Rascasse Audience Intelligence

Australia Audience in United States

A data profile of the people who buy, follow and care about Australia in United States — modelled from more than twelve digital signal sources. Australia has an estimated audience of 45,480,147 people in United States.

#3among Country in United States#14among POI in United States#32in Travel & Leisure

The average Australia fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marriott Hotels & Resorts, Innovation, Hyatt, with strongest over-indexing on Marriott Hotels & Resorts (4.35× the country average).

Demographically, the Australia audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australia fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Marriott Hotels & Resorts.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australia profile in United States.

Audience size
45.5M
in United States
Gender
54.3%♀
45.7% male
Age
41.1
average years
Country rank
#477
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australia fans

54.3% are female, 45.7% are male, average age 41.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Australia audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.1
Estimated audience size45,480,147
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Australia audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Australia audience comes from United States.

Worldwide audience distribution share by country for Australia
CountryShare
United States24.3%
United Kingdom8.5%
Australia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

Australia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.60×
02Alaska~100K1.39×
03Arizona~1M1.24×
04Washington~1M1.24×
05Washington, District of Columbia~200K1.19×
06Alabama~800K1.18×
07Oregon~600K1.15×
08Utah~500K1.15×
09California~5.5M1.13×
10Virginia~1M1.13×
11Georgia~1.5M1.11×
12Texas~4.5M1.10×
13Massachusetts~900K1.05×
14Florida~3M1.03×
15New York~2.5M1.02×
16Maryland~800K1.02×
17Nevada~400K1.02×
18Idaho~200K1.02×
19Colorado~700K1.00×
20Illinois~1.5M0.99×
21New Jersey~1M0.99×
22Minnesota~600K0.99×
23Connecticut~400K0.99×
24North Carolina~1.5M0.96×
25South Carolina~700K0.96×
26Oklahoma~500K0.96×
27Kentucky~500K0.95×
28Kansas~300K0.95×
29Pennsylvania~1.5M0.94×
30Indiana~800K0.94×
31Maine~200K0.94×
32Michigan~1M0.93×
33New Mexico~200K0.93×
34Missouri~700K0.92×
35Montana~100K0.92×
36Tennessee~800K0.91×
37Nebraska~200K0.91×
38Ohio~1.5M0.90×
39Wisconsin~600K0.90×
40Iowa~300K0.90×
41North Dakota~80K0.90×
42New Hampshire~200K0.89×
43Louisiana~500K0.88×
44Rhode Island~100K0.88×
45South Dakota~90K0.88×
46Mississippi~300K0.87×
47Arkansas~300K0.86×
48Vermont~70K0.86×
49West Virginia~200K0.85×
50Delaware~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Australia, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australia audience
#·InterestCategoryAffinity×
01HyattTravel & Leisure4.48×
02Turkish AirlinesTravel & Leisure4.48×
03LufthansaTravel & Leisure4.48×
04Marriott Hotels & ResortsTravel & Leisure4.35×
05Boutique hotelTravel & Leisure4.11×
06TrivagoTravel & Leisure3.28×
07InnovationBusiness & Career2.18×
08SydneyTravel & Leisure2.10×
09First class travelTravel & Leisure1.90×
10FedExBusiness & Career1.84×
11FandomLiterature1.76×
12Mixed martial artsSports1.71×
13Talk radioMusic & Radio1.70×
14Real propertyHome & Garden1.69×
15CBS SportsMovies & TV1.64×
16CanadaTravel & Leisure1.63×
17MeteorologyHome & Garden1.62×
18Solar energyHome & Garden1.53×
19GeneticsKids & Family1.52×
20HollywoodTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Design AffinityPREMIUM1.42×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Luxury OrientationPREMIUM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australia have in United States?

Australia has an estimated audience of 45,480,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australia fans?

54.3% of Australia fans are female, 45.7% are male, with an average age of 41.1 years.

03

Which brands do Australia fans like most?

Australia fans show strongest brand affinity for Marriott Hotels & Resorts (4.35×), Innovation (2.18×), and Hyatt (4.48×) over the country average.

04

Where do Australia fans live in United States?

Australia fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Australia fans also like?

Beyond Australia itself, the audience over-indexes on Innovation (2.18×), Hyatt (4.48×), FedEx (1.84×), and Hollywood (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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