Rascasse Audience Intelligence

Sydney Audience in United States

A data profile of the people who buy, follow and care about Sydney in United States — modelled from more than twelve digital signal sources. Sydney has an estimated audience of 16,780,802 people in United States.

#30among City in United States#108among POI in United States#180in Travel & Leisure

The average Sydney fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Canberra, United States, Online shopping, with strongest over-indexing on Canberra (5.95× the country average).

Demographically, the Sydney audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sydney fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Canberra.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sydney profile in United States.

Audience size
16.8M
in United States
Gender
58.4%♀
41.6% male
Age
40.6
average years
Country rank
#2058
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sydney fans

58.4% are female, 41.6% are male, average age 40.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Sydney audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.6
Estimated audience size16,780,802
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Sydney audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Sydney audience comes from United States.

Worldwide audience distribution share by country for Sydney
CountryShare
United States20.9%
Australia17.5%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sydney audience in United States is strongest.

Fig. 05

Top regions by affinity

Sydney fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.37×
02Washington, District of Columbia~90K1.71×
03Washington~500K1.46×
04California~2.5M1.45×
05New York~1M1.27×
06Maryland~400K1.26×
07Idaho~100K1.24×
08Rhode Island~70K1.22×
09Massachusetts~400K1.21×
10Virginia~500K1.16×
11Oregon~200K1.15×
12Arizona~400K1.14×
13Utah~200K1.13×
14Alaska~40K1.12×
15Colorado~300K1.09×
16Illinois~600K1.05×
17New Jersey~400K1.03×
18Texas~1.5M1.02×
19Georgia~500K1.00×
20New Hampshire~70K0.98×
21Florida~1M0.96×
22Minnesota~200K0.96×
23Nevada~200K0.96×
24Louisiana~200K0.95×
25Connecticut~200K0.95×
26Maine~60K0.94×
27Alabama~200K0.91×
28Kansas~100K0.91×
29Vermont~30K0.89×
30Pennsylvania~500K0.88×
31Missouri~200K0.88×
32Indiana~300K0.86×
33Tennessee~300K0.85×
34Wisconsin~200K0.85×
35North Carolina~400K0.84×
36Montana~40K0.84×
37Ohio~400K0.83×
38New Mexico~70K0.83×
39Delaware~40K0.83×
40Michigan~400K0.82×
41South Dakota~30K0.82×
42North Dakota~30K0.82×
43South Carolina~200K0.81×
44Oklahoma~200K0.81×
45Nebraska~70K0.81×
46Kentucky~200K0.80×
47Iowa~100K0.79×
48Arkansas~100K0.73×
49Mississippi~100K0.71×
50West Virginia~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Sydney, United States
0.68×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sydney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sydney audience
#·InterestCategoryAffinity×
01CanberraTravel & Leisure5.95×
02Papua New GuineaTravel & Leisure4.35×
03New-adult fictionLiterature3.69×
04OceaniaTravel & Leisure3.16×
05IndonesiaTravel & Leisure2.73×
06Hostelling InternationalTravel & Leisure2.59×
07QuotationBusiness & Career2.48×
08AustraliaTravel & Leisure2.10×
09WikipediaInternet & Social Media1.96×
10Scooby-DooMovies & TV1.96×
11EmotionHealth1.85×
12United KingdomTravel & Leisure1.83×
13NatureHome & Garden1.81×
14FriendshipKids & Family1.81×
15Electronic publishingNews1.75×
16United StatesTravel & Leisure1.61×
17verizonTechnology & Electronics1.60×
18Dick Van DykeMovies & TV1.60×
19Rock musicMusic & Radio1.53×
20Online shoppingShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sydney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sydney audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Career OrientationPOWER1.33×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sydney audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.89×
Price SensitivityPREMIUM0.96×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sydney have in United States?

Sydney has an estimated audience of 16,780,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sydney fans?

58.4% of Sydney fans are female, 41.6% are male, with an average age of 40.6 years.

03

Which brands do Sydney fans like most?

Sydney fans show strongest brand affinity for Canberra (5.95×), United States (1.61×), and Online shopping (1.52×) over the country average.

04

Where do Sydney fans live in United States?

Sydney fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sydney fans also like?

Beyond Sydney itself, the audience over-indexes on United States (1.61×), Online shopping (1.52×), Nature (1.81×), and Rock music (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sydney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sydney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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