China Audience in United States

China logo

China has an estimated audience of 20,865,385 people in United States. 54.9% are female, 45.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Fairy godmother, Google Home.

The average China fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (16.76× the country average). Demographically, the China audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of China fans

Demographic split for China audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size20,865,385

Audience persona

The typical China fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for China in United States
RegionReachAffinity
California3,874,4481.69×
Texas2,100,0561.17×
Florida1,762,5401.25×
New York1,689,5661.45×
Illinois785,4111.13×
Pennsylvania706,8051.01×
Georgia674,9881.05×
New Jersey673,6691.27×
Virginia645,4721.27×
Washington627,9971.5×
North Carolina621,0190.99×
Ohio607,7570.95×
Massachusetts556,8191.35×
Michigan524,1640.96×
Arizona475,8671.12×
Maryland444,6891.24×
Indiana365,2210.96×
Tennessee359,5580.86×
Missouri307,2360.91×
South Carolina305,3940.97×
Colorado300,0810.91×
Minnesota282,9510.95×
Wisconsin267,6970.85×
Oregon265,7871.11×
Alabama265,4710.91×
Louisiana241,7590.9×
Connecticut238,6131.14×
Nevada220,5231.09×
Oklahoma218,8160.94×
Kentucky211,4080.81×
Utah182,8040.98×
Kansas145,4870.88×
Arkansas145,3440.85×
Iowa133,7800.78×
Mississippi125,1230.73×
Hawaii124,8511.39×
Washington, District of Columbia98,4531.57×
Nebraska86,4120.83×
New Hampshire81,9761×
Idaho79,9290.76×
New Mexico79,8540.76×
Maine76,5391.02×
West Virginia70,9560.73×
Rhode Island63,8710.96×
Delaware45,0000.78×
Montana43,6880.75×
Alaska40,2450.9×
North Dakota32,4440.76×
South Dakota30,7080.64×
Vermont23,6700.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for China audience
BrandAffinityCategory
Governor of Michigan16.76×Politics & Society
Goop12.06×Internet & Social Media
Wok13.02×Food & Beverages
Fairy godmother14.47×Literature
Google Home12.5×Technology & Electronics
Hibachi14.21×Food & Beverages
Grinch7.17×Movies & TV
Historic site6.89×Arts & Culture
Hipster14.67×Politics & Society
Vocal harmony6.36×Music & Radio
headspace12.95×Health
Grace Slick11.27×Music & Radio
Cherish (group)13.95×Music & Radio
El Paso County, Colorado15.7×Travel & Leisure
Mathcore9.62×Music & Radio
TV Fanatic11.48×Movies & TV
No Escape (1994 film)11.9×Movies & TV
La Jolla9.33×Travel & Leisure
Harlow11.61×Travel & Leisure
Ira Glass17.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by China audience
TraitClusterScore
PatriotismCONSERVATISM1.26
ExtroversionTHRILL1.23
Quality AwarenessPREMIUM1.14
Need for SecurityCONSERVATISM1.13
TravellingTHRILL1.09
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for China
CountryShare
China11.6%
United States10.4%
Japan6.5%

See China audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does China have in United States?

China has an estimated audience of 20,865,385 people in United States, concentrated in California and Texas.

What is the gender split and age of China fans?

54.9% of China fans are female, 45.1% are male, with an average age of 41.5 years.

Which brands do China fans like most?

China fans show strongest brand affinity for Governor of Michigan (16.76×), Goop (12.06×), and Wok (13.02×) over the country average.

Where do China fans live in United States?

China fans in United States are most concentrated in California (reach 3,874,448), Texas (reach 2,100,056), and Florida (reach 1,762,540). These three regions account for the largest share of the active audience.

What other brands do China fans also like?

Beyond China itself, the audience over-indexes on Goop (12.06×), Wok (13.02×), Fairy godmother (14.47×), and Google Home (12.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.