White House Audience in United States

White House logo

White House has an estimated audience of 17,744,132 people in United States. 55.9% are female, 44.1% are male, average age 45.4. Top regions: California, Texas, Virginia. Top brand affinities: Urban Outfitters, Israel, Nebraska Cornhuskers football, Jeep Wagoneer, Jesse Plemons.

The average White House fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Urban Outfitters, Israel, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (1.63× the country average). Demographically, the White House audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of White House fans

Demographic split for White House audience in United States
MetricValue
Female55.9%
Male44.1%
Average age45.4
Estimated audience size17,744,132

Audience persona

The typical White House fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for White House in United States
RegionReachAffinity
California1,131,7640.58×
Texas918,2280.6×
Virginia847,3671.96×
Florida780,4420.65×
Washington, District of Columbia755,19017.54×
New York681,4380.69×
Maryland624,6472.05×
Pennsylvania451,2160.76×
Ohio371,2770.68×
North Carolina370,7280.69×
Illinois367,1960.62×
Georgia357,4930.65×
New Jersey346,1880.77×
Tennessee320,1480.9×
Michigan303,6570.65×
Washington268,4090.75×
Massachusetts234,2680.67×
Indiana212,9350.66×
Missouri187,4240.66×
Colorado176,8350.63×
Wisconsin165,7660.62×
South Carolina159,6400.6×
Minnesota156,5100.62×
Kentucky149,1890.67×
Arizona132,7050.37×
Oregon128,7000.63×
Oklahoma127,5900.65×
Louisiana120,8780.53×
Connecticut112,6590.63×
Alabama95,3700.38×
Nevada90,2710.53×
Utah89,5290.56×
Kansas85,3730.61×
Iowa83,1530.57×
Arkansas79,1190.54×
Mississippi74,8100.51×
West Virginia62,4790.76×
Idaho58,9160.66×
Nebraska50,1680.56×
New Mexico48,5090.55×
New Hampshire44,2600.63×
Hawaii41,3240.54×
Maine39,0380.61×
Delaware38,1880.78×
Rhode Island32,3050.57×
Montana27,2540.55×
North Dakota22,7810.62×
South Dakota21,3610.52×
Vermont20,8540.67×
Wyoming12,4050.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White House audience
BrandAffinityCategory
Urban Outfitters1.63×Shopping
Israel1.59×Travel & Leisure
Nebraska Cornhuskers football2.55×Sports
Jeep Wagoneer3.55×Cars & Mobility
Jesse Plemons1.95×Movies & TV
Urban horticulture2.01×Home & Garden
Glossier2.59×Beauty & Wellness
Home staging2.48×Home & Garden
Charlamagne Tha God3.88×Movies & TV
Steampunk1.96×Fashion & Accessoires
Jill Scott2.19×Music & Radio
Enfamil2.53×Kids & Family
Iron Man (film)1.73×Movies & TV
Nipsey Hussle1.9×Music & Radio
Cleveland Clinic1.77×Health
Jaws1.69×Movies & TV
JamBase3.43×Music & Radio
Necktie1.5×Fashion & Accessoires
Hebe1.92×Home & Garden
KiwiCo2.04×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White House audience
TraitClusterScore
PatriotismCONSERVATISM1.57
IndividualismJOY1.38
Community OrientationOPEN1.33
ExtroversionTHRILL1.29
TraditionCONSERVATISM1.24
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for White House
CountryShare
United States58.6%
United Kingdom2.5%
China2.5%

See White House audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does White House have in United States?

White House has an estimated audience of 17,744,132 people in United States, concentrated in California and Texas.

What is the gender split and age of White House fans?

55.9% of White House fans are female, 44.1% are male, with an average age of 45.4 years.

Which brands do White House fans like most?

White House fans show strongest brand affinity for Urban Outfitters (1.63×), Israel (1.59×), and Nebraska Cornhuskers football (2.55×) over the country average.

Where do White House fans live in United States?

White House fans in United States are most concentrated in California (reach 1,131,764), Texas (reach 918,228), and Virginia (reach 847,367). These three regions account for the largest share of the active audience.

What other brands do White House fans also like?

Beyond White House itself, the audience over-indexes on Israel (1.59×), Nebraska Cornhuskers football (2.55×), Jeep Wagoneer (3.55×), and Jesse Plemons (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.