Rascasse Audience Intelligence

United Nations Audience in United States

A data profile of the people who buy, follow and care about United Nations in United States — modelled from more than twelve digital signal sources. United Nations has an estimated audience of 8,755,775 people in United States.

#3among Charity in United States#11among NGO / Political Party in United States#246in Politics & Society

The average United Nations fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mitch McConnell, United States, Donald Trump, with strongest over-indexing on Mitch McConnell (2.04× the country average).

Demographically, the United Nations audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Nations fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Nations profile in United States.

Audience size
8.8M
in United States
Gender
53.7%♀
46.3% male
Age
43.4
average years
Country rank
#4066
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Nations fans

53.7% are female, 46.3% are male, average age 43.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for United Nations audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.4
Estimated audience size8,755,775
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the United Nations audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3916%
40-4920%
50+34%
Fig. 04

Worldwide distribution

22.1%

of the worldwide United Nations audience comes from United States.

Worldwide audience distribution share by country for United Nations
CountryShare
United States22.1%
India7.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Nations audience in United States is strongest.

Fig. 05

Top regions by affinity

United Nations fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K2.01×
02New York~1M1.97×
03Florida~900K1.53×
04New Jersey~300K1.48×
05Maryland~200K1.32×
06Texas~1M1.31×
07California~1M1.24×
08Georgia~300K1.23×
09Arizona~200K1.19×
10Massachusetts~200K1.19×
11Connecticut~100K1.18×
12Nevada~100K1.16×
13Virginia~200K1.15×
14North Carolina~300K1.12×
15Illinois~300K1.08×
16Alabama~100K1.02×
17Nebraska~50K1.02×
18Tennessee~200K1.01×
19Washington~200K1.00×
20Colorado~100K0.99×
21New Mexico~40K0.98×
22Rhode Island~30K0.98×
23Pennsylvania~300K0.96×
24Utah~80K0.96×
25South Carolina~100K0.94×
26Kentucky~100K0.94×
27Mississippi~70K0.91×
28Indiana~100K0.90×
29Oklahoma~90K0.89×
30Kansas~60K0.89×
31Hawaii~30K0.89×
32Alaska~20K0.88×
33Minnesota~100K0.87×
34Oregon~90K0.87×
35Missouri~100K0.85×
36Arkansas~60K0.85×
37Ohio~200K0.83×
38Michigan~200K0.83×
39North Dakota~10K0.83×
40Louisiana~90K0.82×
41Delaware~20K0.82×
42Maine~30K0.79×
43New Hampshire~30K0.78×
44Iowa~50K0.76×
45Idaho~30K0.76×
46Wisconsin~100K0.73×
47South Dakota~10K0.73×
48Vermont~10K0.73×
49West Virginia~30K0.72×
50Montana~20K0.68×
Fig. 06

Affinity by region

Affinity by region — United Nations, United States
0.68×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Nations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Nations audience
#·InterestCategoryAffinity×
01Qin dynastyPolitics & Society9.12×
02ThursdayMusic & Radio8.46×
03MacauTravel & Leisure6.52×
04BeijingTravel & Leisure5.81×
05White HousePolitics & Society3.59×
06ChinaTravel & Leisure2.66×
07United States SenatePolitics & Society2.44×
08Joe BidenPolitics & Society2.26×
09Mitch McConnellPolitics & Society2.04×
10AsiaTravel & Leisure1.94×
11National languagePolitics & Society1.92×
12Barack ObamaPolitics & Society1.85×
13MSNNews1.79×
14Melania TrumpPolitics & Society1.62×
15UniversePolitics & Society1.62×
16Fox News ChannelMovies & TV1.60×
17CNNMovies & TV1.56×
18CountryTravel & Leisure1.53×
19United StatesTravel & Leisure1.52×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Nations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Nations audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Career OrientationPOWER1.38×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Nations audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.96×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Nations have in United States?

United Nations has an estimated audience of 8,755,775 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United Nations fans?

53.7% of United Nations fans are female, 46.3% are male, with an average age of 43.4 years.

03

Which brands do United Nations fans like most?

United Nations fans show strongest brand affinity for Mitch McConnell (2.04×), United States (1.52×), and Donald Trump (1.51×) over the country average.

04

Where do United Nations fans live in United States?

United Nations fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do United Nations fans also like?

Beyond United Nations itself, the audience over-indexes on United States (1.52×), Donald Trump (1.51×), White House (3.59×), and Macau (6.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See United Nations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United Nations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →