Emotion Audience in United States

Emotion has an estimated audience of 31,119,137 people in United States. 60.7% are female, 39.3% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, MSN, Aldi, Best Buy, Scooby-Doo.

The average Emotion fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, MSN, Aldi, with strongest over-indexing on Hobby Lobby (2.1× the country average). Demographically, the Emotion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Lifestyle cluster

Demographics of Emotion fans

Demographic split for Emotion audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.9
Estimated audience size31,119,137

Audience persona

The typical Emotion fan in United States is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Emotion in United States
RegionReachAffinity
California4,353,0551.27×
Texas3,197,3311.2×
Florida2,335,0801.11×
New York1,815,4301.04×
Georgia1,178,6541.23×
Illinois1,091,9831.05×
North Carolina1,078,8421.15×
Pennsylvania1,053,3571.01×
Ohio918,7450.96×
Michigan870,0341.07×
New Jersey806,7021.02×
Virginia784,3461.03×
Arizona727,6061.15×
Maryland655,0471.22×
Tennessee647,4961.04×
Washington617,2580.99×
Indiana615,8501.08×
Massachusetts550,5160.9×
Missouri515,0071.03×
Louisiana485,1361.21×
South Carolina476,7531.02×
Alabama465,2701.07×
Minnesota444,2891×
Colorado428,0550.87×
Wisconsin416,3180.89×
Kentucky409,9851.05×
Oklahoma359,1271.04×
Oregon344,9880.97×
Mississippi317,4591.24×
Utah310,7781.12×
Nevada305,7681.02×
Connecticut302,4040.97×
Arkansas265,3791.04×
Kansas236,1870.96×
Iowa226,6170.88×
New Mexico175,8391.13×
Hawaii158,7431.19×
Nebraska154,9190.99×
Idaho140,3350.9×
West Virginia136,9540.95×
New Hampshire97,8480.8×
Washington, District of Columbia86,7250.93×
Maine85,9250.77×
Rhode Island81,8140.83×
Delaware74,5640.87×
Montana63,3300.73×
North Dakota60,8630.95×
South Dakota58,4070.81×
Alaska54,9400.83×
Vermont39,3440.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emotion audience
BrandAffinityCategory
Hobby Lobby2.1×Home & Garden
MSN2.06×News
Aldi1.82×Shopping
Best Buy1.83×Shopping
Scooby-Doo2.36×Movies & TV
Taco Bell1.8×Food & Beverages
Eyebrow2.92×Beauty & Wellness
CarGurus2.4×Cars & Mobility
Aubrey Plaza4.7×Movies & TV
Houston Astros3.28×Sports
Lipstick2.96×Beauty & Wellness
High school2.1×Business & Career
Livemusic1.92×Music & Radio
Staples (Canada)1.88×Business & Career
Josh Hutcherson5.04×Movies & TV
Natural skin care2.2×Beauty & Wellness
Real property1.86×Home & Garden
Nail art2.43×Beauty & Wellness
Bruce Willis2.4×Movies & TV
Napoleon Dynamite4.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emotion audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.09
MindfulnessBALANCE0.99
SpiritualityBALANCE0.95
Price SensitivityPREMIUM0.93
Healthy LifestyleBALANCE0.92
TraditionCONSERVATISM0.89

Worldwide distribution

Worldwide audience distribution share by country for Emotion
CountryShare
United States19.1%
Brazil5.0%
India4.5%

See Emotion audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Emotion have in United States?

Emotion has an estimated audience of 31,119,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Emotion fans?

60.7% of Emotion fans are female, 39.3% are male, with an average age of 39.9 years.

Which brands do Emotion fans like most?

Emotion fans show strongest brand affinity for Hobby Lobby (2.1×), MSN (2.06×), and Aldi (1.82×) over the country average.

Where do Emotion fans live in United States?

Emotion fans in United States are most concentrated in California (reach 4,353,055), Texas (reach 3,197,331), and Florida (reach 2,335,080). These three regions account for the largest share of the active audience.

What other brands do Emotion fans also like?

Beyond Emotion itself, the audience over-indexes on MSN (2.06×), Aldi (1.82×), Best Buy (1.83×), and Scooby-Doo (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.