity fans like most?

Habitat for Humanity fans show strongest brand affinity for Nonprofit organization (2.55×), Charitable organization (3.38×), and Real property (2.66×) over the country average.

04

Where do Habitat for Humanity fans live in United States?

Habitat for Humanity fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Habitat for Humanity fans also like?

Beyond Habitat for Humanity itself, the audience over-indexes on Charitable organization (3.38×), Real property (2.66×), IKEA (1.96×), and Hardware store (2.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Habitat for Humanity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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