Rascasse Audience Intelligence

Emotion Audience in United States

A data profile of the people who buy, follow and care about Emotion in United States — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 31,119,137 people in United States.

#602among Topic in United States#32in Health

The average Emotion fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Religion, Subway, Nonprofit organization, with strongest over-indexing on Religion (1.5× the country average).

Demographically, the Emotion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emotion fan in United States is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Religion.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emotion profile in United States.

Audience size
31.1M
in United States
Gender
60.7%♀
39.3% male
Age
39.9
average years
Country rank
#868
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emotion fans

60.7% are female, 39.3% are male, average age 39.9.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Emotion audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.9
Estimated audience size31,119,137
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Emotion audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Emotion audience comes from United States.

Worldwide audience distribution share by country for Emotion
CountryShare
United States19.1%
Brazil5.0%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emotion audience in United States is strongest.

Fig. 05

Top regions by affinity

Emotion fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.22×
02Georgia~1M1.20×
03Louisiana~500K1.20×
04Maryland~600K1.18×
05California~4M1.17×
06North Carolina~1M1.17×
07Texas~3M1.16×
08Hawaii~200K1.16×
09Indiana~600K1.11×
10New Mexico~200K1.09×
11Arizona~700K1.07×
12Utah~300K1.07×
13Arkansas~300K1.07×
14Illinois~1M1.06×
15South Carolina~500K1.06×
16North Dakota~70K1.06×
17Missouri~500K1.05×
18Alabama~500K1.05×
19Kentucky~400K1.04×
20Nebraska~200K1.04×
21New Jersey~800K1.03×
22Virginia~800K1.03×
23Pennsylvania~1M1.02×
24Oklahoma~400K1.02×
25Michigan~800K1.00×
26Kansas~200K1.00×
27Minnesota~400K0.99×
28Nevada~300K0.98×
29Florida~2M0.97×
30Idaho~200K0.97×
31South Dakota~70K0.97×
32New York~1.5M0.96×
33Ohio~900K0.96×
34Washington~600K0.96×
35Connecticut~300K0.96×
36Tennessee~600K0.95×
37Wisconsin~400K0.95×
38Oregon~300K0.95×
39West Virginia~100K0.93×
40Delaware~80K0.92×
41Alaska~60K0.91×
42Iowa~200K0.90×
43Massachusetts~500K0.89×
44Colorado~400K0.86×
45Rhode Island~80K0.85×
46Washington, District of Columbia~80K0.84×
47Vermont~50K0.84×
48New Hampshire~100K0.83×
49Maine~90K0.82×
50Montana~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Emotion, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emotion audience
#·InterestCategoryAffinity×
01CitibankBusiness & Career2.40×
02Day spaBeauty & Wellness2.40×
03City BankBusiness & Career2.32×
04Adam SandlerMovies & TV2.06×
05Weather forecastingHome & Garden2.02×
06InnovationBusiness & Career2.00×
07FedExBusiness & Career1.98×
08Real propertyHome & Garden1.87×
09High schoolBusiness & Career1.70×
10Renewable energyBusiness & Career1.70×
11TV game showsMovies & TV1.69×
12Dunkin' DonutsFood & Beverages1.66×
13SubwayFood & Beverages1.61×
14ZooKids & Family1.61×
15Scooby-DooMovies & TV1.59×
16Hardware storeHome & Garden1.52×
17Britney SpearsMusic & Radio1.51×
18Alternative medicineBusiness & Career1.51×
19ReligionBusiness & Career1.50×
20Nonprofit organizationPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emotion audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
MindfulnessBALANCE1.20×
IndividualismJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emotion audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Luxury OrientationPREMIUM0.95×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emotion have in United States?

Emotion has an estimated audience of 31,119,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emotion fans?

60.7% of Emotion fans are female, 39.3% are male, with an average age of 39.9 years.

03

Which brands do Emotion fans like most?

Emotion fans show strongest brand affinity for Religion (1.5×), Subway (1.61×), and Nonprofit organization (1.5×) over the country average.

04

Where do Emotion fans live in United States?

Emotion fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Emotion fans also like?

Beyond Emotion itself, the audience over-indexes on Subway (1.61×), Nonprofit organization (1.5×), FedEx (1.98×), and Innovation (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Emotion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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