Rascasse Audience Intelligence

White House Audience in United States

A data profile of the people who buy, follow and care about White House in United States — modelled from more than twelve digital signal sources. White House has an estimated audience of 17,744,132 people in United States.

#1314among Topic in United States#108in Politics & Society

The average White House fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Jeff Beck, MSN, Fox News Channel, with strongest over-indexing on Jeff Beck (18.32× the country average).

Demographically, the White House audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White House fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Jeff Beck.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White House profile in United States.

Audience size
17.7M
in United States
Gender
55.9%♀
44.1% male
Age
45.4
average years
Country rank
#1912
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White House fans

55.9% are female, 44.1% are male, average age 45.4.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for White House audience in United States
MetricValue
Female55.9%
Male44.1%
Average age45.4
Estimated audience size17,744,132
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the White House audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

58.6%

of the worldwide White House audience comes from United States.

Worldwide audience distribution share by country for White House
CountryShare
United States58.6%
United Kingdom2.5%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White House audience in United States is strongest.

Fig. 05

Top regions by affinity

White House fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~800K16.27×
02Maryland~600K1.86×
03Virginia~800K1.81×
04Tennessee~400K1.11×
05New Jersey~400K0.81×
06Delaware~40K0.79×
07Pennsylvania~500K0.78×
08Ohio~400K0.77×
09West Virginia~60K0.76×
10Kentucky~200K0.74×
11Washington~300K0.72×
12Massachusetts~200K0.71×
13Kansas~100K0.70×
14New Hampshire~50K0.70×
15Vermont~20K0.70×
16New York~700K0.68×
17Oklahoma~100K0.68×
18Maine~40K0.68×
19North Dakota~20K0.68×
20North Carolina~400K0.67×
21Michigan~300K0.67×
22Indiana~200K0.67×
23Missouri~200K0.67×
24Wisconsin~200K0.66×
25Oregon~100K0.66×
26Connecticut~100K0.66×
27Iowa~100K0.66×
28Idaho~60K0.66×
29Illinois~400K0.64×
30Georgia~300K0.64×
31Colorado~200K0.64×
32Minnesota~200K0.64×
33Texas~1M0.63×
34Hawaii~50K0.63×
35Florida~700K0.62×
36Rhode Island~40K0.62×
37California~1M0.61×
38Utah~100K0.61×
39Nebraska~50K0.61×
40Montana~30K0.61×
41South Dakota~30K0.61×
42South Carolina~200K0.60×
43New Mexico~50K0.59×
44Alaska~20K0.59×
45Louisiana~100K0.57×
46Arkansas~80K0.57×
47Arizona~200K0.55×
48Alabama~100K0.55×
49Nevada~90K0.54×
50Mississippi~80K0.54×
Fig. 06

Affinity by region

Affinity by region — White House, United States
0.54×1.00×16.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White House audience
#·InterestCategoryAffinity×
01Jeff BeckMusic & Radio18.32×
02MSNBCMovies & TV3.87×
03The Washington PostNews2.76×
04Political scienceBusiness & Career2.73×
05Joe BidenPolitics & Society2.60×
06DemocracyPolitics & Society2.60×
07Sustainable energyHome & Garden2.55×
08CBS NewsMovies & TV2.44×
09Fox News ChannelMovies & TV2.30×
10Renewable energyBusiness & Career2.29×
11MSNNews2.13×
12GeneticsKids & Family1.99×
13NostalgiaHome & Garden1.88×
14Real propertyHome & Garden1.87×
15Nonprofit organizationPolitics & Society1.73×
16American AirlinesTravel & Leisure1.69×
17TraditionPolitics & Society1.66×
18Nordstrom rackFashion & Accessoires1.66×
19CNNMovies & TV1.55×
20Planet FitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White House audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
IndividualismJOY1.68×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White House audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White House have in United States?

White House has an estimated audience of 17,744,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White House fans?

55.9% of White House fans are female, 44.1% are male, with an average age of 45.4 years.

03

Which brands do White House fans like most?

White House fans show strongest brand affinity for Jeff Beck (18.32×), MSN (2.13×), and Fox News Channel (2.3×) over the country average.

04

Where do White House fans live in United States?

White House fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Virginia (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do White House fans also like?

Beyond White House itself, the audience over-indexes on MSN (2.13×), Fox News Channel (2.3×), Joe Biden (2.6×), and MSNBC (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See White House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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