Australia Audience in United States

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Australia has an estimated audience of 45,480,147 people in United States. 54.3% are female, 45.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Natural rubber, Product design, Governor of Michigan, Wok.

The average Australia fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Natural rubber, Product design, with strongest over-indexing on Goop (13.68× the country average). Demographically, the Australia audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Australia fans

Demographic split for Australia audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.1
Estimated audience size45,480,147

Audience persona

The typical Australia fan in United States is balanced, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Australia in United States
RegionReachAffinity
California5,943,0381.19×
Texas4,507,0251.15×
Florida3,303,6701.07×
New York2,735,9631.08×
Georgia1,614,0881.15×
Illinois1,561,7021.03×
Pennsylvania1,482,5720.97×
North Carolina1,357,5130.99×
Virginia1,298,2951.17×
Ohio1,283,9920.92×
Arizona1,176,8411.27×
New Jersey1,176,2031.02×
Washington1,172,9221.29×
Michigan1,141,4130.96×
Massachusetts964,1641.08×
Tennessee848,1580.93×
Maryland804,6691.03×
Indiana785,8490.95×
Alabama749,3371.18×
Colorado741,1971.03×
Missouri671,4790.92×
South Carolina662,7690.97×
Minnesota657,8951.01×
Oregon619,9201.19×
Wisconsin611,8460.89×
Kentucky540,3720.95×
Louisiana511,0010.87×
Oklahoma481,9180.95×
Utah469,8561.15×
Nevada452,1261.03×
Connecticut448,4450.98×
Kansas335,9390.94×
Iowa327,5120.87×
Arkansas317,5660.85×
Hawaii315,4951.61×
Mississippi310,9970.83×
Idaho227,1441×
New Mexico204,6340.9×
Nebraska200,3520.88×
West Virginia170,8190.81×
Washington, District of Columbia164,0771.2×
New Hampshire154,4090.86×
Maine148,3730.91×
Alaska125,2051.29×
Rhode Island123,0640.85×
Montana110,1500.87×
Delaware99,0230.79×
South Dakota83,2920.79×
North Dakota77,5370.83×
Vermont64,5910.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australia audience
BrandAffinityCategory
Goop13.68×Internet & Social Media
Natural rubber4.48×Cars & Mobility
Product design3.61×Business & Career
Governor of Michigan13.14×Politics & Society
Wok11.46×Food & Beverages
Google Home10.11×Technology & Electronics
Grinch5.82×Movies & TV
headspace13.17×Health
Hibachi11.04×Food & Beverages
Elsword21.43×Games
Grace Slick11.39×Music & Radio
Fairy godmother8.54×Literature
Cherish (group)12.35×Music & Radio
Israel2.34×Travel & Leisure
No Escape (1994 film)11.53×Movies & TV
Hipster9.46×Politics & Society
Guitarist (magazine)10.87×Music & Radio
El Paso County, Colorado12.11×Travel & Leisure
Vocal harmony4.11×Music & Radio
Kikar HaShabbat14.87×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australia audience
TraitClusterScore
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM2.11
Design AffinityPREMIUM1.73
SustainabilityBALANCE1.56
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Australia
CountryShare
United States24.3%
United Kingdom8.5%
Australia8.3%

See Australia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Australia have in United States?

Australia has an estimated audience of 45,480,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Australia fans?

54.3% of Australia fans are female, 45.7% are male, with an average age of 41.1 years.

Which brands do Australia fans like most?

Australia fans show strongest brand affinity for Goop (13.68×), Natural rubber (4.48×), and Product design (3.61×) over the country average.

Where do Australia fans live in United States?

Australia fans in United States are most concentrated in California (reach 5,943,038), Texas (reach 4,507,025), and Florida (reach 3,303,670). These three regions account for the largest share of the active audience.

What other brands do Australia fans also like?

Beyond Australia itself, the audience over-indexes on Natural rubber (4.48×), Product design (3.61×), Governor of Michigan (13.14×), and Wok (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.