Rascasse Audience Intelligence

China Audience in United States

A data profile of the people who buy, follow and care about China in United States — modelled from more than twelve digital signal sources. China has an estimated audience of 20,865,385 people in United States.

#12among Country in United States#80among POI in United States#136in Travel & Leisure

The average China fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include T-Mobile, Badminton, Taiwan, with strongest over-indexing on T-Mobile (2.11× the country average).

Demographically, the China audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical China fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for T-Mobile.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the China profile in United States.

Audience size
20.9M
in United States
Gender
54.9%♀
45.1% male
Age
41.5
average years
Country rank
#1569
POI in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of China fans

54.9% are female, 45.1% are male, average age 41.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for China audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size20,865,385
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the China audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

10.4%

of the worldwide China audience comes from United States.

Worldwide audience distribution share by country for China
CountryShare
China11.6%
United States10.4%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the China audience in United States is strongest.

Fig. 05

Top regions by affinity

China fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.50×
02Washington, District of Columbia~90K1.43×
03Washington~600K1.38×
04Hawaii~100K1.33×
05New York~1.5M1.30×
06Massachusetts~500K1.25×
07New Jersey~600K1.18×
08Virginia~600K1.18×
09Maryland~400K1.17×
10Maine~90K1.15×
11Florida~1.5M1.13×
12Texas~2M1.11×
13Connecticut~200K1.09×
14Illinois~700K1.08×
15Arizona~500K1.07×
16Oregon~300K1.07×
17Nevada~200K1.07×
18South Carolina~300K1.06×
19Georgia~700K1.04×
20New Hampshire~90K1.04×
21Rhode Island~70K1.00×
22Pennsylvania~700K0.99×
23Indiana~400K0.98×
24Utah~200K0.98×
25North Carolina~600K0.97×
26Michigan~500K0.97×
27Alaska~40K0.96×
28Missouri~300K0.95×
29Minnesota~300K0.95×
30Oklahoma~200K0.94×
31Kansas~200K0.94×
32Ohio~600K0.91×
33Colorado~300K0.91×
34Alabama~300K0.91×
35Arkansas~200K0.91×
36Louisiana~200K0.89×
37New Mexico~90K0.89×
38Nebraska~90K0.89×
39Wisconsin~300K0.87×
40Kentucky~200K0.87×
41Tennessee~400K0.86×
42Idaho~90K0.86×
43Delaware~50K0.86×
44North Dakota~40K0.86×
45Iowa~100K0.84×
46Montana~50K0.84×
47South Dakota~40K0.82×
48West Virginia~80K0.80×
49Mississippi~100K0.79×
50Vermont~30K0.72×
Fig. 06

Affinity by region

Affinity by region — China, United States
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the China audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for China audience
#·InterestCategoryAffinity×
01TibetTravel & Leisure7.45×
02BadmintonSports7.38×
03LufthansaTravel & Leisure7.38×
04TaiwanTravel & Leisure5.32×
05Hong KongTravel & Leisure4.21×
06Anne HathawayMovies & TV4.02×
07Bollywood moviesMovies & TV3.19×
08Solar energyHome & Garden2.46×
09FedExBusiness & Career2.38×
10InnovationBusiness & Career2.37×
11T-MobileTechnology & Electronics2.11×
12Mortgage loansBusiness & Career2.09×
13Shopping mallsShopping1.96×
14IKEAHome & Garden1.94×
15SubwayFood & Beverages1.88×
16McDonald'sFood & Beverages1.69×
17PinterestInternet & Social Media1.67×
18FurnitureHome & Garden1.58×
19CouponsShopping1.58×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the China audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by China audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
SpiritualityBALANCE1.36×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by China audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Family OrientationCONSERVATISM0.79×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does China have in United States?

China has an estimated audience of 20,865,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of China fans?

54.9% of China fans are female, 45.1% are male, with an average age of 41.5 years.

03

Which brands do China fans like most?

China fans show strongest brand affinity for T-Mobile (2.11×), Badminton (7.38×), and Taiwan (5.32×) over the country average.

04

Where do China fans live in United States?

China fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do China fans also like?

Beyond China itself, the audience over-indexes on Badminton (7.38×), Taiwan (5.32×), Anne Hathaway (4.02×), and Pinterest (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See China audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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