White House Audience in Germany
White House has an estimated audience of 419,659 people in Germany. 48.5% are female, 51.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeepney, Hawesko, Cocktail, CAC 40, Pillow.
The average White House fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeepney, Hawesko, Cocktail, with strongest over-indexing on Jeepney (38× the country average). Demographically, the White House audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of White House fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 40.8 |
| Estimated audience size | 419,659 |
Audience persona
The typical White House fan in Germany is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Jeepney.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,397 | 1.3× |
| Bayern | 81,955 | 1.21× |
| Baden-Württemberg | 70,787 | 1.24× |
| Hessen | 41,965 | 1.31× |
| Niedersachsen | 35,124 | 0.86× |
| Berlin | 27,784 | 1.48× |
| Rheinland-Pfalz | 23,478 | 1.12× |
| Sachsen | 16,678 | 0.81× |
| Schleswig-Holstein | 16,056 | 1.07× |
| Hamburg | 10,890 | 1.15× |
| Brandenburg | 9,659 | 0.74× |
| Thüringen | 7,542 | 0.71× |
| Sachsen-Anhalt | 5,846 | 0.54× |
| Mecklenburg-Vorpommern | 5,345 | 0.67× |
| Saarland | 4,384 | 0.85× |
| Bremen | 3,410 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeepney | 38× | Cars & Mobility |
| Hawesko | 5.5× | Food & Beverages |
| Cocktail | 1.52× | Food & Beverages |
| CAC 40 | 1.67× | Business & Career |
| Pillow | 1.67× | Home & Garden |
| Jesolo | 7.56× | Travel & Leisure |
| Howth | 7.01× | Travel & Leisure |
| Israel | 1.66× | Travel & Leisure |
| Este, Veneto | 2.03× | Travel & Leisure |
| Jaguar F-Pace | 5.02× | Cars & Mobility |
| Kocaelispor | 4.58× | Sports |
| Business English | 1.9× | Business & Career |
| Gudrun Sjödén | 1.97× | Fashion & Accessoires |
| Geothermal heating | 3.14× | Home & Garden |
| Google Analytics | 1.55× | Internet & Social Media |
| Information sensitivity | 3.17× | Technology & Electronics |
| Kayseria | 6.22× | Shopping |
| Google Photos | 1.67× | Technology & Electronics |
| Headhunters (film) | 2.71× | Movies & TV |
| Kodi (software) | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 5.41 |
| Patriotism | CONSERVATISM | 3.04 |
| Career Orientation | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.6 |
| Early Adopter Mentality | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.6% |
| United Kingdom | 2.5% |
| China | 2.5% |
See White House audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does White House have in Germany?
White House has an estimated audience of 419,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White House fans?
48.5% of White House fans are female, 51.5% are male, with an average age of 40.8 years.
Which brands do White House fans like most?
White House fans show strongest brand affinity for Jeepney (38×), Hawesko (5.5×), and Cocktail (1.52×) over the country average.
Where do White House fans live in Germany?
White House fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,397), Bayern (reach 81,955), and Baden-Württemberg (reach 70,787). These three regions account for the largest share of the active audience.
What other brands do White House fans also like?
Beyond White House itself, the audience over-indexes on Hawesko (5.5×), Cocktail (1.52×), CAC 40 (1.67×), and Pillow (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.