Rascasse Audience Intelligence

White House Audience in Germany

A data profile of the people who buy, follow and care about White House in Germany — modelled from more than twelve digital signal sources. White House has an estimated audience of 419,659 people in Germany.

#5133among Topic in Germany#651in Politics & Society

The average White House fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joe Manganiello, Paleontology, Chennai, with strongest over-indexing on Joe Manganiello (145.41× the country average).

Demographically, the White House audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White House fan in Germany is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Joe Manganiello.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White House profile in Germany.

Audience size
420K
in Germany
Gender
48.5%♀
51.5% male
Age
40.8
average years
Country rank
#13465
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White House fans

48.5% are female, 51.5% are male, average age 40.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for White House audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age40.8
Estimated audience size419,659
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the White House audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

1.4%

of the worldwide White House audience comes from Germany.

Worldwide audience distribution share by country for White House
CountryShare
United States58.6%
United Kingdom2.5%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White House audience in Germany is strongest.

Fig. 05

Top regions by affinity

White House fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.42×
02Nordrhein-Westfalen~100K1.31×
03Hessen~40K1.28×
04Bayern~80K1.16×
05Baden-Württemberg~70K1.16×
06Hamburg~10K1.15×
07Rheinland-Pfalz~20K1.11×
08Schleswig-Holstein~20K1.04×
09Bremen~4K1.02×
10Saarland~5K0.89×
11Niedersachsen~40K0.88×
12Sachsen~20K0.83×
13Brandenburg~10K0.81×
14Thüringen~8K0.76×
15Mecklenburg-Vorpommern~6K0.72×
16Sachsen-Anhalt~7K0.67×
Fig. 06

Affinity by region

Affinity by region — White House, Germany
0.67×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White House audience
#·InterestCategoryAffinity×
01Joe ManganielloMovies & TV145.41×
02ChennaiTravel & Leisure26.47×
03Reliability engineeringBusiness & Career24.09×
04PaleontologyHealth17.57×
05Community centrePolitics & Society17.14×
06JanitorHome & Garden15.50×
07Person of Interest (TV series)Movies & TV10.42×
08Tom WellingMovies & TV10.42×
09Evangeline LillyMovies & TV10.42×
10ALF (TV series)Movies & TV10.42×
11Paul RuddMovies & TV10.42×
12Jared PadaleckiMovies & TV10.09×
13Jimmy KimmelMovies & TV9.97×
14NATOPolitics & Society7.83×
15Safety engineeringBusiness & Career7.72×
16Flightradar24Travel & Leisure5.79×
17Civil engineeringBusiness & Career5.46×
18Summer houseTravel & Leisure4.98×
19Political scienceBusiness & Career3.86×
20CanadaTravel & Leisure2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White House audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.55×
PatriotismCONSERVATISM2.43×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White House audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
DIY MentalityTHRILL0.76×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White House have in Germany?

White House has an estimated audience of 419,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White House fans?

48.5% of White House fans are female, 51.5% are male, with an average age of 40.8 years.

03

Which brands do White House fans like most?

White House fans show strongest brand affinity for Joe Manganiello (145.41×), Paleontology (17.57×), and Chennai (26.47×) over the country average.

04

Where do White House fans live in Germany?

White House fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do White House fans also like?

Beyond White House itself, the audience over-indexes on Paleontology (17.57×), Chennai (26.47×), NATO (7.83×), and Person of Interest (TV series) (10.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See White House audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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