Sydney Audience in United States

Sydney logo

Sydney has an estimated audience of 16,780,802 people in United States. 58.4% are female, 41.6% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Canberra, United States, Online shopping, Nature, Rock music.

The average Sydney fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Canberra, United States, Online shopping, with strongest over-indexing on Canberra (5.95× the country average). Demographically, the Sydney audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Sydney fans

Demographic split for Sydney audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.6
Estimated audience size16,780,802

Audience persona

The typical Sydney fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Canberra.

Top regions in United States

Top regions ranked by reach for Sydney in United States
RegionReachAffinity
California2,781,4631.51×
Texas1,532,0191.06×
New York1,234,5171.32×
Florida1,083,3110.95×
Illinois606,3651.08×
Georgia526,7831.02×
Washington515,7471.53×
Pennsylvania503,6410.89×
Virginia492,1071.2×
New Jersey447,0451.05×
North Carolina435,3060.86×
Ohio430,8250.83×
Massachusetts418,6631.27×
Arizona414,1551.21×
Michigan369,0480.84×
Maryland355,6181.23×
Colorado297,8091.13×
Tennessee283,9610.84×
Indiana260,4550.85×
Minnesota236,3740.98×
Missouri235,2090.87×
Oregon231,2441.2×
Alabama221,3690.94×
Wisconsin213,4910.85×
South Carolina198,7250.79×
Hawaii181,9132.52×
Utah176,2041.17×
Kentucky163,1670.78×
Nevada160,3380.99×
Louisiana160,3010.74×
Connecticut156,9290.93×
Oklahoma151,1040.81×
Kansas116,3780.88×
Idaho108,8171.29×
Iowa104,9190.76×
Arkansas95,8860.69×
Washington, District of Columbia89,2091.77×
Mississippi87,6750.63×
New Mexico66,7510.79×
Nebraska65,0910.77×
Rhode Island64,7271.21×
New Hampshire63,4100.96×
Maine53,6970.89×
West Virginia45,5940.58×
Alaska38,3531.07×
Delaware36,6200.79×
Montana35,4840.76×
South Dakota25,0620.65×
North Dakota24,4020.71×
Vermont24,2240.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sydney audience
BrandAffinityCategory
Canberra5.95×Travel & Leisure
United States1.61×Travel & Leisure
Online shopping1.52×Shopping
Nature1.81×Home & Garden
Rock music1.53×Music & Radio
Friendship1.81×Kids & Family
Australia2.1×Travel & Leisure
Friends1.5×Movies & TV
Wikipedia1.96×Internet & Social Media
Papua New Guinea4.35×Travel & Leisure
Oceania3.16×Travel & Leisure
Quotation2.48×Business & Career
Scooby-Doo1.96×Movies & TV
Indonesia2.73×Travel & Leisure
Emotion1.85×Health
verizon1.6×Technology & Electronics
New-adult fiction3.69×Literature
Warriors (novel series)1.9×Literature
United Kingdom1.83×Travel & Leisure
Electronic publishing1.75×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sydney audience
TraitClusterScore
PatriotismCONSERVATISM1.79
ExtroversionTHRILL1.49
TravellingTHRILL1.32
Community OrientationOPEN1.3
Sports ActivityPOWER1.29
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Sydney
CountryShare
United States20.9%
Australia17.5%
United Kingdom8.8%

See Sydney audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Sydney have in United States?

Sydney has an estimated audience of 16,780,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Sydney fans?

58.4% of Sydney fans are female, 41.6% are male, with an average age of 40.6 years.

Which brands do Sydney fans like most?

Sydney fans show strongest brand affinity for Canberra (5.95×), United States (1.61×), and Online shopping (1.52×) over the country average.

Where do Sydney fans live in United States?

Sydney fans in United States are most concentrated in California (reach 2,781,463), Texas (reach 1,532,019), and New York (reach 1,234,517). These three regions account for the largest share of the active audience.

What other brands do Sydney fans also like?

Beyond Sydney itself, the audience over-indexes on United States (1.61×), Online shopping (1.52×), Nature (1.81×), and Rock music (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sydney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.